Exploring the Revolutionary Great Wall Motor ORA 3 EV: A Paradigm Shift in Electric Mobility


Dear Readers Sazgar Engineeringintroduced the ORA 3 EV after successful launch of GWM HavalSUV range in Pakistan contributing in the growing electric vehicle’s market. Haval and ORAboth arepart of Great Wall Motors (GWM).

According to Great Wall Motors, ORA stands for’open, reliable and alternative’, while also paying homage to Leonhard Euler, a notable mathematician.

ORA brand logo is derived from the exclamation mark, meaning to salute and greet to salute Mr. Euler, to greet users and the world. ORA hopes to bring surprise to people and represents GWM’s determination to create amazing products for users at the same time. ORA is positioned as a new generation of electric car.

In the ever-evolving landscape of automotive innovation, the emergence of electric vehicles (EVs) has sparked a revolution, reshaping the way we perceive transportation and environmental sustainability. Among the vanguard of this revolution stands the Great Wall Motor ORA 3 EV, a marvel of engineering and eco-conscious design that epitomizes the future of electric mobility. In this discourse, we delve into the intricacies of the ORA 3 EV, unraveling its technological prowess, environmental impact, and its potential to redefine the automotive industry.

Unveiling the Vision:

Great Wall Motor, a prominent name in the automotive domain, set out to redefine the EV segment with the ORA brand, embodying innovation, sustainability, and consumer-centric design. The ORA 3 EV, an integral part of this vision, represents a culmination of advanced technology, ergonomic design, and environmental consciousness.

Technological Marvel:

At the heart of the ORA 3 EV lies a sophisticated electric powertrain engineered for optimal performance and efficiency. Powered by state-of-the-art lithium-ion batteries, the ORA 3 boasts an impressive range, enabling drivers to embark on extended journeys with confidence. Its electric motor delivers robust acceleration, seamlessly blending power and agility for an exhilarating driving experience.

Moreover, the ORA 3 EV incorporates cutting-edge connectivity features, including an intuitive infotainment system and remote vehicle management capabilities. Drivers can monitor battery status, schedule charging sessions, and even pre-condition the cabin temperature, all from the convenience of their smartphone.

Design Elegance:

Beyond its technological prowess, the ORA 3 EV captivates with its sleek and modern design language. Boasting a streamlined silhouette and aerodynamic contours, it exudes a sense of dynamism while optimizing efficiency. The interior offers a sanctuary of comfort and sophistication, with premium materials and ergonomic seating ensuring an unparalleled driving experience.

Furthermore, the ORA 3 EV prioritizes sustainability in its design ethos, incorporating eco-friendly materials and manufacturing processes. From recycled plastics to renewable textiles, every aspect of the vehicle underscores Great Wall Motor’s commitment to environmental stewardship.

Environmental Impact:

Central to the allure of electric vehicles is their potential to mitigate the environmental impact of traditional combustion engine vehicles. The ORA 3 EV stands as a testament to this ethos, emitting zero tailpipe emissions and significantly reducing carbon footprint throughout its lifecycle.

By transitioning to electric mobility, drivers can contribute to cleaner air quality and mitigate the adverse effects of climate change. Moreover, the ORA 3 EV’s energy-efficient design minimizes resource consumption and waste generation, further enhancing its eco-credentials.

Market Disruption:

As the automotive industry undergoes a paradigm shift towards electrification, the ORA 3 EV emerges as a disruptive force, challenging conventional norms and redefining consumer expectations. With its competitive pricing, advanced features, and uncompromising commitment to sustainability, it poses a formidable threat to established incumbents in the market.

Moreover, the ORA brand’s emphasis on customer-centricity and personalized experiences resonates strongly with modern consumers, driving adoption and brand loyalty. As electric vehicles continue to gain traction, the ORA 3 EV positions Great Wall Motor as a frontrunner in the race towards a sustainable automotive future.

Future Prospects:

Looking ahead, the ORA 3 EV signifies not just a milestone in automotive evolution but a harbinger of things to come. As technology advances and infrastructure improves, electric vehicles are poised to dominate the market, offering a compelling alternative to traditional combustion engine vehicles.

Furthermore, the ORA brand’s relentless pursuit of innovation ensures that future iterations of the ORA 3 EV will continue to push the boundaries of electric mobility, incorporating emerging technologies and addressing evolving consumer needs.

In conclusion, the Great Wall Motor ORA 3 EV stands as a beacon of progress in the realm of electric mobility, embodying the fusion of cutting-edge technology, environmental consciousness, and consumer-centric design. As society gravitates towards sustainable solutions, the ORA 3 EV paves the way for a greener, cleaner future on the roads.

The ORA 3 EV has around 48 kWh Lithium battery with a driving range of up to 400 km per charge in ideal conditions. The electric motor is a permanent magnet synchronous good for 105kW (140hp) & 219 Nm rotating power from front wheels. The ORA 3 EV has a top speed of 160 km per hour.

Retro-styled hatchback features LED adjustment headlamps with DRLs, electrically adjustable & retractable side view mirrors with integrated turn signals, rear fog lamp, 18-inch alloy wheels. Inside the dual-tone interior gets a multi-functions such as leather steering wheel, 6-way electrically adjustable driver seat, 4-way adjustable front passenger seat, 60:40-split rear seats, wireless charging, 10.25-inch instrumental cluster, 10.25-inch color touchscreen multimedia unit screen, automatic AC, keyless entry system, and panoramic roof.

Safety is ensured with 6 airbags, ABS with EBD, TCS & ESC, Adaptive Cruise Control & Intelligent Cruise Assist, Auto Hold & Hill Assist Control, front & reversing radar, automatic integrated parking system, Lane Departure Warning with Lane Hold & Lane Centering Assist, Front & Rear Collision Warning, Auto Emergency Braking, and Auto Collision Unlock. Keep in mind this car boasts a 5-star Euro NCAPEuro NCAP 2022 - 5 Stars crash test score.

Sazgar has provisionally priced the ORA 3 EV in Pakistan at PKR 89.99 lac. The vehicle is currently being offered as a CBU imported unit, bookings (against partial payment) with deliveries expected to be made within 3/4 months, according to the company terms & conditions. ORA 3 Good Cat EV has witnessed tremendous success in the markets it has been launched.

The GWM ORA height measured from the ground to the top of the car is 1603 mm, the width is 1825 mm and the length is 4235 mm.

ORA Funky Cat interior dashboard
ORA Funky Cat interior rear seats

The GWM ORA 3 has a decent driving position that offers a good range of adjustment in the seat and steering wheel to help you get comfortable. What’s more, the driving position lines you up with the pedals and steering wheel better than its competition.

Visibility out of the front of the car is good, with the pillars never intruding into your view out at junctions. The same can be said for the view over your shoulder, but not out of the back window, which is rather small. Even so, parking won’t be an issue thanks to the standard fit rear parking sensors and 360-degree camera. 

Following GWM Sazgar Engineering ORA 3 EV embodies a commitment to exceptional after-sales service. With a customer-centric philosophy, they prioritize reliability, efficiency, and convenience. Offering comprehensive support, from maintenance to repairs, they ensure a seamless ownership experience. By fostering trust and satisfaction, ORA 3 EV owners would enjoy peace of mind on every journey.

This exclusive article has been published in Automark Magazine’s March-2024 printed edition.