Automark

First Automobile Works is a global contributor in the automotive industry with a 50 year history of innovation. The company FAW was established in 1953 and the name was changed to China FAW Group Corporation in 1992.

It has been noticed that FAW has recently started doing great in the Pakistani market. Automobile market of Pakistan is very complex and it is not easy for a new investor to compete against the current established players of the market. Along with local production done, the market is also filled with imported cars which further increase the competition.

Al-Haj FAW Motors was incorporated in July 2006 and launched first product in October 2006. Started with two variants of heavy duty trucks. They had signed a distribution license agreement with FAW in July 2006, which allowed them to import, distribute and sell FAW products in Pakistan.

The joint venture between FAW group, China and Al-Haj group Pakistan, the automaker was able to launch their successful 1.3 L hatchback. FAW V2 is a good car with all the basic and some additional features which surely are lacking in our local cars. It is safe to say that the car is better than Suzuki Cultus, Suzuki Wagon R and even Toyota Passo.

Receiving positive response Al-Haj FAW has finally decided to inject 600 million into their plant. The investment is focused for a new paint shop, extended warehouse facilities and modern assembly line. As per plan and government policy company keep on the way of localization of the parts and now they are ahead to bring CKD’s for the other vehicles which are now import CBU condition.

In the past, when Chinese automakers came to Pakistan, they unfortunately partnered with weak groups or those who did not have a long term plan. This is what left a bad image on Chinese vehicles. It is not necessarily about the product being inferior in quality; it is just the image that created problems. But after bad experiences, Chinese companies are now smarter in picking partners.

3S dealership is where Al-Haj FAW management thinks that they are different from others and they can overcome that image in the public of being a Chinese firm. There core remains 3S dealership. In the beginning their sales suffered, but by sticking to their policy of 3S network, the results have started to bear fruits.

Although this particular automotive group faced a lot of difficulties by the government along with the current position of Pakistani automotive world, still the group has delivered progress and is consistent with it. Many out there think that the group is just producing V2 due to the intense publicity done but the group has heavy and light vehicles both in the menu. The group under light vehicles has FAW Carrier which is 1000cc with a standard grade price of PKR 724,000; the automaker has V2 which is a 1300cc vehicle with a price tag of PKR 1,050,000; then comes FAW XPV which is again a 1000cc vehicle with a price tag of PKR 875,000 and Sirius S80 1.5L and 1.3L with PKR 1,885,000 and PKR 1,705,000 respectively.

The automaker has many different offerings in the heavy duty vehicles which include J5M 220 HP 4×2, J5M 280 HP 6×4, J5P 330HP 6×4, J5P 420HP 6×4 and FAW Tiger V. FAW Tiger V was recently launched in Pakistan and success is on its way.

The company started its operation here in Pakistan with 7 acres land and now is proud to have an operating land of 27 acres. While talking to the Marketing Manager, Farhan Hafiz, he informed that the automaker is planning to introduce new passenger models in the year 2019. The introduction of newer models can be a turning point in the automobile industry of Pakistan if measures are taken properly and quality is continued to be provided.

Results Give Confidence to Pakistani Participants

Hannover, Germany: AGRITECHNICA – The world’s largest trade fair for agricultural machinery and equipment ended with good prospects for the Pakistani manufacturers of tractor parts and agricultural machinery.

Thanks to CBI, the Dutch Government’s department forpreparing Pakistani Engineering Sector Companies for EU market entry with CBI’s Export Coaching Programmes
Ambitious entrepreneurs in Pakistan were prepared through CBI’s Export Coaching Programme(ECP) to
• Adapt their company and products to EU market requirements and standards;
• Become familiar with EU markets and business practice;
• Develop an export marketing strategy;
• Export to the EU market;
• Consolidate export position in the EU.

With good home work and preparation carried out under the guidance of CBI Experts, five Pakistani Companies exhibited their products at Agritechnica 2015. To help these companies with their export efforts and give on the spot guidance, CBI Experts Imtiaz Rastgar and Jan Oude Elferink were present at the CBI Stand. AMI Gears, GMS Forging (Pvt) Ltd., Landi Engine Work (Pvt) Ltd., Mehran Commercial Enterprises, Power Vision and Quality Vision
Innovations in agricultural machinery and equipment and the latest solutions and concepts for the future of plant production are presented every two years at AGRITECHNICA in Hanover, Germany.

TDAP STAND AT AGRITECHNICA 2015
The importance of this fair has been realised by Pakistani manufacturers of Agri tractor parts. Somehow the other opportunities which Agritechnica offers are still out of sight of Pakistani industry.
Most of the Pakistani participants at the TDAP Stand displayed focused product lines. Several were previous CBI ECP participants, while the effect of CBI training workshops could be observed on others.
SPEL displayed an expanded product line which has gone beyond Steering Wheels to modern looking steering columns. They have made a lose collaboration with a Czech hydraulic pump manufacturer, whose pumps are used to power steering systems.
Kortech was resent with Mr. Usman Malik, who was seen busy with his aftermarket customers from UK,Ireland and Europe.
MGA industries was present with there usual products.
Infinity Engineering, Mr. Razzaq Gohar was displaying parts for MF and CNH Agri tractors.
SB Gears displayed their line of gears for Agri Tractors.
Darsons was present with their rubber products.
AgriPak , Dr. Saqib). http://www.agripak.com.pk/showed posters of their line of backhoe, diggers, planters and a range of small tractors. This company is already exporting tractors and farm machinery and intend to display actual machines at the EIMA next year.
According the Senior Vice Chairman, PAAPAM Mr. Mashood Ali Khan who attended the exhibition as a CBI ECP participant, most of Pakistani exhibitors received good response and had leads from buyers across Europe , inspire of the fact that there were exhibitors from many other countries like China, India, Italy and Turkey displaying similar products.
This year Trade Development Authority of Pakistan (TDAP) had play it’s role well for the AGRITECHNICA from the stand booking till the end of event.
Pakistan Association of Automotive Parts & Accessories (PAAPAM) in cooperation with CBI, is providing in-house facilities for the technical training and skill development of the members companies with a reasonable cost at its Skill Development Centres at Karachi and Lahore. Exporting Skills are being imparted at PSDC for preparing Pakistani manufacturers for for export markets. During training participants are coached and mentored by Experts to make them stable exporters and lead their companies to export led growth.
Well trained experts are available for other coaching program, during whole year at above locations. Any PAAPAM member company can participate in the training and attend the workshops and other seminars organised by PSDC.
AGRITECHNICA is the innovations forum for the entire agricultural sector. The leading technologies and new developments shown make the exhibition a unique information platform helping to solve all problems encountered in farming and questions related to agricultural equipment and machinery.
Known as the melting pot where people, technology, and innovation come together Agritechnica spans seven days and is spread over 23 halls. Held in Hanover, Germany, this biennial event draws 2,800 exhibitors and more than 400,000 visitors from 88 countries.
One of the goals of this event is to take a futuristic look at innovations that have the potential to impact agricultural practices in the not-so-distant future.
In the Smart Farming exhibition area, attendees will have the opportunity to rate the ideas presented at Digital Cropping. Farmers are asked to give their opinion on whether a development is viable enough to prove itself in day-to-day farm work. Does it reduce the number of passes or operations? Does it make life easier? Does it save critical resources?
Fourteen exhibitors showcasing soil sensors, satellite signals, soil sampling, prognosis models, yield mapping, field mapping, application maps, yield potential maps, soil maps, drones and crop sensors will be critiqued by farmers.
AGRITECHNICA will be held again from 12 to 18 November 2017 and Senior Vice Chairman Mashood ALi Khan hope that during these two years the Private Sector SME companies will prepare themselves to Export Marketing Plan as well as training on Cultural Sensitiveness needed for export sales, Buyer Behavior, This regional Trade Fair for sub contracting and networking will prepare the group participants for their entry to European trade Fairs.
Senior Vice Chairman Mashood Ali Khan also invited European and Turkish Tractors OEMs to come and join our PAPS 2016, Pakistan have potential to invest and make your brands here.