· PROTON Group sales close August at 15,228 units as key ICE models lead their segments
· 5,000 units of new Proton X50 delivered to customers just 38 days after launch event
Subang Jaya, 10 Sept 2025 – PROTON recorded its highest monthly sales volume in 36 months with 15,228 units sold (Domestic + Export) in August 2025, a strong performance that drove total sales past the six-figure barrier with 100,902 units sold so far this year. The achievement strengthened PROTON’s hold on second position in the sales rankings during a month when total industry volume (TIV) is estimated to be 73,890 units, its highest level in 2025.
Along with the increase in sales, PROTON’s market share for August is also estimated to have risen to 20.6%, matching the achievement in April and an increase of 1.3% over July, and as a result YTD market share is estimated to now be at 19.5% for 2025.
PROTON X50 doubles sales in August as ICE models continue to lead segments
The new PROTON X50 continued its momentum from July, when 999 units of the updated B-segment SUV leader were delivered to customers just seven days after its launch. With a whole month of deliveries to count in August, sales rose by an impressive 107.3% to end the month at 4,287 units, simultaneously making the PROTON X50 the sales leader in its class and the most popular SUV in Malaysia. When added to the units delivered in July, the achievement means over 5,000 units of the newest Proton offering are now in customer hands just 38 days after the model’s official launch.
Two other Proton ICE models were segment leaders in August. The Proton X90 sold a further 220 units in August, which was enough for it to maintain its hold as the D-Segment SUV sales leader. Meanwhile, the Proton S70 maintained its hold as the best-selling C-segment sedan, shifting 1,210 units in August to bring its YTD total to 11,960 units.
One month after celebrating its 40th birthday in July, the Proton Saga retained its position as Proton’s overall best-seller by achieving its second highest sales month of 2025. Sales exceeded the 6,000-unit barrier for the second month in a row with 6,331 units sold bringing the YTD total to 44,676 units, proving the inherent popularity of the model despite persistent market rumours regarding the impending launch of a new model.
Not to be outdone, the Proton X70 added a further 627 units to boost its YTD total to 5,598 units, placing it 39.4% ahead of its YTD sales volume from 2024, while the Proton Persona and Proton Iriz added a further 1,379 units and 305 units to their total sales respectively in August.
“August was a monumental month for PROTON. We achieve our best monthly sales performance in three years and crossed the six-figure sales mark for 2025, and this is a testament to our sustained market momentum. With more new models in the pipeline, we are confident of maintaining our performance level and end the year with more high sales achievements over the coming months,” said Zhang Qiang, Deputy Chief Executive Officer, Proton Edar.
Production planning and sales execution are keys to PROTON X50 success
The early success of the PROTON X50 may come as a surprise to many but it is the result of a well thought out and executed plan. Success was made possible by carefully planning our production volumes prior to the launch to ensure there were sufficient stocks to meet expected market demand. Additionally, a prelaunch publicity blitz comprising social media interaction, a nationwide tour and sponsorship of a popular local awards show coupled to early bird booking incentives meant the model started life with a full order book.
“The success we are enjoying with the PROTON X50 is a fitting reward for all the planning and work put in by the various teams at PROTON. Their efforts won’t stop there and will continue with more campaigns nationwide to draw the attention of buyers. As a reward to the market for their support, we will be extending the Gempak! Deal announced during the launch until the end of October this year so that more Malaysians can be incentivised to own the leading B-segment SUV,” added Zhang Qiang.
Proton e.MAS 7 remains best-selling EV as export sales volume reaches 49% growth
As the No. 1 EV model in Malaysia, Proton e.MAS 7 continues to build on its success. 852 units were sold in August (domestic + export), an increase of 20.7% compared to July bringing YTD sales to 5,811 units and reinforcing its position as the best-selling EV in Malaysia.
With the impending launch of the Proton e.MAS 5, the nation’s first affordable EV, and the recent launch of PROTON’s new state-of-the-art PROTON EV Plant in Tanjong Malim, hopes are high that locally assembled models will help boost the popularity of EV models for the company.
In tandem with the growth of PROTON’s EV sales, the company’s export sales volume is now 49% ahead of the previous year. August was the best month for exports with 586 units sold to various international markets to boost total YTD volume to 3,144 units. Volume drivers were the PROTON X50 followed by the Proton Saga and Proton e.MAS 7 with the latter expected to gain more year-end sales with its official introduction in Singapore due to occur on 17 September.
– Press Release
