Home Blog Page 2

Exploring the Revolutionary Great Wall Motor ORA 3 EV: A Paradigm Shift in Electric Mobility

Dear Readers Sazgar Engineeringintroduced the ORA 3 EV after successful launch of GWM HavalSUV range in Pakistan contributing in the growing electric vehicle’s market. Haval and ORAboth arepart of Great Wall Motors (GWM).

According to Great Wall Motors, ORA stands for’open, reliable and alternative’, while also paying homage to Leonhard Euler, a notable mathematician.

ORA brand logo is derived from the exclamation mark, meaning to salute and greet to salute Mr. Euler, to greet users and the world. ORA hopes to bring surprise to people and represents GWM’s determination to create amazing products for users at the same time. ORA is positioned as a new generation of electric car.

In the ever-evolving landscape of automotive innovation, the emergence of electric vehicles (EVs) has sparked a revolution, reshaping the way we perceive transportation and environmental sustainability. Among the vanguard of this revolution stands the Great Wall Motor ORA 3 EV, a marvel of engineering and eco-conscious design that epitomizes the future of electric mobility. In this discourse, we delve into the intricacies of the ORA 3 EV, unraveling its technological prowess, environmental impact, and its potential to redefine the automotive industry.

Unveiling the Vision:

Great Wall Motor, a prominent name in the automotive domain, set out to redefine the EV segment with the ORA brand, embodying innovation, sustainability, and consumer-centric design. The ORA 3 EV, an integral part of this vision, represents a culmination of advanced technology, ergonomic design, and environmental consciousness.

Technological Marvel:

At the heart of the ORA 3 EV lies a sophisticated electric powertrain engineered for optimal performance and efficiency. Powered by state-of-the-art lithium-ion batteries, the ORA 3 boasts an impressive range, enabling drivers to embark on extended journeys with confidence. Its electric motor delivers robust acceleration, seamlessly blending power and agility for an exhilarating driving experience.

Moreover, the ORA 3 EV incorporates cutting-edge connectivity features, including an intuitive infotainment system and remote vehicle management capabilities. Drivers can monitor battery status, schedule charging sessions, and even pre-condition the cabin temperature, all from the convenience of their smartphone.

Design Elegance:

Beyond its technological prowess, the ORA 3 EV captivates with its sleek and modern design language. Boasting a streamlined silhouette and aerodynamic contours, it exudes a sense of dynamism while optimizing efficiency. The interior offers a sanctuary of comfort and sophistication, with premium materials and ergonomic seating ensuring an unparalleled driving experience.

Furthermore, the ORA 3 EV prioritizes sustainability in its design ethos, incorporating eco-friendly materials and manufacturing processes. From recycled plastics to renewable textiles, every aspect of the vehicle underscores Great Wall Motor’s commitment to environmental stewardship.

Environmental Impact:

Central to the allure of electric vehicles is their potential to mitigate the environmental impact of traditional combustion engine vehicles. The ORA 3 EV stands as a testament to this ethos, emitting zero tailpipe emissions and significantly reducing carbon footprint throughout its lifecycle.

By transitioning to electric mobility, drivers can contribute to cleaner air quality and mitigate the adverse effects of climate change. Moreover, the ORA 3 EV’s energy-efficient design minimizes resource consumption and waste generation, further enhancing its eco-credentials.

Market Disruption:

As the automotive industry undergoes a paradigm shift towards electrification, the ORA 3 EV emerges as a disruptive force, challenging conventional norms and redefining consumer expectations. With its competitive pricing, advanced features, and uncompromising commitment to sustainability, it poses a formidable threat to established incumbents in the market.

Moreover, the ORA brand’s emphasis on customer-centricity and personalized experiences resonates strongly with modern consumers, driving adoption and brand loyalty. As electric vehicles continue to gain traction, the ORA 3 EV positions Great Wall Motor as a frontrunner in the race towards a sustainable automotive future.

Future Prospects:

Looking ahead, the ORA 3 EV signifies not just a milestone in automotive evolution but a harbinger of things to come. As technology advances and infrastructure improves, electric vehicles are poised to dominate the market, offering a compelling alternative to traditional combustion engine vehicles.

Furthermore, the ORA brand’s relentless pursuit of innovation ensures that future iterations of the ORA 3 EV will continue to push the boundaries of electric mobility, incorporating emerging technologies and addressing evolving consumer needs.

In conclusion, the Great Wall Motor ORA 3 EV stands as a beacon of progress in the realm of electric mobility, embodying the fusion of cutting-edge technology, environmental consciousness, and consumer-centric design. As society gravitates towards sustainable solutions, the ORA 3 EV paves the way for a greener, cleaner future on the roads.

The ORA 3 EV has around 48 kWh Lithium battery with a driving range of up to 400 km per charge in ideal conditions. The electric motor is a permanent magnet synchronous good for 105kW (140hp) & 219 Nm rotating power from front wheels. The ORA 3 EV has a top speed of 160 km per hour.

Retro-styled hatchback features LED adjustment headlamps with DRLs, electrically adjustable & retractable side view mirrors with integrated turn signals, rear fog lamp, 18-inch alloy wheels. Inside the dual-tone interior gets a multi-functions such as leather steering wheel, 6-way electrically adjustable driver seat, 4-way adjustable front passenger seat, 60:40-split rear seats, wireless charging, 10.25-inch instrumental cluster, 10.25-inch color touchscreen multimedia unit screen, automatic AC, keyless entry system, and panoramic roof.

Safety is ensured with 6 airbags, ABS with EBD, TCS & ESC, Adaptive Cruise Control & Intelligent Cruise Assist, Auto Hold & Hill Assist Control, front & reversing radar, automatic integrated parking system, Lane Departure Warning with Lane Hold & Lane Centering Assist, Front & Rear Collision Warning, Auto Emergency Braking, and Auto Collision Unlock. Keep in mind this car boasts a 5-star Euro NCAPEuro NCAP 2022 - 5 Stars crash test score.

Sazgar has provisionally priced the ORA 3 EV in Pakistan at PKR 89.99 lac. The vehicle is currently being offered as a CBU imported unit, bookings (against partial payment) with deliveries expected to be made within 3/4 months, according to the company terms & conditions. ORA 3 Good Cat EV has witnessed tremendous success in the markets it has been launched.

The GWM ORA height measured from the ground to the top of the car is 1603 mm, the width is 1825 mm and the length is 4235 mm.

ORA Funky Cat interior dashboard
ORA Funky Cat interior rear seats

The GWM ORA 3 has a decent driving position that offers a good range of adjustment in the seat and steering wheel to help you get comfortable. What’s more, the driving position lines you up with the pedals and steering wheel better than its competition.

Visibility out of the front of the car is good, with the pillars never intruding into your view out at junctions. The same can be said for the view over your shoulder, but not out of the back window, which is rather small. Even so, parking won’t be an issue thanks to the standard fit rear parking sensors and 360-degree camera. 

Following GWM Sazgar Engineering ORA 3 EV embodies a commitment to exceptional after-sales service. With a customer-centric philosophy, they prioritize reliability, efficiency, and convenience. Offering comprehensive support, from maintenance to repairs, they ensure a seamless ownership experience. By fostering trust and satisfaction, ORA 3 EV owners would enjoy peace of mind on every journey.

This exclusive article has been published in Automark Magazine’s March-2024 printed edition.

Car makers urge government to scrap tax hike on larger vehicles

The measure would only hit the economy, enhancing negative sentiments for the consumers and losing investors’ confidence in Pakistan, Pakistan Automotive Manufacturers Association (PAMA) Director General Abdul Waheed Khan informed Caretaker Finance Minister Dr Shamshad Akhtar through a letter written on Feb15.

The Economic Coordination Committee of the Cabinet approved the tax increase to 25 percent from 17 percent on Wednesday, as part of a revenue-raising measure to meet the fiscal targets set by the International Monetary Fund.
The measure would only hit the economy, enhancing negative sentiments for the consumers and losing investors’ confidence in Pakistan, Pakistan Automotive Manufacturers Association (PAMA) Director General Abdul Waheed Khan informed Caretaker Finance Minister Dr Shamshad Akhtar through a letter written on Feb15.
But the Pakistan Automotive Manufacturers Association (PAMA) said the move was unfair and counterproductive, as it would only affect the domestic car makers and not the importers of used cars, who enjoy lower taxes and have captured a large share of the market. In a letter to the finance minister, Dr. Shamshad Akhtar, the association’s director general, Abdul Waheed Khan, said the tax hike would further reduce the demand for locally made cars, which have already seen a sharp decline in production and sales due to inflation and low demand.
“It is like “killing someone dead,” he said. The letter enclosed a five-year comparative chart of production and sales of automobiles produced in the country that showed a continued decline in production and sales. “The automobiles are demand elastic items whose sales would further go down with an increase in the prices; hence the increase in the sales tax would be counterproductive,” the letter said.
The taxes on locally produced cars have further increased while the taxes on the import of used cars have remained unchanged, thus making a case of negative protection to locally made cars. Thus, the used cars have managed to fill the market vacated by locally produced cars. Previously, the market share of used cars was around 10 percent, which has gone up now to 30 percent. “This causes loss of foreign exchange and loss of legitimate revenue to the government,” he said.
“We are very surprised to note that this measure will additionally generate revenue of PKR 4 billion, which is highly unlikely,” the letter said. “We are apprehensive that the measure would eventually result in a drop in the volumes with a consequent drop in the revenues.” The measure in question would only be hurting the economy, enhancing negative sentiments for consumers and losing investor confidence in investment in Pakistan.” The PAMA requested the minister not to further burden the local industry with an increase in the rate of sales tax to 25 percent. “This proposal to increase the rate was earlier turned down when it was discussed with industry representatives; OEMs and vendors,” Khan added.

Excitement Revs High for 2024 Canadian International AutoShow

More than 40 automotive brands are showcasing their wares across 650,000 square feet of exhibit space

TORONTO, Ont. — The 2024 Canadian International AutoShow was officially opened Friday with Ontario Premier Doug Ford, Ontario Minister of Tourism, Culture and Sport Neil Lumsden, federal MP Francesco Sorbara and federal Minister of Innovation, Science and Industry Francois-Philippe Champagne cutting the ribbon to welcome a crowd of eager auto enthusiasts to the 51st year of the event.

With 44 automotive brands represented across 650,000 square feet at the Metro Toronto Convention Centre, 31 vehicle premiers — including two global auto show debuts and one North American unveiling — interactive attractions, family-friendly features and fan favourites like Auto Exotica and Cobble Beach Classics, excitement is high for Canada’s largest consumer show and automotive expo.

“We’re excited to kick-off another year of the Canadian International AutoShow, a celebration of automotive technology and innovation,” said Premier Ford. “I’m especially proud of the number of Ontario-based brands represented at this year’s expo. Our province is becoming an auto-manufacturing powerhouse, attracting over $28 billion in auto and electric vehicle related investments over the past three years, making Ontario the only place in the world that the six largest auto makers call home.”

“The Canadian International AutoShow is the country’s largest consumer showcase, offering unique and exciting experiences for automotive enthusiasts from near and far, while driving significant economic growth provincewide,” said Minister Lumsden. “Events like this serve as a prime example of what makes Ontario the most visited tourism destination in Canada – attracting visitors to explore all that our province has to offer.”

Opening weekend at the AutoShow coincides with Family Day weekend, and includes a full slate of activities catered to the young and the young at heart.

“The AutoShow’s opening weekend is a great time for families to spend an exciting day together,” says Jason Campbell, General Manager of the AutoShow. “Whether shopping for a new vehicle, dreaming big among the exotics or taking part in any of the family-oriented activities we offer this year, the AutoShow is a family destination.”

Among the activities and attractions happening this Family Day weekend:
Family Admission — Save on admission to the AutoShow, with a family pass for two adults and two children for $48. Bundle the family pass with a round-trip fare on GO Transit for $73.
The LEGO Group — A series of family-friendly features are being presented by The LEGO Group, including a LEGO® brick mural of vehicles and Canada from coast to coast, a LEGO® DUPLO® brick car for little ones to sit in and have parents snap pictures, a brick-built 2D model of a Porsche 911 in a city setting (sitting behind the car creates the illusion of driving in class and style through downtown) and a brick-built “lowrider” celebrating modified car culture. In partnership with LEGOLAND Discovery Centre, the LEGO Group booth will also feature a retail pop-up shop for fans of the brand and gearheads alike to purchase LEGO sets. (South Building, 700 Level)
Barbie — Celebrate the Barbie lifestyle with her iconic pink 1957 Chevrolet Corvette — and inspired by the Barbie Movie — or step inside a life-sized Barbie Box for an unforgettable snap. (North Building, 300 Level)
Hot Wheels — See four life-sized vehicles from the Hot Wheels Garage of Legends™, all appearing at the AutoShow for the very first time, including the unique Deora II, the Guinness World Record-breaking Green Loop Coupe, the beloved Rip Rod and the OG Hot Wheels 1967 Chevrolet Camaro — the model that launched the entire brand. A Toys “R” Us pop-up shop will also be onsite, with an AutoShow exclusive, limited edition Nissan Silvia die-cast car available. Only 1,000 of the cars exist, and will be given away with every purchase of $50 or more. (North Building, 200 Level)
The Batmobile — Take in a replica of the “Tumbler” Batmobile — as seen in the hit “The Dark Knight” movie trilogy. It makes a great backdrop for selfies, and will excite the kid in all of us. (North Building, 100 Level)
Test Rides — Canada’s largest indoor EV Test Track returns for 2024, with 13 electric vehicles available to be taken on a two-lap jaunt through the ½-kilometre, 70,000-square-foot course. Get behind the wheel and test drive the future of mobility, right inside the Metro Toronto Convention Centre. Vehicles available for a test drive include the Volvo XC90, VinFast VF 8, Hummer EV, Cadillac LYRIQ, Hyundai IONIQ6 and Kona EV, Lexus RZ, Genesis Electrified GV70, Nissan ARIYA, Ford Mustang Mach-E and F-150 Lightning, Kia EV9 and EV6, Subaru Solterra and Toyota bZ4X. (South Building, 800 Level) Test rides are also being conducted by Polestar (inquire at their display, South Building, 800 Level) and Tesla (inquire at their display, North Building, 300 Level).
Pfaff Motorsports — Through Family Day weekend, see the new Pfaff Motorsports McLaren 720S GT3 EVO racecar, and Canadian Motorsport Hall of Famer James Hinchcliffe — who is driving the McLaren in three races this season. Hinchcliffe will be meeting fans and signing autographs on Saturday, February 17th, between 2:30 pm and 3:30 pm at the Pfaff exhibit. (North Building, 300 Level)
Hockey and Cars — There are several hockey-themed attractions happening at the AutoShow on Family Day weekend:
Join Toronto Maple Leafs’ mascot Carleton the Bear and Maple Leafs Alum Darcy Tucker on Sunday, February 18th, between 11:30 am and 1:30 pm at the Ford of Canada display. Get your signed picture with Darcy and Carlton, plus, you could score Leafs prizes and tickets to upcoming home games! (South Building, 800 Level)
PWHL Toronto star and Olympic Gold Medal-winning forward Sarah Nurse will be meeting fans and signing autographs in the Chevrolet booth on Family Day, February 19, between 4:30 pm and 6 pm. Chevrolet is also promoting its Good Deeds Cup, where kids of all ages can take their turn shooting to “fill the cup.” (South Building, 800 Level)
Hyundai shootout for the Cup offers visitors a chance to shoot to win one of three Hyundai vehicles, with a grand prize chance to win a trip to the Stanley Cup Final. (North Building, 300 Level)
Video Games — Take a turn as a Formula One driver at the Red Bull Fan Zone (South Building 700 Level) playing EA Sports F1 23 on exclusive Red Bull Racing simulators. There is also a driving simulator in the Hyundai display — where there is also a Roblox game. (North Building, 300 Level)
Robots — See demonstrations of Spot, the innovative four-legged robot by Boston Dynamics and Hyundai. Spot is activated several times throughout the day at the Hyundai display. (North Building, 300 Level)

Porsche presenting five premieres at 2024 Canadian International AutoShow

2025 Taycan and 2024 Panamera join previously announced Vision GT as new reveals in Toronto

TORONTO, Ont. — The 2025 Porsche Taycan and 2024 Porsche Panamera will make their North American debuts at the 2024 Canadian International AutoShow, featured alongside the Porsche Vision GT concept car that is being seen at an auto show for the first time anywhere in the world, a commemorative 911 GT3 RS and a record-breaking 911.

The Taycan, which just had its world premiere earlier this month, will be seen in public for the first time in Toronto. The new car unveils will be accompanied at the AutoShow by the official launch of the Porsche Experience Centre in Toronto.

Porsche has given the 2025 Taycan an extensive update. With new front- and rear-end styling with new headlights and taillights, the experts at Style Porsche have further honed the clean, purist design of the Taycan. The new front wings and the flatter headlights give even greater emphasis to the width of the Taycan. All models boast even better acceleration. The new Taycan Turbo S is the most powerful and quickest Porsche ever, with 938 hp and going from 0 to 100 km/h in a mere 2.4 seconds — 0.4 seconds faster than before. The updated Taycan also recharges faster: at 800-volt DC charging stations, for example, it can be charged at up to 320 kW. That’s 50 kW more than before. In the first-generation Taycan, the charging time from 10 to 80 per cent SOC at 15 degrees Celsius is 37 minutes. Under the same conditions, the new Taycan takes only 18 minutes despite its larger battery capacity.

The 2024 Panamera — the third generation of the sporty luxury sedan — is characterized by an even broader digital offering, fresh and expressive design, and a greater bandwidth between comfort and sportiness. The new model underscores its sporty character with even more powerful engines and broadens its capabilities with a completely new interior layout and several innovative technologies. The E-Hybrid powertrains deliver greater performance and a new high-end suspension cement the Panamera as the sports car of its segment. The integration of the owner’s digital ecosystem enables completely new opportunities to interact with and use the vehicle, and it offers an expanded level of standard equipment, including a two-valve, two-chamber air suspension, LED Matrix headlights, drive mode switch on the steering wheel, a cooled smartphone compartment with inductive charging and an improved air particulate filter with GPS-based automatic recirculation.

Announced in December as a feature car coming to the AutoShow, the Vision GT concept car is Porsche’s first vehicle designed exclusively for a video game — Gran Turismo 7 on the PlayStation 5 and PlayStation 4. This spectacular vehicle concept was the fruit of a collaboration between Porsche and the Japanese video game development studio Polyphony Digital Inc., a subsidiary of Sony Interactive Entertainment. The ‘Gran Turismo’ game series has featured Porsche sports cars since 2017, including the Taycan Turbo S, but this is the first Porsche that was designed specifically for the game.

The Porsche Experience Centre (PEC) Toronto will open its doors later this year and become the 10th in the world and third of its kind in North America, after Atlanta and Los Angeles. Located on a dedicated, 20-acre site at the “Durham Live” development in Pickering, Ont., PEC Toronto will be a brand park and major tourist destination where visitors can experience vehicle dynamics, technology and emotion first-hand with expert guidance from Porsche instructors through various driving modules all year long. This domestic and international tourist destination will include a driving circuit that is more than two kilometres in length, designed by Tilke Engineering to highlight the technological prowess of the Zuffenhausen brand’s two- and four-door sports cars – in their ideal playground. This will allow customers and fans to immerse themselves in the world of Porsche regardless of whether they own one or not. Visitors of the PEC Toronto will also be able to admire current and historic exhibition vehicles, stop by the café and browse the Porsche shop.

To commemorate the opening of Porsche Experience Centre Toronto, Porsche Cars Canada commissioned a unique 911 GT3 RS inspiration vehicle. Built in partnership between Porsche Cars Canada and the Porsche Sonderwunsch (special request) team in Germany, renowned designer Grant Larson led the design of this car to show just what’s possible through the Porsche Sonderwunsch program.

Another premiere in Toronto will be a Porsche 911 that set a new world record in December 2023. Driven by racer Romain Dumas and supported by an international team from Chile, France, Germany, the U.S., Canada and Switzerland, this Porsche 911 set the record for driving to the highest altitude by a car (gasoline/diesel) by reaching the summit of the west ridge of the Ojos del Salado volcano — which measures 6,734 meters (22,093 feet) — located east of Santiago. In context, the peak of this volcano is 775 metres beyond the summit of the highest point in Canada, Mount Logan in Yukon. The basis of the car is the 911 (Type 992) Carrera 4S equipped with a factory-standard turbocharged flat-six engine developing 443 hp (under normal conditions) and the original seven-speed manual transmission. The highest earthbound vehicle was running on eFuels which are made from water and carbon dioxide using renewable energy, enabling a potentially near net CO₂ neutral use of combustion engines, since the CO₂ captured during the production process of eFuels roughly equals the CO₂ emitted during the usage of the car. Porsche has invested in this technology as part of its ambition to power sports cars of the past, present and future.

Porsche will be located on level 700 in the South Building of the Metro Toronto Convention Centre.

MG Motor in Saudi Arabia, celebrated launch of the all-new MG WHALE SUV COUPE

Jiad Modern Motors, the distributor for MG Motor in Saudi Arabia, celebrated the official launch of the all-new MG WHALE SUV COUPE at a grand ceremony in Jeddah.
The MG WHALE is a sporty mid-size SUV designed for young customers, ambitious professionals, and families in urban environments seeking adventure in their lives. Inspired by the whale, the SUV features a futuristic design, including a distinctive front grille, “Baleen Whale” inspired daytime running lights, and marine-inspired elements like door mirrors and a gear lever.
External features include a two-tone glossy black roof, chrome-trimmed exhaust tips, and stylish 19-inch alloy wheels, enhancing the vehicle’s visual appeal. The interior boasts a premium quality cabin with six-way electric adjustable seats, dual-zone air conditioning, an electric controlled panoramic sunroof, a 9-speaker BOSE sound system, multi-color ambient lighting, and a 12.3-inch dual-curved front display. Safety features include a high-definition 360°around view monitor, active and passive safety features, and a high-strength chassis structure for maximum protection and dynamic advantage. The SUV is powered by a 2.0L turbocharged engine producing 231 HP and 370 Nm torque, coupled with an 8-speed automatic gearbox, providing efficiency and minimizing fuel consumption.
The blend of modern design, cutting-edge features, and a dedication to sustainability is bound to attract consumers seeking a fusion of style and eco-conscious choices. It’s delightful to witness the dedication to crafting a driving experience that transcends basic transportation, evolving into a lifestyle. The prioritization of sophistication and performance implies that the MG Whale goes beyond being a mere vehicle, representing an embodiment of innovation and passion.

Source: ThinkDirect Automotive Consulting

 Standardization of Electric Bikes in Pakistan

The electric vehicle (EV) revolution has reached Pakistan, with a surge in the number of assemblers entering the market, signalling a paradigm shift towards sustainable transportation. As around 100 assemblers are expected to flood the Pakistani market with electric bikes (e-bikes), the landscape is poised for significant changes. However this influx brings both challenges and opportunities, requiring a strategic approach from stakeholders to ensure the success of this transformative wave. Furthermore the challenges are related to quality control, standardization, market competition and saturation whereas opportunities are, diverse product range, Job creation, Market education, and collaboration for standardization.

Following EV bike products are already announced in the Pakistan and most of them are available in the market, but few of them are just announced yet.
1 – YADEA (Road Prince)
2 – AIMA Pakistan (SIWA )
3 – Super Asia (AIMA)
4 – New Asia RAMZA (AIMA)
5 – Metro E Vehicles (YADEA)
6 – Evee (Huahai)
7 – Union Star (Tailg)
8 – Hi-Speed (Tailg)
9 – United EV (Tailg)
10 – Benling by Crown Group
11 – WINNER EV’s
12 – Benly e by Atlas Honda
13 – YJ Future models – 2024
14 – Eco Dost
15 – VLEKTRA Electric Bikes
16 – Super Star EV’s
17- Jolta EV Bikes

The rapid entry of numerous assemblers raises concerns about the quality of e-bikes in the market. Ensuring that these vehicles meet safety and performance standards becomes paramount to building consumer trust and fostering long-term adoption.

  • A sudden influx of assemblers may lead to market saturation, making it challenging for businesses to differentiate themselves. Competition could intensify, potentially resulting in price wars that may affect the overall sustainability of the industry.
  • As the number of e-bikes on the road increases, the demand for charging infrastructure will rise. Ensuring that charging stations are accessible, standardized, and compatible with various e-bike models is essential for a seamless user experience.

Standardization is A Key Catalyst for Growth:
The standardization of EV bikes in Pakistan is essential for several reasons. It not only ensures the safety and reliability of these vehicles but also promotes a consistent user experience. The
standardization of electric bikes is an essential path towards establishing a robust and reliable electric mobility infrastructure in Pakistan.
Standardization involves defining common technical specifications, safety requirements, and performance benchmarks that manufacturers must adhere to when producing electric bikes. This not only ensures the safety of consumers but also facilitates a more straightforward integration of e-bikes into the existing transportation ecosystem.
Here are some key aspects that highlight the importance of standardization.
Benefits of Standardization:

  1. Safety Assurance: Standardization sets safety benchmarks that manufacturers must meet, ensuring that electric bikes are built with quality components and adhere to rigorous safety standards. This is crucial for consumer confidence and preventing accidents caused by faulty designs or subpar manufacturing.
    Standardization allows for the establishment of safety protocols, ensuring that electric bikes adhere to specific safety standards. This includes the design and manufacturing of batteries, charging systems, and overall vehicle construction. Implementing safety measures is crucial to building trust among consumers and regulatory bodies.
  2. Interoperability of Charging Infrastructure: Standardization promotes interoperability among different electric bike models and charging infrastructure. When e-bikes adhere to common technical specifications, it becomes easier for consumers to access charging stations and for manufacturers to create compatible components. A standardized charging protocol will enable users to charge their e-bikes at various charging stations across the country, promoting convenience and accessibility.
  3. Quality Assurance: Standardization ensures that electric bikes meet certain quality benchmarks. This not only benefits consumers by providing reliable products but also establishes a level playing field for manufacturers, encouraging healthy competition and innovation in the industry.
  4. Market Growth: Standardization can encourage market growth by fostering a competitive yet level playing field for manufacturers. With clear guidelines in place, new players can enter the market with confidence, knowing that they are contributing to a standardized and reliable electric bike ecosystem.
  5. Consumer Confidence: Knowing that electric bikes adhere to standardized specifications provides consumers with confidence in their purchase. This trust is essential for widespread adoption and acceptance of electric bikes as a viable mode of transportation.
    Steps Toward Standardization in Pakistan:
    Regulatory Framework: The government plays a pivotal role in establishing and enforcing standards. Developing a comprehensive regulatory framework that includes safety standards, technical specifications, and certification processes is essential.
    Industry Collaboration: Collaboration within the electric bike industry is crucial for successful standardization. Manufacturers, suppliers, and other stakeholders should work together to establish common standards, share best practices, and address challenges collectively.
    Consumer Education: Educating consumers about the benefits of standardization and helping them make informed choices is essential. This involves creating awareness campaigns, disseminating information about standardized products, and promoting the advantages of choosing electric bikes that adhere to established standards.
    Incentives and Support: The government can provide incentives for manufacturers who comply with standardization requirements, encouraging widespread adoption. Financial incentives, tax breaks, and research grants can motivate stakeholders to invest in standardization efforts.
    The entry of around 100 e-bike assemblers into the Pakistani market marks a significant milestone in the nation’s journey towards sustainable transportation. While challenges such as quality assurance, standardization, and market saturation are evident, strategic collaboration among industry players, regulatory bodies, and consumers can turn these challenges into opportunities. By navigating this transformative wave with foresight and cooperation, Pakistan has the potential to emerge as a key player in the global shift towards sustainable and eco-friendly transportation. By establishing clear guidelines and encouraging industry collaboration, Pakistan can pave the way for a future where electric bikes are not just a niche but a mainstream mode of transportation, contributing to a cleaner and greener environment.

Exclusive written by @Asif Mehmood for Automark Magazine, February-2024 printed/digital edition.

Curtain On Wheels

In recent times, Pakistan has been greatly suffering from the economic crisis. Multitudes of reasons being listed, one of the major is nation’s in capability to produce and export. When we talk of production shortfalls, there are numerous factors, that we will not bring into debate for now.

Besides, we will talk about the accessibility and exposure to outside world, in the light of exporting goods. As a consumer when we look at the “Made in” tag on any product, we are delighted and satisfied by the image and good will of that region. It is theregion`s ability to produce and transport goods with quality assurance at its desired destination. Hence, for reinforcing one’s image as an exporter, production and logistics, both are equally important. Movement of freight does include Air/Sea freight but the “Development of road networks and Road freight” is the talk of the town nowadays.
Logistics Industry in Pakistan has been ignored and neglected for the past few decades. Most of the trucks running on roads remain non-compliant to general safety standards. Accidentstatistics showed immense contribution of overloading, non-compliant trucks, trailers, components used on trucks/trailers etc. Improper sealing / locking mechanisms has been one of the pain pointsin Heavy commercial vehicles operations. This kept us from availing the abundance of opportunities that the land economy affords – shipping goods by road.
AUTOCOM’s mission has been advocating road freight compliance. Axle load regime which became law in the year 2000, has again been implemented w.e.f. Nov 15, 2023. It has beena result of tireless and persistent efforts ofthe NHA, NH&MP and the Fleet Operators Association of Pakistan.
Enhancing the framework of regional connectivity provides substantial benefits to Pakistani road logistics operators. A positive impact on trade with Iran, Afghanistan, Central Asian Republic improves Pakistan’s economy and boosts exports.One barrier to overcome is the need to have more vehicles with international standards and compliance.
In order to properly avail the benefits from transit trade the facilities under TIR convention must be understood by the stakeholders. So let us have a look at what “TIR” is and the set of trade principles that it establishes.
TIR stands for “Transports Internationaux Routiers” or “International Road Transports”.
Hence the Convention on International Transport of Goods Under Cover of TIR Carnets (TIR Convention) is a multilateral treaty that was concluded at Geneva on 14 November 1975 to simplify and harmonize the administrative formalities of international road transport.
The TIR Convention establishes an international customs transit system with maximum facility to move goods:

  • in sealed vehicles or containers;
  • from a customs office of departure in one country to a customs office of destination in another country;
  • without requiring extensive and time-consuming border checks at intermediate borders;
  • while, at the same time, providing customs authorities with the required security and guarantees.
    The TIR system not only covers customs transit by road but a combination is possible with other modes of transport (e.g., rail, inland waterway, and even maritime transport), as long as at least one part of the total transport is made by road.We as AUTOCOM have recently launched a “Curtain Trailer” prototype , and are heading up towards producing another batch of trailers that have compliance to ECE/TRANS/WP.30/2006/16, ECONOMIC COMMISSION FOR EUROPE (UNECE).
    The compliance to TIR is challenging and it requires research and study of the document in detail. In order for road vehicles to gain approval, there are some serious sealing requirements.
    For example:
    An extract from the handbook states:
    “Concerning the requirement of security, the TIR Convention stipulates that goods shall be carried in containers or road vehicles the load compartments of which are so constructed that there shall be no access to the interior when secured by Customs seal and that any tampering will be clearly visible”.
    In order to explain the product, we have taken an extract from TIR document as shown in the picture.
    The prototype was launched in Nov 2023 by building a sheeted trailer.
    This product is going to be unique in terms of aesthetics, loading unloading time, loading capacity and overall trailer cost.
    If we talk about the side retractable type curtain sider, the loading unloading time comes down to almost half. Because in conventional trailers the container is only opened up from the back side however in the case on curtains, it could be loaded unloaded from sides.
    Once the curtains are pulled back, the trailer can be accessed from both sides as well as the rear door by multiple forklifts simultaneously.

The PVC fabric replaces the entire container and make the product more durable for movement in humid and extreme weathers. Also the payload capacity of vehicle is enhanced by 4-5 tons. These trailers are low height and make it feasible to travel in the region where overall height is strictly regulated at 4000mm.
The PVC fabric used on the trailers is a functionally tested tensile membrane with 10-15 years of warranty. This is a special fabric tested to fatigue and other crack and wear resistance tests.
Also for the sealing there must be one continuous rope passed through the eyelets locking the cargo at a central point.
To ensure quality and acceptance, the fabric used must be properly sealed and must past a pressure shower test. The profiles, sections of rails onto which the curtain is secured must be compliant to the UN TIR Standard.
The more frequently used products worldwide are the curtain trucks in addition to the trailers.
Once building a body on to the truck, it doesn’t require much investment of both time and money.

The product’s benefits outweigh any risks and this is the reason that the landscape in the regional countries has shifted from heavy steel trailers to light weight curtain type trailers.
As Pakistani operators realize the benefits, the advent of “Curtain on Wheels” will soon start appearing in our road freight Industry.

By Sumaiyah Murtaza, this article has been published in Automark Magazine’s February-2024 printed/digital edition.

Navigating the Shifting Landscape of the SUV Segment: Challenges and Opportunities

I am reaching out to share insights on the dynamic changes unfolding in the automotive industry, particularly within the SUV segment, and the nuanced challenges and opportunities that accompany these developments.

In the last decade, a discernible shift in consumer preferences towards SUVs has taken shape. The data from PAMA’s website indicates a gradual increase in this segment, marked by the introduction of captivating models like the Toyota Fortuner, Hyundai Tucson, KIA Sportage, Honda HRV/BRV, MG, and ChanganOshan x7, which have resonated well with consumers.

Despite the economic challenges that have marked the past decade, the SUV segment has displayed remarkable resilience. Models like the Toyota Fortuner, Hyundai Tucson, KIA Sportage, Honda HRV/BRV, MG, and ChanganOshan x7 have played a vital role in supporting the automotive industry, especially in the aftermath of the COVID-19 pandemic.

However, the past 1.5 years have posed significant challenges for our economy, characterized by high inflation, rising interest rates, LC opening issues, and political instability. As we stand on the cusp of a new year, it becomes imperative to reflect on the industry’s performance and discern the emerging trends.

Looking forward, it’s noteworthy that some OEMssuch as IMC & SAZGAR have launched to introduce hybrid models in the SUV segment. This signals a strong positive growth. The current pricing of models in this segment, though has attraction for the elite class, poses challenges for affordability in the broader market.

A critical issue is the relatively localization content in this segment, a challenge that may intensify with a sustained increase in market demand. Striking a balance in market share dynamics and introducing new trends like hybrid models necessitates a well-thought-out strategy to enhance localizationof parts of the vehicle content. This is also encouraging to note that IMC has launched HEV- Toyota Cross with a sizable localization, as per company statement “Is 50% localized in terms of its value”.

The SUV market in Pakistan, as per the last three years’ data available on the PAMA website, has shown a consistent market size ranging from 20,000 to 25,000 units annually. This dynamic segment features a diverse mix of Japanese, Korean, and Chinese vehicles, providing consumers with a wide array of choices.

One notable trend within the SUV market is the emergence of Hybrid Electric Vehicles (HEVs) alongside traditional Non-HEV models. This diversity allows customers to consider factors such as pricing, immediate availability, and attractive features when making their purchasing decisions.

Looking ahead, it is anticipated that the overall market size in the SUV segment will remain relatively stable, hovering around the aforementioned 20,000 to 25,000 units per year. However, the key differentiator will be the changing market share among brands. Brands offering enhanced features, innovative technologies, and superior value propositions are expected to gain a larger slice of the market.

In conclusion, the SUV segment in Pakistan presents a dynamic landscape where consumer choices and brand preferences are crucial drivers. As the market continues to evolve, brands that focus on delivering high-quality features and addressing customer needs are likely to experience an uptick in market share.

Addressing these challenges will be pivotal for ensuring the sustainable growth of the automotive industry. We believe that a collaborative effort from industry stakeholders, policymakers, and manufacturers will be instrumental in navigating this complex landscape.

By Mashood Khan, published in Automark Magazine February-2023 printed/digital edition.

Director – Mehran Commercial Enterprises / Expert Auto Sector/ Former Chairman PAAPAM