Bestway Group officially introduced Chinese automotive giant Geely Auto to Pakistan at a ‘Brand Activation’ ceremony at Park View City, Islamabad.
Attended by the Group founder Sir M. Anwar Pervez, the Group Chairman Lord Zameer Choudrey and the senior executives from both organizations, industry leaders, distinguished quests and members of the media. The launch marks Bestway Group’s expansion into the automotive sector, bringing Geely’s engineering expertise, technological innovation and vehicle range to the Pakistani market.
At the heart of the ‘brand activation’ Geely Auto’s global brand philosophy, “See the World in Full”, which reflects the belief that mobility is about more than getting from one place to another. It is about creating better experiences and enabling people to explore new horizons, possibilities and perspectives. This vision shapes Geely’s approach to inclusive mobility, bringing together engineering, technology and design to help people experience more of the world around them.
Bestway automotive introduces three new energy models – the compact electric hatchback Geely EX2, electric SUV Geely EX5, and plug-in hybrid SUV Geely Starray EM-i.
Speaking at the launch, Irfan Muhammad Shaikh, Managing Director of Bestway Group, said Bestway Automotive is the sole authorized distributor of Geely in Pakistan. The launch marks Bestway’s entry into the automotive sector as a strategic extension of its long-term investment portfolio in the country, a statement said.
On ownership, Bestway announced plans for a nationwide dealership network, proposed warranty of up to six years/150,000km for the vehicle and eight years for battery and motor, online booking, financing through UBL, and a nationwide EV charging network through Bestway Renewable Technologies. Bestway Cement currently operates 115 MW of captive solar capacity.
“Pricing, booking dates and final specifications would be announced through official channels”, the statement said.
Bestway was founded in London in 1976 as a retail business. It now employs over 63,000 people across wholesale, cement, banking, renewable energy and other sectors, with annual revenue of $7.9 billion. In Pakistan, it owns Bestway Cement and holds stake in United Bank Limited (UBL).
Geely Holding Group, founded in 1986, sold approximately 4.12 million vehicles globally in 2025, of which 2.29 million (56%) were NEVs. Its portfolio includes Volvo Cars, Polestar, Lotus, Zeekr and Lynk & Co. The group targets 6.5 million global sales by 2030, according to the statement.