Automark

Learning from the Past – Earning from the Present – Growing from the Future – Episode: 13

Summary of the Last Article

Range Extended Electric Vehicles (REEV), a special type of EV that bridges the gap between battery electric vehicles (BEVs) and Hybrid Electric Vehicle (HEVs). They have a larger battery than hybrids, allowing to drive solely on electricity being Pure Electric Vehicle include a gasoline engine as a generator to recharge, not to drive the wheels. REEV car took benefits of EV while week infrastructure of Pakistan’s country sides.

REEVs are gaining traction in Pakistan to combat range anxiety, with Deepal S05, Forthing Friday REEV and Nora EV, with prices ranging from PKR 70 Lakh to 1 Crore+.

A Plug-in Hybrid Electric Vehicle (PHEV) is a car that combines a gasoline engine with an electric motor and a larger battery, which can be charged by plugging into an external power source. They offer electric-only driving for short trips and automatic switching to efficient hybrid mode for long distances. 

 Now Read On….

Today we will write in detail about BEV mean Pure Electric Vehicle.

What is BEV?

BEV stands for Battery Electric Vehicle. It refers to a car that runs exclusively on electricity stored in a rechargeable battery pack and relies on an electric motor instead of a traditional gas-powered engine.

Electric Vehicle (EV) is propelled by one or more electric motors instead of an internal combustion engine. It runs on electricity stored in rechargeable battery packs and is “refueled” by plugging into an electrical outlet or charging station.

Core Performance & Design

• Instant Torque & Acceleration: Unlike gas engines that must build up revs, electric motors deliver 100% of their torque immediately, providing instant acceleration.
• Regenerative Braking: When the driver takes their foot off the accelerator, the motor acts as a generator, slowing the vehicle down and converting that kinetic energy into electricity to recharge the battery.
• Fewer Moving Parts: Because electric motors contain only a few moving parts compared to complex internal combustion engines, they require significantly less maintenance (e.g., no oil changes or spark plug replacements).
• Spacious Layout (Frunks): Without the bulk of a gas engine under the hood, EVs are often designed with extra storage space in the front, commonly referred to as a “frunk”.

Environmental & Economic Benefits

• Zero Emissions: Battery Electric Vehicles (BEVs) produce zero tailpipe emissions, helping to drastically reduce localized air pollution and lower your carbon footprint.
• Lower Running Costs: Charging an EV with electricity is generally much cheaper than continuously filling up a tank with petrol or diesel, and maintenance costs are lower over the vehicle’s lifespan.

Smart Technology & Convenience

• Over-the-Air (OTA) Updates: Modern EVs act like large smartphones, receiving software updates via the cloud that can improve vehicle performance, unlock new features, or patch bugs without visiting a dealership.
• One-Pedal Driving: By utilizing aggressive regenerative braking, drivers can accelerate, decelerate, and come to a complete stop using only the accelerator pedal.
• Cabin Preconditioning: You can use a companion smartphone app to heat or cool the car’s interior while it is still plugged into the charger, saving battery range for your actual drive.

Local Context (Pakistan):

• EVs: Excellent for intra-city commutes in major urban centers like Lahore, Islamabad, and Karachi, especially if you have a home solar setup. However, public charging infrastructure is still growing, making inter-city travel on motorways somewhat challenging.

When to Choose Which

Choose a BEV if you have reliable home charging, primarily commute short distances, and want near-zero maintenance. Choose an HEV if you live in an apartment, frequently take long road trips, or prefer standard gasoline fueling without relying on charging infrastructure.

Battery Electric Vehicles (BEVs)

BEVs run entirely on electricity stored in a battery pack. They are plugged in to charge and do not have a gasoline engine.

• Best For: Daily urban commuters with access to a home or workplace charger.
• Pros: Lower running and maintenance costs, zero tailpipe emissions, and a smoother, quieter ride.
• Cons: Higher upfront cost and “range anxiety” if public charging infrastructure is sparse.

EV Models and Prices in Pakistan

Electric vehicle (EV) options in Pakistan are expanding rapidly, featuring everything from budget-friendly mini cars to luxury crossovers. Prices generally span from PKR 15 Lac for entry-level models to over PKR 5 Crore for high-end imports.

• Budget/Mini EVs: Alektra Metro (PKR 10 – 13 Lac), Honri Ve (PKR 35.99 – 43.99 Lac), and Dongfeng Box (PKR 55 – 68 Lac).
• Mid-Range & Crossovers: BYD Atto 2 (PKR 72.90 Lac), BYD Atto 3 (PKR 89.90 Lac), and MG ZS EV (PKR 76 Lac – 1.50 Crore).
• Luxury EVs: Audi e-tron (starting at PKR 1.36 Crore), Porsche Taycan, and BMW iX.

Global EV Sales Volume & Growth

• 2022: Approximately 10.5 million vehicles sold globally.
• 2023: Sales grew by roughly 31%, reaching about 13.8 million units.
• 2024: Total electrified sales climbed to ~17.5 million, a 28% jump from 2023.
• 2025: Market reached an all-time high with approximately 20.7 million EVs sold worldwide.
• 2026 (Q1): Global sales reached 4.0 million units. While 2026 figures temporarily softened by roughly 3% year-over-year globally in Q1, Europe saw a 24% surge in demand, and emerging markets (like Australia, New Zealand, and ASEAN countries) are experiencing triple-digit growth as gas prices rise.

Market Share & Regional Comparison

• China: The undisputed volume leader. EV sales share breached the 50% mark for the first time in 2025.
• Europe: Continues to surge due to strict CO₂ emission targets. By Q4 2025, European BEV market share hit a record 24%, and demand continued to grow in 2026.
• United States: Experienced aggressive growth to hit a peak of 10.5% market share in late 2025. However, the removal of certain tax credits caused a market readjustment, and sales slowed down in early 2026.

Pakistan’s EV Sales & Growth

Electric four-wheeler (car) sales volume in Pakistan remains relatively low compared to conventional vehicles, capturing a fraction of the total market, though monthly EV sales surged by 61% and 322% for two-wheelers due to high fuel costs and government incentives.

• Current Volume: Traditional Internal Combustion Engine (ICE) vehicles continue to dominate the passenger car market, recording 109,655 units sold during the first nine months of the FY26 (a 45% increase). Monthly electric car sales, while showing explosive percentage growth, still represent smaller absolute volumes (e.g., rising to 53 units in March).
• Growth Trends: In a single month, conventional car sales dipped by 9% MoM, whereas electric vehicle sales jumped by 61% MoM.
• Market Expansion: Localized options are expanding, with popular EVs like the Honri Ve assembled locally and major global players like BYD entering the market with models like the Atto 3 and Seal.

Two-Wheeler Growth & Volume

• Current Volume: The electric two-wheeler segment is expanding at a much faster rate, quickly capturing over 10% of monthly vehicle sales in the country.
• Growth Trends: Sales for electric two-wheelers surged by 322% year-on-year by mid-Q2 2026, with year-to-date registrations reaching 90,416 units.

Q & A Before Buying EV

Electric Vehicle (EV) in Pakistan is highly practical for daily urban commuting, allowing you to bypass volatile petrol prices while enjoying lower maintenance costs. The most critical questions to ask before buying an EV.

1. Do you have a dedicated parking space with a power outlet?

Charging at home is the most convenient and cheapest way to power your EV. Relying entirely on public charging stations will cost significantly more.

If you live in an apartment, make sure your housing society or union allows you to install a dedicated wall box. Ideally, having a home solar setup will reduce your running costs to almost zero.

2. Can the vehicle charge on the CCS2 standard?

The Combined Charging System 2 (CCS2) is the de-facto standard being deployed across Pakistan’s charging networks.

If you are buying an imported vehicle or a grey import, ensure it comes with a CCS2 adapter, otherwise, you will struggle to use commercial fast-chargers.

3. What is the vehicle’s real-world range?

Ranges are typically calculated under ideal European/Chinese conditions. Real-world range in Pakistan drops due to heavy stop-and-go city traffic and constant air-conditioning usage during the summer.

Check the WLTP or CLTC rating of the car and expect roughly (15 \div 20\%\) less range in actual Lahore or Karachi city driving.

4. Who will service the car and honor the warranty?

EVs are essentially computers on wheels. They don’t require oil changes, But inverters, software, and high-voltage battery packs require certified technicians.

5. What are the tax incentives and registration costs?

The government promotes EV adoption through the NEV Policy, offering significantly lower token taxes and just a 1% import/registration tax on EVs.

With non-filer restrictions being enforced, make sure your tax status is updated before buying to avoid massive penalties at the time of registration.

6. Do you travel inter-city frequently?

Pakistan’s EV charging infrastructure along major highways (like the M-2 Motorway) is expanding, traveling from Lahore to Karachi or into the northern areas still requires careful route planning.

If an EV is your only family car and you take frequent road trips, consider a REEV (Range Extended Electric Vehicle), which offers electric driving for driving and a petrol engine for Battery Charging.

7. How does charging cost?

Charging your EV at home or your workplace is vastly cheaper, but commercial fast-charging networks charge a premium.

NEPRA sets off-peak subsidized residential rates (around Rs. 24/kWh), whereas commercial fast-charging can range between Rs. 100 to Rs. 130/kWh.

3. Costs & Incentives

• Are PHEVs more expensive than traditional cars? Yes, PHEVs generally have a higher upfront cost due to the dual powertrain (battery + engine).
• What incentives are available? Check for federal, state, or local tax credits or rebates for purchasing a PHEV, which can help offset the higher purchase price.
• Are there insurance perks? Some insurers offer discounts for driving electric vehicles (including PHEVs), recognizing their efficiency and technology. 

4. Maintenance & Reliability

• How does maintenance differ? PHEVs typically need less maintenance than traditional cars (e.g., less brake wear due to regenerative braking). However, they still require engine maintenance (oil changes, etc.), although often less frequently.
• How long does the battery last? Most manufacturers offer 8-year/100,000-mile warranties on high-voltage batteries, giving significant peace of mind. 

5. Potential Drawbacks

• Reduced Cargo Space: The battery pack can occupy space, reducing trunk or cabin space in some models.
• Winter Performance: Cold weather can reduce the electric-only range significantly.
• Complex Technology: With both a gasoline engine and electric motor, there are more components that could potentially need repair over the long term. 

Runing Cost Saving EV Vs ICE

Electric Vehicles (EVs) save on running costs primarily through drastically cheaper “fuel” (electricity versus gasoline/diesel) and significantly lower ongoing maintenance.

1. Fuel (Electricity vs. Petrol)

• Energy Cost: Charging an EV is generally (50% – 70%) cheaper per kilometer than refueling an internal combustion engine (ICE) car.
• Home Charging: Charging during off-peak hours at home offers the biggest savings, dropping the cost-per-mile to a fraction of gas prices.
• Efficiency: Electric motors convert over (85%) of their energy into movement, compared to gas engines which only convert about (20% – 30%).

2. Maintenance

• Fewer Moving Parts: An EV has significantly fewer moving parts than an ICE vehicle. There are no spark plugs, pistons, valves, or mufflers.
• No Fluid Changes: EVs do not require routine engine oil changes, transmission fluid flushes, or coolant replacements.
• Less Brake Wear: Thanks to regenerative braking (where the motor slows the car and generates power to recharge the battery), brake pads and rotors last much longer than on traditional cars.

3. Total Cost of Ownership (TCO)

While EVs are often cheaper to operate, total savings depend on where you live and how you drive. Be mindful of the following trade-offs

• Tires: EVs are heavier than gas cars due to the battery, which can cause tires to wear out slightly faster if you do not opt for durable, EV-specific tires.
• Depreciation: Fast-paced technology upgrades mean that some EVs may depreciate a bit faster than standard cars, which is why leasing is often a popular way to stay protected from older tech.

Last Wording

Talking about EVs, this chapter will be incomplete without mentioning Two Wheelers and Three Wheelers. It seems these both vehicles will pay a major role in the development and adoption of EVs in Pakistan, so we will write next article on Two-Wheeler Electric Vehicles. Stay connect with Automark and say with us “Grow Automotive than Grow Pakistan”.

Exclusive written for Automark Magazine, June 2026
By Mumtaz Hussain

Dear Readers, My Last month’s discussions through article in the automotive Automark magazine largely focused on electrification trends, hybrid technologies, and the rapid market shift toward cleaner mobility solutions.  But this month, the discussion has moved even beyond that point and started focusing on the need to integrate sustainability into the whole business ecosystem.

While it was once sufficient for companies to only build electric vehicles or hybrids, it is now becoming imperative for organizations to make sure that everything from manufacturing to warehousing and logistics and even vendor management aligns with ESG (Environmental, Social, and Governance) guidelines. At the moment, the automotive sector is experiencing one of the most revolutionary stages in its existence.

Over the past few years, the focus was on topics such as localization, AIDP implementation, supply chain resilience, and transitioning to EVs. Nevertheless, a completely different problem has arisen recently, affecting all business processes in the automotive supply chain – integrating ESG factors, which include Environmental, Social, and Governance aspects. Sustainability is no longer an option but rather a necessity for any business process.

The significance of ESG has further increased in Pakistan owing to changing regulatory expectations. SECP’s (The Securities and Exchange Commission of Pakistan) emphasis on sustainability and ESG reporting is a clear indication of the new business paradigm in Pakistan. The companies will also be expected to establish sustainable goals for themselves, maintain a clear governance structure, and implement the ESG approach.

Moreover, the shift is creating immense opportunities for the automobiles and industry sector of Pakistan. By adopting ESG approach in an active manner, businesses will become globally competitive and efficient in their operations. They will gain a greater chance to bring in investments from foreign sources and will also have better business relations with their international partners. Sustainability-oriented industries are increasingly perceived as less risky and ready for the future, being able to withstand economic and environmental shocks. However, adoption of the ESG approach allows making efforts towards achieving sustainability at the operational level by optimizing costs. In particular, energy-efficient operations, effective waste management, sustainable inventory management, logistics, and purchasing processes will help eliminate inefficiencies.

According to industry insights and recent trends discussed in the media in connection with automotive and sustainability news, the concept of ESG has currently become a decisive determinant of sustainable development and competitive success of industrial firms in both international and domestic markets. The regulatory body for ESG practices in Pakistan, i.e., the SECP, has further strengthened this approach by means of an official ESG regulatory roadmap and sustainability disclosures.

In order to prove their compliance with ESG standards, enterprises have to show their tangible achievements in the field of environmental management and corporate governance instead of focusing solely on financial results.  In this regard, environmental considerations currently become the most obvious and pressing motive for implementing ESG principles in practice. Industries, especially the automobile industry, are expected to implement effective strategies aimed at lowering carbon dioxide emissions, enhancing energy.

The automobile sector is especially vulnerable to ESG pressures owing to its connection to emission levels, energy use, logistics operations, waste creation, and labor management processes. Historically, automobile businesses have placed great emphasis on manufacturing output levels and localization rates. The contemporary scenario, however, sees global firms measuring corporations in terms of their carbon-reduction efforts, sustainable procurement methods, workplace safety measures, energy conservation techniques, recycling procedures, and good governance principles. Sustainable reporting is just as critical as financial reporting.

The environment is now the leading and most apparent pillar for ESG implementation. It is now a challenge for automotive factories to minimize their carbon footprint, manage energy efficiency, waste management processes, and follow environmentally sustainable manufacturing processes. Across the globe, automotive businesses are adopting circular manufacturing methods, renewable energy usage, sustainable packaging, and low-emissions logistics. () The trend is taking root in Pakistan as well, particularly when considering that automotive manufacturing is growing in popularity and the volumes are being restored.

The third part of ESG known as the “Social” is equally important and related to training, workforces’ development, safety culture, diversity, and the well-being of employees. In the case of automotive production, sustainability is not only about meeting ecological objectives but also about developing a safe working environment, technical skills, equal employment opportunities, and personnel development. Training drivers, improving their skills, increasing their awareness, and educating them about technology have become integral parts of sustainable production. Firms lacking investment in human resources will find it difficult to sustain future compliance.

Governance, the third pillar of ESG, is rapidly becoming a key benchmark for investors, regulators, and international business partners. Today, governance encompasses issues such as transparency, ethical procurement, compliance, audit processes, risk management, and proper sustainability disclosures. It can easily be noticed that the latest actions by SECP clearly point towards the fact that Pakistani corporates have started moving into an age of measurable and transparent sustainability performance. Those companies that embrace good governance principles today will surely benefit tomorrow.

The adoption of ESG standards also has an impact on the company’s supply chain. Modern global car manufacturing companies are looking for suppliers who have the ability to prove their adherence to sustainability standards. This means that local suppliers, manufacturers of components, logistics firms, and storage facilities need to be able to meet the criteria of ESG in order to be competitive. Another key determinant behind the use of ESG principles lies in the rising tendency among both the investor community and the stock market to favor sustainable businesses.

International financial agencies and investors have begun to invest more and more money in those companies which perform well according to ESG criteria. The efforts of SECP to adopt ESG criteria for investment and sustainable finance regimes are indicative of this trend. The coming future in the automotive industry will not just depend on production capability or volume of sales. What will define the future is sustainable practices, accountability, and resilience in the long run. Businesses that have incorporated ESG into their operations now will benefit from better compliance with regulations, better efficiency, better reputation, and confidence from investors.

Businesses that do not take sustainability seriously now may survive but will ultimately face pressure due to various reasons. It can be said that the automotive industry in Pakistan currently finds itself at a crucial juncture where localization, digitalization, electrification, and sustainability go hand-in-hand. ESG cannot be talked about in the future anymore, as the current realities demand it.

Take way from this article:

The adoption of ESG and sustainability principles in the automotive industry is no longer a futuristic concept; it is currently a present-day need. The industry is moving towards a new age where the success of companies will not be evaluated on the basis of numbers produced, localized, and sold, but also on the extent to which companies responsibly address the environmental consequences, develop their human resources, establish efficient governance structures, and commit to sustainability.

The path that is being set out worldwide, and now also in Pakistan through SECP regulations, clearly shows that sustainability will emerge as one of the pillars of competitive advantage for industries. In contrast, companies that resist the need for such transformation might face regulatory compliance issues, logistical problems, reputational risks, and decreased availability of business opportunities on a global scale. Consequently, sustainability cannot simply be regarded as a burden; instead, it has to be seen as a chance to bring the entire automotive industry to a new level by making its processes up-to-date.

It is important to ensure that sustainability principles become a part of the entire operational strategy, including manufacturing facilities, logistics, warehouse management, and employee management as well as research and development. When all these factors are taken into account, sustainable practices can only be reached when corporate social responsibility is incorporated into business decisions on a daily basis. As mentioned before, significant transformations in the automotive industry have already happened as a result of localization, AIDP implementation, digital transformation, and the rise of EV technology.

However, the most important transformation to come might be the implementation of sustainability throughout every stage of business operation. The companies that recognize this challenge and make bold moves towards embracing such a transformation can be seen as leaders in the Pakistani automotive industry in the near future.

Exclusive written for Automark Magazine, June 2026
By @muhammad-rafique, Sr. General Manager Production and Maintenance
Foton JW Auto Park (Pvt.) Limited

The automotive industry is undergoing a rapid transformation, and at the center of this shift is Artificial Intelligence (AI). What was once a data-heavy, intuition-driven industry is now becoming smarter, faster, and more predictive. For today’s automotive leaders, AI is no longer optional, it is a strategic necessity for Business Intelligence.

From Gut Feeling to Data-Driven Decisions

Traditionally, decisions in automotive sales, inventory, and operations relied heavily on experience and market instincts. Today, AI enables leaders to make real-time, data-backed decisions by analyzing customer behavior, market trends, and operational performance instantly.

For example, AI-powered systems can forecast demand for specific vehicle models based o location, seasonality, and buying patterns helping businesses avoid overstocking or stock shortages.

Smarter Sales & Customer Insights

AI is revolutionizing how automotive companies understand their customers. By leveraging CRM data and predictive analytics, leaders can:

• Identify high-potential leads
• Personalize customer interactions
• Improve conversion rates

This means sales teams are no longer chasing every lead but focusing on the right customers at the right time.

Optimized Operations & Cost Efficiency

From supply chain management to workshop operations, AI is helping companies streamline processes and reduce costs. Predictive maintenance, for instance, allows service teams to anticipate vehicle issues before they occur and enhancing customer satisfaction while reducing downtime.

Faster, More Strategic Decision-Making

AI dashboards and BI- Business Intelligence tools provide leadership with real-time insights, enabling quicker and more confident decision making. Whether it’s pricing strategies, fleet management, or expansion planning, AI empowers leaders to act with precision with BI.

The Human + AI Advantage

AI does not replace leadership, it enhances it. The most successful automotive leaders are those who combine:

• Human experience and industry knowledge
• AI-driven insights and analytics

This combination creates a powerful competitive advantage.

Looking Ahead

As AI continues to evolve, its role in the automotive sector will only grow stronger. Leaders who embrace AI today will not only improve efficiency but also position their organizations for long-term success in an increasingly competitive market.

This exclusive article has been published in Automark’s June-2026 printed edition. Written by Zahid Anjum

#Automark

A New Industrial Experiment for Pakistan

Pakistan’s automotive industry is entering a new phase as the Federal Government approves a pilot project allowing the temporary import of used vehicles and auto parts for repair, refurbishment, and re-export.

The idea behind the initiative is simple but ambitious: vehicles and components will be imported under controlled conditions, refurbished to international standards, and then exported back to overseas markets instead of being released into local circulation. The government believes this approach can help generate industrial activity, improve technical capabilities, create employment opportunities, and strengthen export-oriented business within the automotive sector.

At first glance, the concept appears promising and strategically important for Pakistan’s industrial future. However, the real challenge may not be the policy itself, but the ability to implement it professionally, transparently, and in its true letter and spirit. Pakistan has previously introduced several industrial and export promotion schemes with positive intentions, yet many struggled due to weak monitoring systems, poor enforcement, policy misuse, and lack of accountability. Because of that history, industry stakeholders are approaching this new initiative with both interest and caution.

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Understanding the Proposed Model

Under the approved framework, imported vehicles and auto parts will not be permitted for local sale. Instead, they will undergo repair, refurbishment, inspection, quality testing, and controlled industrial processing before being re-exported to international markets.

The policy aims to support industrial growth, automotive engineering activity, technical skill development, and export enhancement while creating new employment opportunities across workshops, logistics, engineering services, and quality inspection operations.

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Learning from the Jebel Ali Model

The concept itself is not new internationally. A successful example already exists at Jebel Ali Free Zone, where vehicle refurbishment and re-export operations have developed into a major economic activity.

In Dubai, imported vehicles are repaired, restored, inspected, upgraded, and exported to multiple regions around the world. The success of this ecosystem is largely driven by strict customs monitoring, digitized import-export tracking systems, transparent documentation procedures, strong compliance standards, and effective logistics management. Every imported vehicle is carefully monitored from arrival until final export.

Pakistan, however, operates in a different environment where enforcement gaps and market leakages have historically weakened similar industrial initiatives. This is why many experts believe that execution will determine whether this policy becomes an industrial success story or another missed opportunity.

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Pakistan’s Past Experience Raises Concerns

One of the biggest concerns surrounding the initiative is Pakistan’s past experience with export-oriented schemes. In previous projects, imported materials intended for industrial processing and re-export reportedly entered the local market instead of being utilized according to policy objectives.

A notable example was the establishment of an export processing unit in Karachi, where raw materials were imported for manufacturing and export purposes. However, concerns were later raised that some imported materials became available in the domestic market rather than being fully processed for export.

Because of these past experiences, skepticism naturally exists within the automotive industry. Many stakeholders are questioning whether imported vehicles under this new policy will genuinely be refurbished and re-exported, or whether some may eventually find their way into the local market through unofficial channels.

These concerns are serious and cannot be ignored if the government wants to build confidence and credibility around the project.

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Spare Parts Availability — An Existing Challenge

Another major issue is the current shortage of imported spare parts in Pakistan. Even today, authorized dealerships and workshops face difficulties obtaining sufficient parts for existing locally assembled and imported vehicle models.

The market is already struggling with delayed imports, foreign exchange limitations, supply chain disruptions, limited inventory availability, increased prices of genuine parts, and long customer waiting periods. In many cases, customers are unable to receive timely repairs simply because required components are unavailable.

This situation raises an important question: if the industry is already unable to fulfill the current demand for spare parts efficiently, how will it manage the additional demand created by refurbishment and re-export operations?

Refurbishment work requires a continuous and reliable supply of mechanical components, electrical systems, body parts, suspension items, tires, paint materials, and other consumables. Without a separate and carefully managed supply chain mechanism, the new initiative could place additional pressure on an already strained automotive parts ecosystem.

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The Importance of Quality Audits

Another critical factor for success will be the implementation of strong quality audit and inspection systems. International refurbishment markets operate on strict quality standards because overseas buyers expect vehicles to meet high levels of reliability, functionality, safety, and appearance.

The audit helps companies ensure that vehicle quality, functionality, appearance, and overall manufacturing standards meet customer expectations and company requirements.

Professional refurbishment operations globally rely on detailed evaluations covering mechanical performance, safety compliance, cosmetic finishing, electrical functionality, paint quality, documentation traceability, and operational reliability. Without internationally recognized quality systems, Pakistan may struggle to establish credibility in export markets.

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Key Risks That Must Be Controlled

For this project to succeed, the government will need to introduce extremely strong monitoring and compliance mechanisms.

1. Complete Digital Tracking

Every imported vehicle and component should be digitally traceable from arrival to export.

2. Strict Customs Monitoring

Authorities must ensure that imported vehicles cannot be registered or sold locally.

3. Dedicated Bonded Facilities

Refurbishment activities should only be allowed within approved bonded zones under continuous monitoring.

4. Independent Audits

Third-party operational and inventory audits should be mandatory.

5. Spare Parts Supply Planning

A separate import and allocation mechanism may be required to avoid disrupting the existing spare parts market.

6. Heavy Penalties for Violations

Any leakage into the local market must result in strict legal and financial consequences.

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Opportunity Still Exists — If Execution Improves

Despite these concerns, the opportunity still exists. If managed professionally, Pakistan could gradually develop expertise in automotive refurbishment, engineering services, inspection systems, logistics operations, and export-oriented industrial activity.

The policy has the potential to create employment, support industrial growth, and strengthen Pakistan’s position within regional automotive trade networks.

However, success will depend entirely on governance, transparency, operational discipline, and the government’s ability to enforce the policy without compromise.

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Key Takeaway:

Pakistan’s refurbishment and re-export policy presents both opportunity and risk.

The concept itself is modern, globally recognized, and economically promising. International examples such as Jebel Ali clearly demonstrate that automotive refurbishment can become a successful industrial and export sector.

However, Pakistan’s own history of weak implementation, regulatory loopholes, and local market leakages makes industry concerns understandable.

The biggest challenge is not introducing the policy — it is ensuring that the scheme is implemented honestly, transparently, and with uncompromising regulatory discipline.

If the government can establish strict controls, strong audits, reliable tracking systems, and proper spare parts planning, this initiative could become a meaningful step toward industrial growth and export-oriented automotive development in Pakistan.Bottom of Form

This exclusive article has been published in Automark’s June-2026 printed edition. Written by @asif-mehmood

#Automark

Dear Readers, Pakistan’s upcoming federal budget is expected to bring major changes to the automobile sector, especially for Electric Vehicles (EVs) and Plug-in Hybrid Electric Vehicles (PHEVs). Over the past few years, car prices in Pakistan have increased sharply due to high taxes, import duties, currency depreciation, and rising production costs. At the same time, fuel prices have remained unpredictable, putting pressure on consumers and businesses alike.

To address these challenges, the government is now considering a revised auto policy that focuses on reducing duties, restructuring tariffs, and promoting cleaner transport technologies. The main focus of these expected reforms is the encouragement of EVs and PHEVs through tax relief and incentives.

The proposed measures are not only about making cars cheaper. They are also linked to broader economic and environmental goals. Pakistan spends billions of dollars every year on importing fuel. Increasing the use of electric and hybrid vehicles can reduce fuel imports, lower pollution, improve energy efficiency, and modernize the country’s automobile industry.

Understanding EVs and PHEVs

Before discussing the expected budget measures, it is important to understand what EVs and PHEVs actually are.

What is an EV?

An Electric Vehicle (EV) is a vehicle that runs fully on electricity instead of petrol or diesel. It uses rechargeable batteries and an electric motor for movement. EVs must be charged through an electricity source, similar to charging a mobile phone.

Popular global EV brands include Tesla, BYD, and Nissan Leaf, while Pakistan has also started seeing local interest in electric cars and bikes.

Key Benefits of EVs

• No petrol or diesel required
• Lower running costs
• Reduced air pollution
• Quieter engines
• Fewer mechanical maintenance issues

However, EVs also face some challenges in Pakistan, such as limited charging stations, long charging times, and concerns about electricity shortages.

What is a PHEV?

A Plug-in Hybrid Electric Vehicle (PHEV) combines both an electric motor and a petrol engine. It can run on electricity for shorter distances and automatically switch to petrol when needed.

In simple words, a PHEV gives drivers the benefits of an electric vehicle without completely depending on charging infrastructure.

This is why many experts believe PHEVs may become more practical for Pakistan in the short term.

Why PHEVs Are Important for Pakistan

Pakistan still lacks a nationwide charging network. Many consumers worry about “range anxiety,” meaning fear that the battery may run out during travel.

PHEVs help solve this issue because:

• They can run on fuel when electricity is unavailable
• They are suitable for long-distance travel
• They reduce fuel consumption compared to traditional cars
• They require fewer charging stations than fully electric cars

Because of these advantages, the government now appears to be expanding its focus from only EVs toward broader “New Energy Vehicles” (NEVs), which include EVs, PHEVs, and other advanced technologies.

Expected Changes in the Upcoming Budget

The government is reportedly preparing major tariff and tax reforms under the upcoming Auto Policy 2026–31. The overall goal is to gradually reduce the protectionist structure of Pakistan’s auto market and encourage cleaner, more competitive technologies.

1. Reduction in Customs Duties

One of the biggest expected changes is a reduction in customs duties on EV and PHEV imports, components, and parts.

Reports suggest:

• Additional Customs Duties (ACD) may be phased out completely by FY2029
• Regulatory Duties (RD) could be reduced significantly by FY2030
• Import tariffs on vehicle components may gradually decline over the next five years

This could make imported EVs and PHEVs more affordable for consumers and assemblers.

2. Lower Sales Tax for PHEVs and EVs

The draft policy reportedly proposes a major reduction in sales tax for plug-in vehicles.

According to policy discussions:

• PHEVs and REEVs may receive a 1% sales tax
• Traditional hybrids may lose some tax benefits
• Fully electric vehicles may continue receiving maximum incentives

This is a major shift because the government wants to support vehicles that can actually run on electricity instead of only improving fuel efficiency.

3. Incentives for Local Manufacturing

The government also wants to encourage local production instead of depending completely on imports.

Possible measures include:

• Reduced duties on EV parts and components
• Lower tariffs for local assembly plants
• Incentives linked with localization targets
• Gradual transition toward domestic manufacturing

The idea is to create jobs, develop technical skills, and strengthen Pakistan’s manufacturing sector.

4. Relief on Toll Taxes

Recent reports suggest the government may also offer toll tax exemptions for EVs and PHEVs on motorways and highways.

This step may seem small, but it carries symbolic importance. It shows that the government wants to reward environmentally friendly vehicles and encourage more buyers to shift toward cleaner technology.

Why the Government Thinks These Steps Are Important

The proposed reforms are not happening in isolation. Pakistan is facing several economic and environmental pressures that make such measures increasingly necessary.

Reducing Fuel Imports

Pakistan spends a huge amount of foreign exchange on importing petroleum products. Rising oil prices increase inflation and put pressure on the economy.

If more consumers switch to EVs and PHEVs:

• Fuel imports can decline
• Pressure on foreign reserves may reduce
• Consumers can save money on fuel costs

This is one of the strongest economic reasons behind the government’s push toward electric mobility.

Controlling Pollution

Major cities like Lahore and Karachi regularly face severe air pollution and smog problems. Traditional petrol and diesel vehicles contribute heavily to emissions.

EVs and PHEVs produce far fewer emissions compared to conventional vehicles. Encouraging their use could help improve urban air quality over time.

Supporting Global Climate Goals

Countries around the world are moving toward cleaner transportation systems. Governments are offering subsidies, tax reductions, and incentives for electric mobility.

Pakistan also wants to align itself with global environmental commitments and modern automotive trends.

Increasing Competition in the Auto Sector

Pakistan’s automobile market has long been criticized for limited competition and high prices. The new policy aims to gradually reduce protection barriers and increase consumer choice.

Lower tariffs may:

• Increase vehicle options
• Improve product quality
• Encourage foreign investment
• Put pressure on local assemblers to innovate

Challenges That Still Exist

Although the proposed reforms sound promising, several challenges remain.

Charging Infrastructure

Pakistan still lacks sufficient EV charging stations. Without proper infrastructure, consumers may hesitate to purchase fully electric vehicles.

Electricity Supply Issues

Frequent power shortages and load shedding create concerns about depending fully on electric transportation.

High Initial Prices

Even with tax relief, EVs and PHEVs remain expensive for average Pakistani buyers. Financing options and affordability will remain key concerns.

Consumer Awareness

Many consumers still do not fully understand the difference between hybrids, PHEVs, and EVs. Better public awareness campaigns will be needed.

Why PHEVs May Become the “Middle Ground”

Many analysts believe Pakistan may first experience large-scale adoption of PHEVs rather than fully electric vehicles.

This is because PHEVs offer:

• Fuel savings
• Reduced emissions
• Flexibility for long travel
• Less dependence on charging infrastructure

For a country still developing its EV ecosystem, PHEVs may act as a practical transition technology.

Impact on Consumers

If the proposed budget measures are approved, consumers could see:

• Lower prices for EVs and PHEVs
• Reduced taxes on imported components
• Better financing opportunities
• Increased vehicle choices
• Lower fuel expenses over time

However, the final impact will depend on:

• Currency exchange rates
• Implementation of policy reforms
• Availability of charging infrastructure
• Response from local manufacturers

Conclusion

Pakistan’s upcoming budget could mark a major turning point for the automobile sector. The expected reduction in duties, taxes, and tariffs for EVs and PHEVs reflects a broader shift toward cleaner, more sustainable transportation.

The government appears to recognize that the future of mobility is changing globally, and Pakistan must adapt accordingly. By encouraging EVs and PHEVs, policymakers hope to reduce fuel imports, improve environmental conditions, attract investment, and modernize the local auto industry.

While challenges such as infrastructure and affordability still exist, the upcoming reforms could lay the foundation for a new automotive era in Pakistan. For consumers, businesses, and investors alike, the next budget may become one of the most important policy shifts the sector has seen in years.

This exclusive article has been published in Automark’s June-2026 printed edition. Written by @Aqeel Bashir

#Automark

@CheryMasterPakistan continues to strengthen its position in Pakistan as Chery rapidly emerges among the world’s leading automotive brands through its growing focus on quality, safety, technology and reliability. As China’s No.1 vehicle exporter for over 23 consecutive years, with presence across 130+ countries and over 19 million users worldwide, Chery continues to set new global benchmarks in automotive excellence.

Ranked as the No.1 Chinese domestic automotive brand in the J.D. Power China Initial Quality Study (IQS) for three consecutive years from 2023 to 2025, Chery further strengthened its position in 2026 as the industry’s only “Five-time Champion” across all major J.D. Power studies. The Tiggo 7, Tiggo 8 and Tiggo 9 also secured top positions across segments, alongside one of the strongest five-star safety certification records among Chinese automotive brands globally.

In Pakistan, this global momentum is translating into strong market response through the country’s largest locally assembled CKD plug-in hybrid SUV portfolio, backed by Master Group’s proven manufacturing strength and deep-rooted automotive ecosystem.

Grow Automotive – Grow Pakistan

Learn from the Past – Earning from the Present – Growing from the Future

DEAR READERS, Summary of the Last Article

Range Extended Electric Vehicles (REEV), are a specialized type of electric car that bridges the gap between battery electric vehicles (BEVs) and plug-in hybrids (PHEVs). They have a larger battery than traditional hybrids, allowing them to drive solely on electricity, but they include a gasoline engine used as a generator to recharge, not to drive the wheels. REEV car as an Electric Vehicle and took benefits of EV while week infrastructure of Pakistan’s country sides.

REEVs are gaining traction in Pakistan to combat range anxiety, with Deepal S05 leading as the first locally assembled REEV SUV (launched late 2025/early 2026). Other models include the Forthing Friday REEV and Nora EV, with prices ranging from PKR 70 Lakh to 1 Crore+.

Now Read On….

For the past several columns, we have continued to write in detail about electric vehicles.  Today we will write in detail about PHEV and in the next we will write about Pure Electric Vehicle.

What is PHEV

A Plug-in Hybrid Electric Vehicle (PHEV) is a car that combines a gasoline engine with an electric motor and a larger battery, which can be charged by plugging into an external power source. They offer electric-only driving for short trips and automatic switching to efficient hybrid mode for long distances. 

Features of PHEV

• Dual Power Sources: Uses both electricity and gasoline/diesel.
• Plug-in Capability: Can be charged at home or public charging stations, unlike traditional hybrids.
• Electric-Only Range: Offers, on average, roughly 50-100 kilometers (around 30-60 miles) of pure electric driving.
• Flexibility: When the battery drains, the car continues running on the gas engine, eliminating range anxiety. 

Benefits of PHEV

• Fuel Savings: Increased fuel efficiency compared to conventional ICE vehicles.
• Lower Emissions: Reduced carbon footprint, with zero emissions for short, electric-only journeys.
• Reduced Charging Wait Times: You can fuel up with gas quickly, avoiding long charging stops on long trips. 

Difference in PHEV & HEV

The main difference between a PHEV (Plug-in Hybrid Electric Vehicle) and an HEV (Hybrid Electric Vehicle) is that PHEVs have larger batteries that must be charged externally and offer significant electric-only driving ranges (approx. 50–100 km), while HEVs self-charge via braking and the engine, offering better fuel economy but very limited electric-only driving. 

• Charging: PHEVs plug into an outlet (grid) to charge. HEVs cannot be plugged in.
• Electric Range: PHEVs provide extended, daily electric-only driving. HEVs only use electric power for short bursts, parking, or low speeds.
• Battery Size: PHEVs have larger, heavier batteries compared to the smaller batteries in HEVs.
• Driving Experience: When the battery is drained, a PHEV operates like a traditional hybrid, whereas an HEV relies on the engine immediately to aid the electric motor. 

When to Choose Which

• Choose a PHEV if you have a short daily commute, can charge at home, and want to avoid using gasoline for daily driving.
• Choose an HEV if you cannot charge at home, drive long distances regularly, or want a lower upfront purchase price. 

Difference in PHEV & BEV

BEVs (Battery Electric Vehicles) run 100% on electricity with no gas engine, zero emissions, and long charging times. PHEVs (Plug-in Hybrid Electric Vehicles) combine a smaller battery (50–60 Km range) with a gasoline engine, allowing them to run on electricity for short trips and gas for long trips, offering better flexibility. 

• Powertrain: BEVs have only an electric motor and battery. PHEVs have both an electric motor and an Internal Combustion Engine (ICE).
• Range & Fuel: BEVs rely entirely on charging and have no gas tank. PHEVs use electricity for short commutes and gasoline for longer trips, removing “range anxiety”.
• Charging: Both can plug in, but BEVs typically require higher-voltage L2/DC fast charging for convenience, while PHEVs can charge quickly on a standard home outlet due to smaller batteries.
• Emissions & Maintenance: BEVs have zero tailpipe emissions and no oil changes. PHEVs have low emissions and require regular engine maintenance (e.g., oil changes). 

When to Choose Which

• Choose a BEV if you have access to home charging, mostly drive short-to-medium distances, and want lower long-term maintenance costs.
• Choose a PHEV if you want to drive electric for daily commutes but take frequent, long trips without waiting for charges.

PHEV in Pakistan

Plug-in Hybrid Electric Vehicles (PHEVs) are currently gaining significant traction in Pakistan, positioning themselves as a vital “bridge technology” between traditional petrol cars and fully electric vehicles (BEVs). Due to limited public charging infrastructure, consistent energy load-shedding, and high fuel costs, consumers are favoring PHEVs, with sales experiencing a reported 340% increase between 2025 and early 2026

Import to Localization

As of early 2026, the PHEV market in Pakistan is expanding rapidly, transitioning from import-only to locally assembled (CKD) units to combat high fuel prices. Key players include MG, Haval, and Chery, offering premium, high-torque SUVs with roughly 50–90 km of electric range and superior combined range.

• Local Assembly (CKD): Brands are shifting to local assembly for models like the Haval H6 and GWM Tank 500 to evade high import duties.
• Infrastructure Growth: The government aims to have 3,000 charging stations by 2030, reducing “range anxiety”.
• Future Outlook: Fiercer competition is expected in 2026 with more models from Chery (Tiggo 9) and GWM (Tank 500) expected. 

PHEV Models in Pakistan (2025-2026)

• MG HS PHEV: Positioned as a market pioneer and popular, relatively accessible choice, available around PKR 9.899 million (as of Apr 2026).
• Haval H6 PHEV: Locally assembled by Sazgar, known for high torque (360 hp / 760 Nm) and AWD capabilities.
• Jaecoo J7 PHEV: A major contender, offering a 90 km electric range and a 1200+ km combined range.
• Chery Tiggo 8 PHEV: Positioned as Pakistan’s only 7-seater plug-in hybrid SUV.
• BYD Shark 6 PHEV: Introduced as Pakistan’s first hybrid pickup truck.
• Upcoming Pickups: Ghandhara plans to introduce the JAC T9 PHEV, challenging BYD’s dominance in the hybrid pickup segment.
• Tax Structure: As of March 2026, hybrid vehicles (up to 1800cc) enjoy a lower 8.5% GST, locked until June 2026.

Q & A Before Buying PHEV

Buying a Plug-in Hybrid Electric Vehicle (PHEV) requires understanding how your daily driving habits match the technology’s capabilities. A PHEV offers the best of both worlds—electric power for daily commuting and a gasoline engine for long trips—but it requires regular charging to be cost-effective. 

1. Driving Habits & Lifestyle

• Is my daily commute within the electric-only range? Most 2025 PHEVs have an electric range of 30–70 km (roughly 20–45 miles). If your daily driving falls within this range, you can complete most trips without using gasoline.
• Do I have reliable access to charging? To maximize efficiency, you need to plug in daily at home or work. Without regular charging, you are driving a heavy hybrid, which can be less fuel-efficient than a regular hybrid.
• Do I take frequent long road trips? PHEVs eliminate “range anxiety” because you can use gasoline for longer journeys, making them ideal for individuals who cannot rely solely on a battery-electric vehicle (BEV). 

2. Charging & Infrastructure

• How long does a PHEV take to charge? While they can plug into a standard 120V (Level 1) household outlet, it can take 12+ hours. A 240V (Level 2) charger is recommended, which can fully charge many PHEVs in 2–4 hours.
• Does a PHEV need public DC fast charging? Most PHEVs cannot use DC fast chargers (Level 3). They are designed for slower, daily charging, which is cheaper and healthier for the battery.
• Can I install a charger at home? While not strictly required, a Level 2 charger enhances the experience. Costs for installation range from $500 to over $1,200, depending on home electrical upgrades. 

3. Costs & Incentives

• Are PHEVs more expensive than traditional cars? Yes, PHEVs generally have a higher upfront cost due to the dual powertrain (battery + engine).
• What incentives are available? Check for federal, state, or local tax credits or rebates for purchasing a PHEV, which can help offset the higher purchase price.
• Are there insurance perks? Some insurers offer discounts for driving electric vehicles (including PHEVs), recognizing their efficiency and technology. 

4. Maintenance & Reliability

• How does maintenance differ? PHEVs typically need less maintenance than traditional cars (e.g., less brake wear due to regenerative braking). However, they still require engine maintenance (oil changes, etc.), although often less frequently.
• How long does the battery last? Most manufacturers offer 8-year/100,000-mile warranties on high-voltage batteries, giving significant peace of mind. 

5. Potential Drawbacks

• Reduced Cargo Space: The battery pack can occupy space, reducing trunk or cabin space in some models.
• Winter Performance: Cold weather can reduce the electric-only range significantly.
• Complex Technology: With both a gasoline engine and electric motor, there are more components that could potentially need repair over the long term. 

Consider When Buy a PHEV

• Daily Drive: Its more economical whileshort daily commute, urban drive (<50km).
• Charging:    You can plug in at home/work, not from charging stations.
• Budget:        You can afford a higher upfront cost for lower running costs.
• Climate:      You live in a very cold climate and fear losing EV range.

Why PHEV are Preferred in Pakistan

Plug-in Hybrid Electric Vehicles (PHEVs) are preferred in Pakistan because they offer the best of both worlds: high fuel efficiency for city commuting (often via home solar power) and the reliability of a gasoline engine for long-distance travel, effectively eliminating range anxiety. They are seen as a practical, immediate alternative to full EVs, bypassing the need for a mature, widespread charging infrastructure. 

Reasons for PHEV Popularity in Pakistan

1. No Range Anxiety: REEVs provide the benefit of fully electric driving for urban daily commutes (80–100 km) while retaining a petrol engine for backup, which removes the fear of being stranded without a charger.
2. Significant Fuel Savings & Cost Efficiency: With volatile petrol prices, PHEVs allow for lower running costs, enabling daily city driving primarily on electricity.

3. No Range Anxiety: Unlike full Electric Vehicles (EVs), PHEVs can switch to petrol, making them suitable for Pakistan’s long-distance travel needs.
4. Infrastructure Flexibility: Due to limited fast-charging infrastructure and power grid constraints, PHEVs can be charged at home via standard sockets.
5. Lower Initial Cost vs. Premium EVs: They offer modern technology at a price point often more competitive than long-range, high-end electric vehicles.
6. Rising Environmental Concern & Modern Technology: Increased awareness regarding environmental impact drives adoption, while consumers benefit from advanced features.

PHEVs Serve As

1. A transitional step toward electrification,
2. Offering a “right now” solution to high fuel costs and limited charging infrastructure,
3. Particularly urban, middle-class drivers. 

World’s Status and Trend of PHEV

The global Plug-in Hybrid Electric Vehicle (PHEV) market is experiencing rapid expansion, valued at roughly USD 110 billion in 2024 and projected to grow significantly due to tightening emission regulations, improved battery technology (average 70–80 km range), and strong demand in China, which leads with over 70% of global market share. 

Status and Key Trends:

• Market Growth & Leadership: While PHEV growth slowed slightly to 11.1% in 2025 compared to 2024, China remains the dominant market, followed by Europe and the US.
• Extended Driving Range: PHEVs are becoming more efficient, with average electric-only driving range rising from 50 km in 2021 to over 70–80 km by 2024.
• High-Performance Focus: Manufacturers are increasingly launching performance-oriented PHEVs (e.g., BMW XM, Mercedes-AMG GT 63 S E Performance), with over 75 such variants introduced between 2022 and 2024.
• Fleet Electrification: Corporate and commercial adoption is rising, with over 15,000 light commercial PHEVs added in North America and Europe in 2023.
• Technological Shift: Next-generation models are focusing on better thermal-efficient engines combined with high-density batteries to extend range and improve sustainability.

Future Outlook

• Regulatory Focus: Although considered a bridge technology, tighter emissions standards (e.g., in Europe) are forcing real-world emission improvements, though real-world emissions may still be 31% higher than WLTP (Worldwide Harmonized Light Vehicles Test Procedure) test averages by 2030.
• Long-Term Relevance: Despite growth, some, like Polestar, argue that the improving capabilities of battery electric vehicles (BEVs) may make PHEVs less relevant in the long term. 

Key Players and Markets:

• China: Leads the global PHEV technology ecosystem, driving both sales and manufacturing capacity.
• Germany & UK: Key European markets showing strong growth in PHEV adoption, with the UK witnessing over 34% growth in certain periods.
• Industry Dynamics: Companies like BYD are dominating the market with advanced, cost-effective hybrid technology.

Next article will continue to EV, full electric vehicle in-detail and search the answer that which car is ultimately better than others. Stay connect with Automark and say with us “Grow Automotive than Grow Pakistan”.

This exclusive article has been published in Automark International Magazine’s May-2026 printed edition. Written by Mumtaz Hussain

Introduction: A New Chapter for Geely Automobile

Dear Readers in the fast-changing world of automobiles, few companies have moved as quickly and boldly as Geely Automobile. Over the past decade, Geely has transformed itself from a domestic Chinese brand into a serious global competitor. Its focus on innovation, electrification, and efficiency has started to pay off in a big way.

One of its most talked-about recent achievements is an ultra-efficient fuel consumption figure of 2.2 liters per 100 kilometers, reportedly gaining recognition in the Guinness World Records. At the same time, Geely’s electric vehicles—especially the Geely EX2 and Geely EX5—are making strong waves in global markets.

This article explores what this achievement means, how it impacts Geely’s brand image, and how the market is responding to its latest EV models.

The 2.2L/100km Milestone: Why It Matters

Fuel efficiency has always been a key battleground in the automotive industry. A figure of 2.2L/100km is extremely impressive, especially for a production vehicle or hybrid system.

To understand it simply:

• Lower fuel consumption = less money spent on fuel
• Lower emissions = better for the environment
• Higher efficiency = stronger engineering capability

By achieving this milestone and getting recognized by Guinness World Records, Geely has sent a clear message: it can compete with the best in the world in terms of efficiency.

This is not just a technical win—it’s a branding victory.

Technology Behind the Achievement

While detailed technical data may vary depending on the model and testing conditions, such efficiency is usually achieved through:

• Advanced hybrid systems
• Lightweight vehicle design
• Aerodynamic improvements
• Smart energy management software

Geely has been investing heavily in hybrid and electric platforms, including its Galaxy and SEA (Sustainable Experience Architecture) platforms. These technologies allow the company to optimize energy use in ways that were not possible a decade ago.

This record is likely the result of years of research, development, and global collaboration.

Impact on Geely’s Global Image

Recognition from Guinness World Records carries global credibility. It is not just marketing—it is third-party validation.

For Geely, this achievement helps in three major ways:

1. Trust Building
Consumers outside China are often cautious about new brands. A world record builds trust quickly.

2. Competitive Positioning
Geely now stands alongside major global players in efficiency and innovation.

3. EV Transition Support
Even though the record relates to fuel efficiency, it supports Geely’s larger shift toward electric mobility by showing strong engineering capability.

Rise of Geely’s Electric Vehicles

While the efficiency record grabs headlines, Geely’s real growth engine lies in electric vehicles.

Two key models leading this charge are:

• Geely EX2
• Geely EX5

These vehicles are designed for different segments but share a common goal: making EVs more accessible and practical.

Geely EX2: Affordable EV for the Mass Market

The Geely EX2 is a compact electric car aimed at urban users.

Key highlights:

• Compact size for city driving
• Affordable pricing strategy
• Practical battery range for daily use
• Simple and user-friendly design

What makes the EX2 special is its mass appeal. In fact, it has been linked to one of the best-selling car platforms in China, showing its strong domestic success.

Market Response to EX2

The response to the EX2 has been very positive, especially in emerging markets:

• Strong demand in countries like Brazil, Mexico, and Southeast Asia
• Positioned as an entry-level EV alternative to brands like BYD
• Attracts first-time EV buyers

The EX2 is not trying to be luxurious—it is trying to be accessible, and that strategy is working.

Geely EX5: The Global SUV Contender

The Geely EX5 represents Geely’s ambition to compete in the global EV SUV segment.

Key features include:

• Larger battery options and longer driving range
• Advanced safety and driver-assistance systems
• Modern design and premium feel
• Competitive pricing

The EX5 has already achieved impressive production milestones. Geely produced over 100,000 units in less than six months after launch in China.

Market Response to EX5

The EX5 has received strong global attention:

• Rapid expansion into Europe, Australia, and Southeast Asia
• Competes with models like Tesla Model Y and BYD Atto 3
• Positive response due to value-for-money positioning

In some markets, Geely even adjusted pricing to stay competitive, showing flexibility and aggressive strategy.

Why Consumers Are Responding Positively

There are several reasons behind the growing popularity of Geely’s EV lineup:

1. Price Advantage
Geely offers competitive pricing compared to Western brands.

2. Technology Integration
Modern infotainment, safety features, and battery tech make their cars attractive.

3. Global Expansion Strategy
Geely is not limiting itself to China—it is actively entering new markets.

4. EV Demand Growth
Global EV adoption is rising rapidly, creating opportunities for brands like Geely.

Challenges Geely Still Faces

Despite its success, Geely still has hurdles to overcome:

• Brand perception in Western markets
• Competition from established players like Tesla and Toyota
• Infrastructure challenges in emerging EV markets
• Maintaining quality across global production

However, achievements like the 2.2L/100km record help address some of these concerns by showcasing technical capability.

Strategic Position: Hybrid + EV Approach

One interesting aspect of Geely’s strategy is its balanced approach:

• Improving fuel efficiency (as seen in the record)
• Expanding fully electric vehicles (EX2, EX5)

This dual strategy allows Geely to:

• Serve markets where EV infrastructure is still developing
• Transition smoothly into a fully electric future

It’s a practical approach compared to companies that are going all-in on EVs too quickly.

The Bigger Picture: What This Means for the Industry

Geely’s achievements reflect larger trends in the automotive world:

• Efficiency is still important, even in the EV era
• Affordable EVs are key to mass adoption
• Chinese automakers are becoming global leaders

The success of the EX2 and EX5 shows that innovation is no longer limited to traditional Western or Japanese brands.

Conclusion: A Strong Signal for the Future

Geely’s recognition by Guinness World Records for achieving 2.2L/100km is more than just a number—it’s a symbol of progress.

At the same time, the strong market response to the Geely EX2 and Geely EX5 proves that consumers are ready to embrace Geely’s vision.

The company is no longer just catching up—it is starting to lead in certain areas.

If Geely continues on this path, combining efficiency, affordability, and innovation, it could become one of the most influential automotive brands in the world.

Final Thought:
Geely’s journey shows that the future of mobility is not just electric—it is efficient, accessible, and global

This exclusive article has been published in Automark International Magazine’s May-2026 printed edition. Written by @aqeel bashir