Automark

OKLA, a well-known brand electric bike brand with a presence in the United States, Europe, Africa, Asia, and Oceania, has proudly launched its first Flagship Experience Centre in Lahore.

Established in 2006, OKLA is recognized for its commitment to Research & Development, innovation, and eco-friendly products. With this new venture, OKLA is poised to make a significant impact on the e-Mobility landscape in Pakistan.

This new center aims to provide customers with an immersive experience of OKLA’s products and services. The flagship store is designed to showcase the brand’s full range of offerings, including their latest innovations, with a focus on enhancing customer interaction and satisfaction.

The Lahore experience center represents a significant step for OKLA in expanding its presence and enhancing its brand identity in the region. The center is expected to serve as a hub for customers to explore, engage with, and purchase OKLA’s products, offering a premium shopping experience.

OKLA currently offers three products tailored to meet the needs of local customers:

1. OMAX:

A powerful electric bike with an aggressive design, perfect for those seeking both performance and style.

2. OMO:

An eco-friendly bike designed for everyday use, offering a sustainable and efficient mode of transportation.

3. OKT:

A versatile bike for everyone, designed to create a significant positive impact on the environment.

A state-of-the-art experience center along with service area is established in DHA Phase 8, Lahore shows company commitment to technical innovation.

OKLA commitment extends beyond just selling bikes; they strive to build a community of riders who are as passionate about eco-friendly transportation. Through continuous innovation and customer feedback, OKLA aims to exceed expectations and set new standards in the electric bike industry.

Dear readers! This is about my article in Automark Edition April 2020 by emphasizes the importance of technical education for the development of Industry and elevating the status of Pakistan and its people on the world stage, with the outcome that a strong linkage between industry and academia to ensure that the research and development activities in institutes are oriented towards demand in the market and the society, it provides an enabling environment for increased creativity for newcomers and guarantees the enhanced competitiveness., these functions go hand-in-hand and reinforce each other.

Serving as a member of the Industrial Advisory Board is a privilege that I hold in high regard.

The opportunity to contribute meaningfully to the academic journey of aspiring professionals is immensely gratifying. It is within this role that I find a platform to share the rich tapestry of industry experiences, challenges, and triumphs. To be part of a dynamic forum where academic theory intertwines with practical industry demands is truly inspiring. I am committed to leveraging my industry acumen to provide strategic guidance, fostering an educational environment that is not merely academically rigorous but profoundly industry-relevant. By sharing insights into emerging trends, technological advancements, and evolving market dynamics, I aspire to equip students with the requisite skills and knowledge to become future industry leaders.

Moreover, I am eager to collaborate with faculty members on research initiatives that bridge the chasm between academia and industry, ensuring that the curriculum remains at the forefront of professional development. Ultimately, my goal is to contribute to the institution’s mission of producing graduates who are not just academically qualified but industry-ready, and capable of making significant contributions to the world of work. The opportunity to contribute to the academic landscape by bridging the gap between industry and academia is enriching. Being part of a forum that shapes the future of young professionals is an honor. I am committed to leveraging my industry experience to provide valuable insights and support the institution in producing graduates who are well-prepared to excel in the dynamic business world

An Industrial Advisory Board (IAB) member is typically a seasoned professional from the industry who brings a wealth of experience and knowledge to the academic table. They are industry experts who actively contribute to aligning academic programs with the evolving needs of the business world.  IAB members are crucial in bridging the gap between academia and industry, ensuring graduates are well-prepared for the workforce.An Industrial Advisory Board (IAB) is a group of industry experts who provide guidance and recommendations to an academic institution, typically a university or college. It’s a platform that bridges the gap between academia and industry, ensuring that educational programs align with the evolving needs of the business world.

University of Management and Technology (UMT) recently convened a thought-provoking seminar focused on the pivotal role of Industrial Advisory Boards (IABs) in shaping academic excellence. The event brought together industry leaders, academicians, and students to discuss the significance of IABs in bridging the gap between academia and industry.The seminar delved into the multifaceted benefits of IABs, including their contributions to curriculum development, student placements, research collaborations, and industry insights. Eminent industry professionals shared their experiences and perspectives on the impact of effective IABs on institutional growth and development. The seminar concluded with a panel discussion where participants brainstormed strategies for strengthening IABs and maximizing their potential. Recommendations included regular IAB meetings, clear communication channels, and performance metrics to measure the effectiveness of IAB contributions.By hosting this seminar, UMT demonstrated its commitment to industry collaboration and preparing students for successful careers. The event served as a platform for knowledge sharing and networking, fostering a vibrant ecosystem of academia and industry.

Key takeaways from the seminar included the importance of

(i) Strong industry linkages: Fostering robust relationships between academia and industry to ensure curriculum relevance.

(ii) Student-centric approach: Aligning academic programs with industry demands to enhance graduate employability.

(iii) Collaborative research: Encouraging joint research projects between faculty and industry experts. (iv) Mentorship and guidance: Providing students with valuable mentorship and career guidance.

By establishing and actively involving an Industrial Advisory Board, educational institutions can significantly enhance the quality of their programs and better prepare students for the workforce.

(a)   Improved Program Relevance: IAB ensures that academic programs are aligned with industry needs, making graduates more employable. (b) Enhanced Industry Collaboration: It fosters stronger relationships between the institution and industry, leading to potential partnerships and collaborations. (c)  Access to Industry Experts: IAB members provide valuable insights and knowledge to the academic community. (d) Student Career Development: IAB members can help students develop the skills and knowledge required for successful careers.

Roles and Responsibilities of an IAB

• Curriculum Review: IAB members assess existing academic programs to ensure they are relevant to industry standards and requirements. They suggest updates, new courses, or specializations to meet industry demands.
• Industry Insights: They share insights into industry trends, emerging technologies, and skill sets required for successful careers. This information helps the institution update its curriculum accordingly.
• Student Placement: IAB members often have connections with industries and can assist in student placements, internships, and job opportunities.
• Research Collaboration: They can identify potential research areas and collaborate with faculty on industry-relevant projects.
• Mentorship: IAB members can offer mentorship and guidance to students and faculty, sharing their industry expertise.

Takeaway from this article:

The University of Management and Technology’s (UMT) seminar on Industrial Advisory Boards (IABs) proved to be a catalyst for invigorated dialogue and strategic thinking at the intersection of academia and industry. The event brought together a distinguished assembly of industry leaders, academicians, and aspiring professionals to explore the multifaceted role of IABs in shaping the future of education and business. The event also underscored the importance of continuous evaluation and improvement of IAB functions. Participants deliberated on mechanisms to optimize IAB contributions, such as establishing clear performance metrics, regular feedback loops, and structured agendas for IAB meetings. Overall, the UMT seminar on IABs was a resounding success in fostering a shared vision for industry-academia collaboration. By providing a platform for dialogue, knowledge sharing, and strategic thinking, the event has undoubtedly contributed to UMT’s commitment to producing graduates who are not only academically accomplished but also industry-ready, and capable of making significant contributions to the global economy.

This exclusive article has been written by @Muhammad Rafique and published in Automark magazine’s September-2024 printed/digital edition.

Dear Readers the BYD PHEV SEALION 6 has emerged as a standout model in the world of hybrid vehicles, boasting a range of innovative features and claims that set it apart from its competitors. This article delves into what makes the SEALION 6 unique, why BYD refers to it as a “super hybrid,” its economic advantages, the recharging mechanisms it employs, and its success in various markets.

What Makes the BYD PHEV SEALION 6 Unique?

The BYD PHEV SEALION 6 is a plug-in hybrid electric vehicle (PHEV) that integrates several advanced technologies to deliver a distinctive driving experience. Its uniqueness can be attributed to:

1. Advanced Hybrid Technology:

The SEALION 6 features BYD’s latest hybrid technology, which combines a highly efficient internal combustion engine with an electric motor. This dual powertrain system allows the vehicle to switch seamlessly between electric and gasoline power, optimizing performance and fuel efficiency based on driving conditions.

2. Enhanced Battery Capacity:

One of the standout features of the SEALION 6 is its impressive 18.3 kWh battery. This larger battery provides a substantial all-electric range, enabling drivers to cover longer distances on electric power alone before needing to rely on the gasoline engine. This feature not only enhances the vehicle’s environmental credentials but also reduces the frequency of recharging.

3. Cutting-Edge Design:

The SEALION 6 incorporates BYD’s signature design elements, including a sleek, aerodynamic body and a high-tech interior. The vehicle’s design is aimed at reducing drag and improving overall efficiency. The spacious interior, coupled with advanced infotainment and driver-assistance systems, provides a comfortable and connected driving experience.

4. Energy Efficiency: The hybrid system in the SEALION 6 is designed to maximize energy efficiency. It features regenerative braking technology, which captures energy during braking and stores it in the battery. This system not only extends the vehicle’s electric range but also enhances overall efficiency.

Why Does BYD Call It a Super Hybrid Vehicle?

BYD describes the SEALION 6 as a “super hybrid” due to several key factors:

1. Superior Efficiency:

The term “super hybrid” reflects the SEALION 6’s advanced hybrid technology that delivers exceptional fuel efficiency and reduced emissions. The vehicle’s ability to operate on electric power for extended periods and its high overall efficiency contribute to its classification.

2. Innovative Hybrid System:

The SEALION 6 utilizes a sophisticated hybrid system that optimizes the use of electric and gasoline power. This system not only improves fuel economy but also enhances performance, making the vehicle suitable for a variety of driving conditions.

3. Extended Electric Range:

With its large 18.3 kWh battery, the SEALION 6 offers a longer all-electric range compared to many other hybrid vehicles. This extended range reduces the need for frequent recharging and makes the vehicle more practical for long-distance travel.

4. Advanced Features:

The SEALION 6 is equipped with a range of advanced features that enhance its hybrid capabilities. These include smart energy management systems, regenerative braking, and a comprehensive suite of driver-assistance technologies.

Economic Advantages of the BYD PHEV SEALION 6

BYD’s claim that the SEALION 6 is the most economical hybrid model is based on several factors:

1. Fuel Efficiency:

The SEALION 6’s hybrid system is designed to achieve high fuel efficiency. By combining electric and gasoline power, the vehicle reduces overall fuel consumption and emissions. The ability to drive longer distances on electric power alone further enhances its fuel efficiency.

2. Cost Savings:

Owners of the SEALION 6 can benefit from lower fuel costs due to its hybrid nature. The vehicle’s electric driving capability reduces reliance on gasoline, which can lead to significant savings over time, especially for drivers who primarily use the vehicle for short trips or commutes.

3. Government Incentives:

In many regions, plug-in hybrid vehicles like the SEALION 6 qualify for government incentives and tax credits. These incentives can further reduce the overall cost of ownership and make the SEALION 6 a more attractive option for cost-conscious buyers.

4. Long-Term Value:

The SEALION 6 is designed to be durable and reliable, which can contribute to lower maintenance and repair costs. The combination of advanced engineering and high-quality components ensures that the vehicle remains a cost-effective choice over its lifespan.

Recharging Mechanisms for the PHEV SEALION 6

The SEALION 6 is equipped with several sources and channels for recharging its 18.3 kWh battery while traveling long distances:

1. Home Charging:

The primary method for recharging the SEALION 6 is through a standard home charging setup. This allows owners to charge the vehicle overnight, ensuring that the battery is fully charged before embarking on long journeys.

2. Public Charging Stations:

The SEALION 6 can be recharged at public charging stations, which are increasingly available in many urban and rural areas. These stations offer varying levels of charging speed, including fast chargers that can quickly replenish the battery.

3. Regenerative Braking:

The vehicle’s regenerative braking system captures energy during braking and converts it into electricity to recharge the battery. This process helps extend the vehicle’s range and improves overall efficiency.

4. On-the-Go Charging Solutions:

In some regions, BYD offers on-the-go charging solutions such as mobile charging units or partnerships with charging network providers. These solutions can help drivers find charging options during long trips and ensure that they can continue their journey with minimal interruptions.

Success in Various Markets

The BYD SEALION 6 has achieved notable success in several countries, where it stands out in comparison to its competition. Key markets where the SEALION 6 has been well-received include:

1. China:

In its home market of China, the SEALION 6 has gained significant popularity due to BYD’s strong brand presence and the country’s supportive policies for electric and hybrid vehicles. The vehicle’s advanced technology and competitive pricing have contributed to its success in this market.

2. Europe:

The SEALION 6 has also made a mark in various European countries, where there is a growing demand for hybrid and electric vehicles. European consumers appreciate the vehicle’s efficiency, advanced features, and environmental benefits, which align with the region’s focus on sustainable transportation.

3. North America:

In North America, the SEALION 6 faces stiff competition but has managed to carve out a niche among environmentally conscious consumers. The vehicle’s cost savings, extended electric range, and advanced hybrid technology resonate with buyers looking for an economical and eco-friendly option.

Competition

The BYD PHEV SEALION 6 faces competition from several key players in the hybrid vehicle market. Its direct competitors include:

1. Toyota RAV4 Prime:

The Toyota RAV4 Prime is a popular plug-in hybrid SUV known for its impressive electric range and overall efficiency. It competes with the SEALION 6 in terms of technology, performance, and market appeal.

2. Mitsubishi Outlander PHEV:

The Mitsubishi Outlander PHEV is another strong competitor, offering a blend of electric and gasoline power with a focus on practicality and versatility. Its established presence in the market makes it a significant rival to the SEALION 6.

3. Ford Escape Plug-In Hybrid:

The Ford Escape Plug-In Hybrid provides a competitive alternative with its own set of advanced features and hybrid technology. It targets a similar demographic as the SEALION 6 and offers comparable benefits.

4. Hyundai Tucson Plug-In Hybrid:

The Hyundai Tucson Plug-In Hybrid offers a strong value proposition with its hybrid technology, stylish design, and practical features. It competes with the SEALION 6 in terms of performance and overall appeal.

Conclusion

The BYD PHEV SEALION 6 stands out in the hybrid vehicle market due to its advanced technology, economic advantages, and innovative recharging mechanisms. BYD’s classification of the SEALION 6 as a “super hybrid” highlights its superior efficiency and extended electric range. The vehicle’s success in various markets underscores its competitive edge, despite facing strong competition from established players. As hybrid and electric vehicles continue to gain traction, the SEALION 6’s unique features and advantages position it as a noteworthy option for discerning buyers.

This exclusive article has been written by Aqeel Bashir and published in Automark magazine’s September-2024 printed/digital edition.

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On the auspicious occasion of 77^th Independence day, Pakistan has been gifted with a product that is an amazing addition to the general cargo portfolio nationwide.

On Aug 10, 2024 a small inauguration ceremony was held at Karachi NLC HQ, where the ribbon was cut as a memento by Director General NLC, Major Farrukh Rao. Undoubtedly they are playing ahead in bringing this amazing product to road for the first time in Pakistan.

Maj Farrukh Rao stated that “Pakistan can exponentially improve its exports by pivoting on the land economy made possible by Pakistan’s geo strategic location”.

Not only this they have ordered a fleet of Curtain Trailers to move export cargo under UN TIR and other trade agreements applicable to the region. AUTOCOM played a pivotal role in bringing this dream to reality as we almost built a fleet of 12 trailers and a dozen is under production that will be soon on roads.

There is no doubt that the curtain enclosure offers controlled environment to the perishable cargo as fruits worth billions were exported to Chinese market by NLC. They used their new fleet of TIR trailers for the purpose.

As a part of business partnership with NLC, AUTOCOM has been trying to bring innovations and cargo securing solutions that makes the product more versatile. We have named this product as “Fortunate”.

Channelizing road freight to Central Asia and bringing back Imports from Turkiye are the milestones achieved by “The Fortunate” curtain side trailer.

This name has been coined for the fact that in this time, Pakistan need to grow its export ability at a drastic rate and this is the window of opportunity for the nation. It allows you to carry 3 tons more than a conventional trailer of same mechanical specification.

There is a list of benefits, but to name a few:

• Saves on fuel cost
• Add 3500 kg of legal load
• Allows the operator to optimize their operations
• Offers the driver free lateral loading and unloading
• Offers the driver free top and rear loading
• ABS allows additional, driver, prime mover and cargo safety.
• High body stability
•  Focused on handling the safety of the goods, driver and loaders.
• Multiple option available either like 45 ft. and 48 ft.
• Load securing points are provided inside the compartment for optimum load securing.

Worthy to reiterate that TIR feature allows pilferage proofing. It ensures that no untraceable pilferage is possible when the trailer is loaded and secured. To achieve this Fortunate’ s roof rails are built with customized TIR profiles and the trailer deck is fully secured with TIR cable. The Fortunate has been built at AUTOCOM’s dedicated semi-trailer factory in Port Qasim.

Our engineers are fully trained and skilled to handle the mass production with good quality product.

With the rising success of “The Fortunate” and amazing response from the beneficiary, we expect to witness this amazing transition on roads in no time.

Ease of carrying the load securely through the roads, is going to attract the trades and challenge the monopoly of alternative freight modes.

Congratulations that a “Made in Pakistan” trailer is seen on the roads of Turkiye, Europe and Iran.

“PAKISTAN ZINDABAD”

This exclusive article has been written by Syumiah Murtaza and published in Automark magazine’s September-2024 printed/digital edition.

Pakistan’s accession to the United Nations Economic Commission for Europe (UNECE) WP-29, a global framework for harmonizing vehicle regulations, marks a pivotal moment for the country’s automotive industry. WP-29 sets international standards for vehicle safety, environmental protection, energy efficiency, and anti-theft measures, and its implementation in Pakistan is expected to align the country’s automotive sector with global norms. This alignment presents a significant opportunity for Pakistan to boost its automotive exports and establish itself as a competitive player in the global market.

Key Aspects of WP-29 Implementation in Pakistan

1. Regulatory Alignment: Pakistan is actively working to harmonize its vehicle safety and environmental regulations with UNECE’s WP-29 standards. This alignment involves adopting technical regulations related to vehicle safety, emissions, and energy efficiency, ensuring that vehicles manufactured in Pakistan meet international standards.

2. Legislative and Administrative Changes: To comply with WP-29 regulations, the Pakistani government is expected to introduce new laws and amend existing ones. These changes will likely impact vehicle manufacturing, import standards, and testing procedures, requiring local manufacturers to upgrade their processes and technology to meet the stringent requirements.

3. Impact on the Automotive Industry: Local manufacturers will need to adapt their production processes to comply with WP-29 standards. This adaptation may involve significant investments in technology, adopting new testing protocols, and ensuring compliance with stringent safety and environmental criteria. While this presents challenges, it also positions Pakistan’s automotive sector to compete in international markets.

4. Consumer Benefits: With WP-29 implementation, consumers in Pakistan can expect access to safer and more environmentally friendly vehicles. Additionally, the alignment with international standards will facilitate the export of Pakistani-made vehicles to countries that adhere to UNECE regulations, potentially increasing the availability of diverse vehicle models in the domestic market.

5. Challenges: Implementing WP-29 standards poses several challenges, including the need for significant investment in technology and infrastructure by local manufacturers. The transition period may require substantial support from the government and industry stakeholders to ensure a smooth shift to these new standards.

6. Global Integration: By adopting WP-29, Pakistan is moving towards greater integration with global automotive markets. This step is likely to attract foreign investment, foster collaborations with international automotive companies, and enhance the country’s export potential.

Addressing Contractual Limitations to Unlock Export Potential

One of the major hurdles for Pakistan’s automotive sector is the restrictive contract agreements between local manufacturers and their international principals. These contracts often limit production to the domestic market, severely restricting export opportunities. The Auto Industry Development and Export Policy (AIDEP) 2021-26 highlights this issue and calls for renegotiating these agreements to allow for exports, thus contributing to the growth and global competitiveness of Pakistan’s automotive industry.

Export Mandates and OEM Contract Renegotiations: Under the AIDEP 2021-26, Pakistan has introduced mandatory export targets for OEMs, starting with a 2% export ratio of total imports in 2022-23, rising to 10% by 2025-26. To encourage compliance, early achievement of these targets will be incentivized. The government is urging local OEMs to renegotiate existing contracts that currently restrict exports, aiming to remove barriers and promote exports to targeted international markets.

Tensions with Japanese Automakers and WTO Concerns

Despite these efforts, Japanese car assemblers in Pakistan have been reluctant to meet export targets. This reluctance led to a temporary suspension of their import quotas by Pakistan’s Ministry of Industries and Production (MoI&P). In response, the Japanese government raised a Specific Trade Concern (STC) with Pakistan, arguing that the mandatory export requirements violate WTO agreements. If unresolved bilaterally, this dispute could escalate to the WTO dispute settlement body, a process that could take up to a year to commence.

Challenges Faced by OEMs

OEMs in Pakistan have identified several challenges in meeting the export targets set by the government:

• Lack of Free Trade Agreements (FTAs): The absence of FTAs that include automotive parts makes Pakistan-origin parts and vehicles less competitive in international markets.
• Absence of Local Raw Materials: The lack of locally available raw materials, such as steel, copper, and aluminum, increases production costs, making exports less viable.
• Limited Markets for Right-Hand Drive Vehicles: The limited number of markets that use right-hand drive vehicles further restricts export opportunities.

To address these challenges, the automotive sector has proposed several measures, including:

• Establishing zero-rated FTAs for auto parts with ASEAN, GCC, and African regions.
• Safeguarding local investments and localized parts in any FTA negotiations.
• Extending zero-rated export incentives to tier-1 and tier-II suppliers of OEMs.
• Developing local industries for essential raw materials and processing industries for resin and rubber materials.

Legal Challenges

The automotive sector in Pakistan is also facing legal hurdles, with 25 cases currently in local courts. Of these, 23 cases involve new entrants to the market, while two have been filed by existing assemblers. These legal challenges further complicate the industry’s path to export growth and highlight the need for a supportive legal framework to facilitate the transition to a more export-oriented industry.

The Impact of Economic Crisis and WP-29 Standards on Local Manufacturers

The economic crisis in Pakistan has exacerbated the challenges faced by local vehicle manufacturers. The imposition of WP-29 standards by the Engineering Development Board has further strained the industry. Notably, a major Japanese car manufacturer in Karachi has succeeded in achieving the WP-29 standard, while others have struggled to comply. The largest car manufacturing company in Karachi, for instance, failed to meet the standards, leading to the closure of its plant on July 28, except for a brief reopening during a federal minister’s visit. According to company sources, vendors failed to deliver four critical parts as per the WP-29 standard, contributing to the plant’s closure.

In response to these challenges, both auto manufacturers and parts suppliers have requested the government to extend the deadline for WP-29 compliance. This extension would provide the industry with the necessary time to adjust to the new standards and avoid further disruptions in production.

Takeaway of the article:

Pakistan’s accession to WP-29 and the subsequent push to transform its automotive sector into an export-oriented industry represent significant steps towards integrating with global markets. However, achieving these goals will require overcoming substantial challenges, including renegotiating OEM contracts, addressing legal disputes, and developing local industries to support export competitiveness. The ongoing negotiations with Japanese automakers and the potential WTO dispute underscore the complexities involved in this transformation. With strategic planning, cooperation between stakeholders, and government support, Pakistan’s automotive sector has the potential to emerge as a key player in the global market, driving economic growth and job creation in the process.

This exclusive article has been written by @asif-mehmood and published in Automark magazine’s September-2024 printed/digital edition.

Karachi, Pakistan – August 15, 2024 – Master Changan Motors Limited (MCML)is unveiling Changan’s intelligent “designed for electric” EV brand DEEPAL, on 16^th August 2024 at Dolmen Mall Clifton, Karachi. The company will disclose its EV model lineup and its strategy to address key challenges restricting the mass adoption of EVs in Pakistan, including range anxiety, charging infrastructure, and nationwide aftersales support. The event will be live-streamed on Changan’s official Facebook page at 11:00 AM.

During the event, the company will display its Red Dot design award winning Sedan and SUV which is a joint development of Changan, Huawei, and CATL (world’s largest battery manufacturer). Both the car will be displayed for first-hand customer experience and test drive from the 16^th till the 25^th of August at Dolmen Mall Clifton, Karachi.

Master Group has been in the automotive industry since 1988 manufacturing parts for various automobile assemblers and is also engaged in assembling Foton and Fuso trucks, Yutong buses, and Changan cars with over 45,000 vehicles serviced by 27 dealerships in 17 cities. MCML plant in Karachi relies over 80% on green solar energy with a capacity of 50,000 units per year.

Watch the live stream @https://www.facebook.com/changan.pk/

Follow Changan’s Instagram &Facebook for the latest updates and exclusive content.

Deepal Pakistan (@deepalpakistan) • Instagram photos and videos

Deepal Pakistan | Karachi | Facebook

In a first, Indus Motor Company (IMC) announced its pioneering export initiative at a ceremony held at the company’s manufacturing facility at Port Qasim Authority, Karachi.
Gracing the occasion were the Federal Minister for Industries and Production, Rana Tanveer Hussain; CEO EDB, Engineer Khuda Buksh, representation from the SIFC, several honorable government officials and Toyota’s top leadership, including Executive Vice President, Toyota Motor Asia, Kazunari Iguchi.
The milestone celebrates IMC’s strategic plans to begin exporting vehicles and parts, marking a significant contribution to Pakistan’s economy and the global automotive market.
The company’s export line-up includes the Toyota Fortuner, Hilux and Corolla Cross models to Oceanian countries. This initiative reflects IMC’s commitment to advancing Pakistan’s automotive industry on the global stage.
Rana Tanveer, Federal Minister for Industries and Production, emphasized, “We are proud to see Indus Motor, one of Pakistan’s renowned companies, contributing towards exports. The government AIDEP 21-26 policy aims to boost the automotive sector by encouraging the export of localized parts and vehicles. IMC’s proactive approach in leading from the front sets a benchmark for others in the industry. We are committed to supporting the auto industry in every possible way.”—PR

BYD, the world’s leading New Energy Vehicle (NEV) manufacturer, will join forces with Mega Motor Company (Private) Limited, a subsidiary of Hub Power Company Limited (HUBCO), to host a grand brand launch on 17th August in Pakistan, officially showcasing BYD passenger cars to the Pakistani market.

Billboards hinting at the formal launch of BYD have been sighted across major metropolitan cities in the country. Since the strategic partnership was announced in March, this collaboration aims to introduce fully electric and plug-in hybrid electric vehicles, marking the entry of the world’s New Energy Vehicle sales champion in 2022 and 2023 into the Pakistani market. This milestone venture is expected to redefine Pakistan’s automotive landscape, providing cutting-edge NEV solutions to a market eager for sustainable and energy-efficient transportation options.

BYD is renowned for its pioneering work in new energy electric vehicle production, having surpassed global competitors in 2022 and 2023 to become the leading seller of new energy vehicles. Since achieving the roll-off of its 1 millionth new energy vehicle in May 2021, BYD has reached the impressive milestone of 8 millionth vehicles in just over three years, becoming the world’s first automobile brand to hit this milestone. The upcoming brand launch in Pakistan on 17th August will showcase a range of BYD’s latest models.

Aly Khan, Chief Executive Officer of Mega Motor Co., commented, “The partnership with BYD reflects Mega Motor Co.’s vision to support the national economy and contribute to reversing the impacts of climate change that affect Pakistan every year. We are also delighted to play our part in fulfilling the government’s vision of increasing the number of new energy vehicles on the roads and reducing the use of fossil fuels. This collaboration represents a significant milestone for Pakistan’s automotive industry and our collective efforts towards a sustainable future.”

This partnership not only brings BYD’s innovative new energy vehicles to Pakistan but also includes plans to establish a comprehensive charging infrastructure, which is a critical component for the widespread adoption of NEVs. This initiative aligns with Pakistan’s goals to reduce its carbon footprint and enhance energy efficiency in its transportation sector. BYD will continue to commit to offering advanced technology and high-quality services, helping Pakistan achieve its sustainable development goals.

ENDS

About BYD

BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 88 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known as a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world. For more information, please visit www.bydglobal.com.

About BYD Auto

Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, and electronic controllers. In recent years, it has achieved significant technological advancements, including the Blade Battery, DM-i Super Hybrid Technology, e-Platform 3.0, CTB Technology, e⁴ Platform, BYD DiSus Intelligent Body Control System, and DMO super hybrid platform. The company is the world’s first carmaker to stop the production of fossil-fueled vehicles in favor of electric vehicles and has remained the top seller of new energy passenger vehicle in China for 11 consecutive years.

About HUBCO and Mega Motor Company
The Hub Power Company Limited (HUBCO) is Pakistan’s largest independent power producer, committed to delivering sustainable energy solutions. Mega Motor Company (Private) Limited, an associated company of Hub Power Holdings, is dedicated to advancing Pakistan’s automotive industry through innovative and eco-friendly technologies.

AIMA is the world’s no 1 EV scooter manufacturing and selling company. Established in 1999 and is circulating up to 80,000,000 units all over world. The main scope of AIMA business is manufacturing of electric bicycles, Electric mopeds, electric bikes, electric cars and many other products.

Initially introducing three models of AIMA Electric Scooties in first stage.
Mr. Wahaj Rana Director Operation, brief about AIMA Electric Scooties models variant, AIMA model A725 which is also called AIMA Pulse, about its specifications then the motor is 1200watts and its battery is 60 over 38 amps, top speed around 50 to 55 kmph and the charging unit it takes only 3 charging units, which gives up to 140-150 km range.

Similarly, AIMA most top variant at this stage is A500, which is also called AIMA 1 about its specifications it has a 1500watts motor and it has a 70-38amps battery which gives a top speed of up to 65km and the range is up to 150km up to 150km.

AIMA third variant which is on the other side the model is Q601, the specification of this model is 500watts motor, the battery capacity is 60amp over 25amp which gives us range up to 100Km on Eco mode, the charging unit is only 2 units of electricity It is very good economically.

With the launch of AIMA Electric Scooties, we are not just introducing a new product l, we are starting a journey of new ideas and a collective dream. These scooters are a part of our promise to take care of our social and environmental responsibilities.

As we inaugurate AIMA Electric Scooties, we understand the serious issue of environmental pollution. Our scooters, with zero emissions, help fight air pollution. This innovation will not only improve our lives today but also ensure a cleaner and greener future for the next generations.

With the rise in fuel prices globally, electric scooters are indeed the future. They offer environmental benefits and are a cost-effective alternative to traditional fuel-powered vehicles.

This is AIMA Pakistan first step with the passage of time, AIMA Pakistan will bring more variants in this.