New Volkswagen (the logo’s name) is designed to make the brand younger, more digital and modern. The company has developed it for over 3 years. It is part of changes followed after the Dieselgate.
The first to carry the new logo will be the 8th-generation Volkswagen Golf which enters the market in early next year.
At the same time, the rebranding coincides with the launch of the first production car that underpins the company’s full-electric MEB platform – the Volkswagen ID.3.
The current logo dates back to 2012. The new one maintains the letters V and W in a circle in a simpler 2D design. It is flat, contrast, well perceived and better fitted to digital era. As for the colors, there will be white on a black background, or maybe red on GTI models.
The rebranding will also include a new typeface and addition of light blue alongside white and dark blue as official brand colors.
The new logo will be presented to public at the Frankfurt show and simultaneously installed at the VW’s headquarters in Wolfsburg.
Over the next 2 years, it will be rolled out across more than 10,000 dealers in 171 markets. The automaker plans to replace 70,000 logos in total.