Yamaha Motor Pakistan has emerged as a commitment to delivering high-performance bikes and value more than anyone in the market with its enormous commitment to rider safety and involvement through Yamaha Riders Academy which differentiates it from competition by giving ongoing customer education on safe riding.
It is not an academy that focuses on theoretical stuff; instead, this is a place for hands-on learning, building up a rider’s skill and confidence to ride long distances on everyday commutes or on other long-distance tours.
This Yamaha Riders Academy represents a pro-active attitude of safety from Yamaha. The diversity of road conditions in Pakistan varies from urban to suburban areas, thus making it ensure the knowledge and practice given to its riders. Systematic training sessions conducted at the academy include teaching riders on essential aspects regarding road safety- bike handling, situational awareness, defensive riding techniques, and emergency manoeuvres. This will ensure the injection of a thorough understanding of these concepts by Yamaha and thus reduce the risks involved in riding in different conditions. Sessions are held by professional certified instructors who provide an environment conducive to all experience levels of riders to acquire and hone their skills.
What makes Yamaha stand out, though, is its commitment to applying these lessons by taking its loyal customers on long rides. The ride-outs enable applicants to put into practice what they have learned at the academy and experience the freedom and thrill of the road while being safe. Yamaha designs these rides by choosing routes that will offer natural beauty in Pakistan for riders to enjoy long scenic stretches of road under the professional supervision of Yamaha personnel. This practical implementation confirms the lessons learned at the academy since the riders obtain first-hand experience in the maintenance of proper posture as well as the handling of their bikes over long distances and adapting to various conditions of roads.
Bridging the gap between training and real-world riding experiences ensures that Yamaha customers not only understand safe riding but live it every time they hit the road. It also provides a sense of community for Yamaha riders as these rides are an opportunity for like-minded people to connect and share their passion for biking.
As with other bike makers in Pakistan, Yamaha remains ahead through its customer-orienting initiatives. Most competitors like Suzuki and Honda primarily base their focus on product feature points or marketing issues, yet Yamaha’s major focus and emphasis on rider training along with customer involvement is evident of its sincerity towards keeping a rider safe as well as sound. More importantly, this approach allows for developing brand loyalty by encouraging people to stay at Yamaha over the years.
The idea is that Yamaha Motor Pakistan sets an example to produce not only skilled but safe, responsible riders. Through Yamaha Riders Academy’s continuous training and reinforcement of it during long rides, Yamaha takes care of a level which goes beyond the showroom selling of a bike. It is not selling a bike; it’s building up a lifelong relationship with its riders. Client safety and satisfaction commitments by Yamaha are very much an investment in its brand. This is also a considerable contribution to the biking communities in Pakistan.
Exclusive written by Abdul Daiyem Imran from UMT, Lahore for Automark’s December-2024 printed and digital edition.