Pakistan’s Alhaj Automotive Private Limited (a new company of ALHAJ Group) have signed an agreement with Perusahaan Otomobil Nasional (National Automobile Company) aka PROTON on 29th August as the Exclusive Authorized Distributor and Assemblers of Proton Vehicles in Pakistan.
Agreement signing ceremony was held at Proton Motors Head Office in Kuala Lumpur by Mr. Hilal Khan Afridi, along with the Alhaj Group Chairman Mr. Haji Shah Jee Gul Afridi, Mr. Nadeem Ahmed Salmi and Mr. Farhan Hafiz representing ALHAJ GROUP while Mr. Steven XU Yuan, Director of International Sales Division, Proton was present at the occasion.
As per the initial information available ALHAJ plans to introduce modern and high tech vehicles in different categories including entry level sedans, Mid level Sedans, Crossovers/ SUVs, MPV and Hatchbacks to of entry-level like Sedan, Midsize Sedans, Crossovers/SUV, MPVs, and Hatchbacks in Pakistan. The vehicles will be equipped with the latest and state of the art technologies.
Automark heard that Al-Haj Motors, already acquire land for a separate assembly plant for Proton cars near-by Port Qasim area in Karachi.
Al-Haj Group is a leading Business Group involved in Transportation, Oil, Tires and are also the Authorized Distributor/Assemblers of FAW Products and Hyundai Heavy Commercial Products in Pakistan which means that they have a very diversified experience especially in Automobile Sector of Pakistan with an equally diversified team of professionals.
‘Proton’ is the Malaysian based automobile manufacturer which holds a major share in the Malaysian automotive industry. Established in 1983, it was a symbol of national pride and a country moving towards industrialization.
On last August, The Chinese owner of Sweden’s Volvo Cars Zhejiang Geely Holding Group signed an agreement to acquire a 49.9-percent stake in Malaysia’s carmaker Proton.
Zhejiang Geely Holding Group, which controls Hong Kong-based Geely Automobile and Sweden’s Volvo Car Group, acquire 49 percent of Proton, the sources said. Proton also controls British sports car maker Lotus.
The deal gives Geely a distribution network in Southeast Asia, where non-Japanese brands have struggled. Proton gets a financially strong partner and possibly more advanced technology.
According to reports Geely intends to penetrate the Southeast Asian markets with its technology and products using Proton’s brand name. Not only this, the Chinese carmaker intends to dominate the RHD (Right Hand Driven) markets with its range of vehicles sold as Proton.
Geely is one of China’s biggest independent auto brands. Founded in 1986 as a refrigerator manufacturer, it started producing motorcycles in the 1990s and launched its first car in 2002. It bought Volvo from Ford Motor Co. in 2010.
Zhang suggested a possible strategy might be to manufacture Geely’s latest models under the Proton name.
“The current Geely models are much better than the current Proton models,” said Zhang. “The Protons are basically some old Mitsubishi products, very old.”
We will keep our readers updated once we find more about this ALHAJ-PROTON Partnership.