Automark

In a tremendous development by the efforts of Worthy Vice Chancellor Prof. Dr. Shahid Munir (T.I.), Atlas Honda has presented its state-of-the-art Benly e: motorcycle to the Automotive Engineering Centre at University of Engineering and Technology (UET) Lahore. The event was graced by the team of Atlas Honda comprising of Mr. Zia ul Hassan Khan GM Sales & Marketing, Mr. Sadullah Ejaz GM Human Resource & Corporate Affair, Mr. Muhammad Yawar Farooq National Manager New Model Center. The team was welcomed by Prof. Dr. Tauseef Aized, Dean Faculty of Mechanical Engineering and Dr. Ali Hussain Kazim, Director Automotive Engineering.

Prof. Dr. Shahid Munir highlighted that the gift of EV motorcycle would lead to burgeoning of academic exploration and research of the EV mobility in Pakistan. This would lead to strengthening of industry-academia linkage between the institutes. Prof. Dr. Tauseef Aized stressed that this will empower students and faculty to explore advanced electric vehicle technologies. Dr. Ali Hussain Kazim said that strengthening ties with Atlas Honda would lead to job more opportunities for Automotive Engineers.

During their visit, Atlas Honda Limited gifted an electric vehicle (EV) to AEC for the purpose of academic exploration and research on the EV ecosystem. Mr. Zia ul Hassan Khan spoke about how the Honda Benly, E the company’s first electric motorcycle, is operated by lithium-ion batteries and has been introduced in Pakistan for the very first time. It represents a new era in the mode of transportation and the company is excited to take a pioneering step of collaboration in research with UET Lahore, he added. Mr. Sadullah Ejaz elaborated about the collaboration between UET and Atlas Honda will lead to is reshaping the mobility landscape in Pakistan.

Pakistan is blessed with an amazing landscape as much as it is rich with the remains of ancient civilizations. On October 19, 2024 I went on a bike ride to one such place in the famous Soon valley, District Khsuhab. I call it the mysterious Tulaja fort because the place has no definite history. Some people consider it to be a more then 5000 years old historic site while others opine that it dates back to the time when Jalal ud Din Khawarzam visited the place.

The second opinion seems to be more convincing. In 1220 when upon the death of Ala ud Din Muhammad his son Jalal ud Din Khawarzam held reins he had a combat with the Mongol army near Kabul of today’s Afghanistan. He lost the battle and fled the area along with his soldiers and reached this area (Hindustan back then) where the local Hindu raja of the time accommodated him and provided two hideouts. One is the Tulaja Fort and the other became known as Samarkand Fort and the remains of it can be seen near Chinji in District Chakwal. Similar ruins are also found at a nearby place called Tulachi in Soon valley and it is believed that Tulachi too housed the soldiers of Jalal ud Din.

Such historic sites need proper attention by the government, they are an asset among the country’s heritage sites and should be preserved. Upon my visit I found that although TDCP has done a lot of work to improve the off-road track that connects the fort site to the main road, however a lot needs to be done at the site itself. Too many wild shrubs have grown on the mountain top and obscure the view of the fort walls that remain intact till day. The mountain top spreads on an area of about 20 acres, there were about 300 rooms here and a pond huge enough to store water for its inhabitants. The fort is located at a very strategic location; there was only one way to reach the mountain top that went through a cave and the soldiers used to close the cave entrance at night using a huge rock. The fort didn’t even need boundary walls because no one could have climbed several hundred meters high rocky mountain that substituted fort walls. I have never heard of a fort that came without walls, have you?

Tulaja fort site should be reflected in the list of world heritage sites but, unfortunate as it is, the fort drifted into a state of oblivion, perhaps since the time of its desertion. Who were the residents of Tulaja Fort, how long they remained here, what caused its destruction, what were the other cities close to it are the questions that beggar answers but there is none. This brief history along with pictures and videos by tourists, bloggers, vloggers and a few articles, is all that remains. At the site, only half standing walls remain for the world to imbibe the lesson that man is mortal.

Our ride began from my hometown Joharabad in District Khushab. After a ride of 20km we reached the mountain range and after a further ride of about 15 minutes we were at the turn where we had to start our off-road journey towards the shrine of Baba Kachi. My friend Malik Asif was my travel buddy. We parked the bike at the point where we could ride it no further because of the road condition there. We still had to do a trekking of 2km to reach the fort site. TDCP has done some work in this area about three years ago. As against 2007 when I first visited this site, the road was in a bit better condition as the rocky terrain was levelled. Also, the main approach to the fort now has proper steps as against the completely rocky path back in 2007. The mountain top, i.e., the fort site, however, was full of wild shrubs and bushes that covered most of the walls. TDCP has placed a small shed at the top for the visitors and a close by boundary now contains a fence, the fort itself had no boundary walls because its inhabitants didn’t need one. The best time to visit Soon valley and especially Tulaja fort is from mid October to December and then from February till mid March, because the trekking in the rest of the year would be either too hot or too cold. The off-road ride to the shrine site and the trekking was an amazing experience. I have done a coverage of the ride and trekking to the fort, which is available on my youtube channel “7thgear by Talal”. Soon valley is blessed with some lakes and amazing landscapes, and a few more adventures await us.

Exclusive written by Talal Hussain Malik for Automark’s December-2024 printed and digital edition.

Introduction: In recent years, pickup trucks have gained immense popularity across Pakistan. From the lively streets of Karachi to the rugged terrains of Balochistan, pickups have established a significant presence in both rural and urban environments. This trend highlights the pickup’s exceptional ability to merge utility, performance, and versatility, catering to a wide array of needs and uses.

1. Versatility for Personal and Commercial Use

One of the primary reasons pickups are becoming increasingly popular in Pakistan is their remarkable versatility. Unlike sedans and compact SUVs, pickups provide a unique combination of personal comfort and heavy-duty capability, making them ideal for families, entrepreneurs, and businesses alike.

In urban settings, pickups are an excellent choice for those who require a sturdy vehicle for both family outings and business activities. Many modern pickups feature double cabins, allowing families to travel in comfort while also providing generous cargo space. Whether for a family outing or picking up groceries, a pickup is a versatile, all-in-one solution.

2. Handling Pakistan’s Diverse Terrain

Pakistan’s varied landscape demands vehicles that can adapt to different terrains and climates. From the rugged mountain roads in the north to the sandy coastal areas in the south, pickups are designed to handle it all. Most contemporary pickups are equipped with four-wheel-drive capabilities, increased ground clearance, and robust suspension systems, enabling them to navigate off-road conditions effortlessly.

In rural regions, pickups are especially valuable for traversing unpaved roads and transporting large loads over extended distances. The combination of durability and adaptability makes them an essential vehicle choice for many.

3. Fuel Efficiency and Cost Effectiveness

Fuel efficiency has been something of a varying consideration for various Pakistani applicable drivers but the new go to cars and even modern pickups are built around this functionality feature and many other fuel-saving technology advancements make today’s models of pickups much more lucrative in terms of cost efficiency and bringing savings to long distance on a broad needs basis, and day to day usage of the car alike.

This cost-effectiveness in turn helps businesses to cut down their operational costs, particularly for those industries that are logistics and transport intensive. Pickups, being able to carry heavier cargo, do not require a lot of trips like standard cars and save on fuel and time as well. The ruggedness and long-life span of a pickup translates to little or no maintenance, increased efficiency and lower operational costs thus making pickups attractive in price sensitive markets.

4. Status Symbol and Lifestyle Choice

You cannot think of a pickup truck in Pakistan without assuming it for practical reasons: the equation has changed into a lifestyle choice and even a quest for status. It is in practice, quiet power, quest for freedom, and clear adventure and with urbanization challenging people in different ways, aspirations shape up the image of people who aim to have great vision and own pickups.

Given the current trend of adventure tourism going towards the higher regions of Pakistan, young professionals, as well as families, see pickups as the most practical mode to have the great outdoors.

Customization and Aftermarket Options

The customization aspect of pickups is what makes them stand out. Pakistan’s aftermarket industry is in its prime as buyers seek combinations of pickups that best suit their personal and business needs. Everything from tough bumpers and custom-made storages to powerful lighting systems and rugged tires is available for which owners of pickups have unique needs.

Security companies could install specialized devices that facilitate their operations, enhancing efficiency and effectiveness in carrying out security activities i.e. armoured vehicles, whereas city dwellers would towards the modification of the vehicles for comfort purposes and on style specs. These customization features have made pickups more appealing to a broad spectrum of sellers, giving them extra worth and ensuring they are a long-term investment.

Conclusion:

The preference for pickup trucks in general has seen an increase in both the rural and urban setup of Pakistan, owing to the utility, versatility, and status the vehicle provides. As the development process continues, the need for multipurpose vehicles such as pickups will only become more pronounced as well. For a personal ride, for carrying out business activities or going out for a thrill, pickups offer power and sophistication, which are the precise requirements for the geography and people of Pakistan.

Exclusive written by Vishal Raheja, Manager Marketing & Sales, Ghandhara Automobiles Ltd., for Automark’s December-2024 printed and digital edition.

Dear Readers! When you were a child, did you ever think your family car would be outfitted with RADAR and SONAR as airplanes and submarines had? Did you even know what LiDAR was? Did you imagine flat-screen displays dominating the dashboard and a navigation system connected to satellites in space? It would have seemed like science fiction, and utterly out of reach for 100 years at least. But today, all of that and more are a reality.

ADAS is the single-most-important type of development going on today. Of course, there are hybrid and electric-powered developments going in parallel, which are also extremely important for reducing greenhouse gases and the use of fossil fuels.

ADAS goes directly to the most important aspect of travel: human safety. Since more than 90% of road accidents, injuries and fatalities are due to human error, every advancement in ADAS has a clear and absolute effect on preventing injuries and deaths. 

A number of topics will be discussed in this paper, including ADAS’s purpose and how it works, types of ADAS, and six levels of autonomy.

What’s the purpose of ADAS?

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ADAS represents passive and active safety systems designed to exclude the human factor of mistake during operation of vehicles of any type. ADAS systems use cutting-edge technologies in order to assist a driver at the driving process, thereby upgrading their performance in driving. ADAS uses a complex system of sensor technologies so that a vehicle could perceive the world around itself and then to either give information to the driver, or act independently ifnecessary.

ADAS systems are currently applied to cars, trucks, buses, farming, construction, and military vehicles.

The NHTSA, or the National Highway Traffic Safety Administration, reported that over 36,000 Americans died in automobile accidents in 2016 alone. The NHTSA’s August 2019 Traffic Safety Facts Research Note reported that 94% of those accidents were caused by human error, i.e., mistakes made by the driver.

Given this reality, it does not take much imagination to understand just how many lives could be saved by the effective ADAS systems preventing many of these errors. In fact, the IIHS estimates that even the ADAS technologies available right now could prevent or lessen the effects of 1.8 million accidents every year and potentially save up to 10,000 lives per year.

There are many different tiers of ADAS, including simple backup cameras and blind-spot warning sensors, all the way up through to lane departure warning systems, adaptive cruise control, self-parking, and more. The absolute endpoints of ADAS will eventually be cars that are thoroughly autonomous, aka “self-driving,” and that will not need any human driver at all. But even now, years before we get to the point of totally autonomous cars, ADAS safety features are making it safer and safer to drive every day.

Billions of dollars are spent in the development of ADAS technologies by companies around the world. Nowadays, it is hard to find an automobile manufacturer that is not budgeting significant resources on ADAS technology. General Motors, Volvo, Toyota, Ford, Volkswagen, Tesla, BMW, and Audi, to name a few. It’s a long list of virtually every car, truck, and bus manufacturer in the world.

ADAS technology is growing at a pace of a dream, and no one wants to be lagging behind.

How does ADAS work?

It works by alerting the driver to danger or even taking action to avoid an accident. A vehicle that is equipped with ADAS can sense its surroundings, process the information quickly and accurately in a computer system, and then produce the right output for the driver.
ADAS-equipped vehicles are equipped with a wide set of advance sensors that complement the eyes, ears, and decision-making of the human driver. Can you see in the dark? Not too well, but RADAR can. Can you echolocate like a bat or a dolphin to determine if there’s a child behind your car before you put your car in reverse? No, but SONAR sensors can. Can you see in all directions at once? No, but cameras and LiDAR sensors can. Do you know your exact latitude and longitude at all times? No, but several constellations of global positioning satellites in space can send that information to your car, and more.

The ADAS system architecture is basically a suite of sensors, interfaces, and powerful computer processing that integrates all this data and makes decisions in real time. These sensors are constantly measuring the environment around the vehicle and presenting that information to onboard ADAS computers for prioritization and action. Today, they save lives by preventing accidents that would have otherwise happened without ADAS. Someday, these technologies will create fully autonomous vehicles.

Active vs. passive ADAS systems

Passive ADAS systems
Regardless of the number or type of sensors installed, in a PASSIVE ADAS, the computer only will inform the driver of an unsafe condition. The driver will need to take appropriate evasive actions to prevent this condition from becoming an accident. Typical warning methods are sounds and flashing lights, sometimes even in the form of physical feedback, such as a steering wheel that shakes to alert the driver that the lane they are changing into is occupied by another vehicle (blind spot detection). Common Passive ADAS Functions Include:

• ABS – Anti-lock Braking Systems: Keep the car from skidding and turning when emergency braking is applied.
• ESC – Electronic Stability Control: Assists the driver in avoiding under or over-steering, especially during unexpected driving conditions.
• TCS – Traction Control System: Incorporates aspects of both ABS and ESC above, to assist the driver in maintaining adequate traction when negotiating turns and curves.
• Back-up Camera: Provides the driver a view behind the car, when parking or backing up.
• LDW – Lane Departure Warning: Alerts the driver if the vehicle is not keeping within its lane.
• FCW – Forward Collision Warning: Tells the driver to brake in order to avoid a collision ahead.
• Blind Spot Detection: Warns the driver that there is a vehicle in their blind spot.
• Parking Assistance: Warns the driver when their front or rear bumpers are approaching an object at low speeds, i.e. when maneuvering into a parking space.

Active ADAS systems

In an ACTIVE ADAS system, the vehicle takes direct action. Examples of Active ADAS functions include:

• Automatic Emergency Braking: Automatically brakes as required to avoid hitting a vehicle ahead or another object, including pedestrians, animals, or anything in the lane of travel.
• Emergency Steering: steers the car to avoid striking an object in the lane of travel.
• Adaptive Cruise Control: Adjusting cruise control speed to match vehicles ahead.
• Lane Keeping Assist and Lane Centering: Steering the car to stay centered in the lane.
• Traffic Jam Assist: Combines adaptive cruise control and Lane Keeping Assist to provide semi-automated driver help during dense traffic events, i.e., stop-and-go conditions due to lane closures, road construction, etc.
• Self Parking: Self-maneuvering into parking spaces.

The ultimate extension of ADAS technology is full autonomy, i.e., self-driving capability (a common acronym is AV – “Autonomous Vehicle”). If we imagine a future world where cars, trucks, and buses are driving around without human operators in control, the challenges involved in creating such a broad system of automated driving technologies seem daunting.
But the rewards will be great:

• Far fewer accidents are caused by driver error, meaning fewer human injuries and death, as well as fewer damaged or destroyed vehicles and property.
• Lower energy consumption due to ride-sharing, and possibly even fewer cars are needed per capita.
• Self-managed traffic systems on busy roads, meaning fewer traffic jams.
• And many others.

In 1963 Chicago introduced “ramp meters” (traffic lights) at the on-ramps to busy highways, to regulate the number of cars that could enter during busy times of the day and prevent traffic jams. This practice is found all around the world today. In the future, this kind of regulation could be done at a higher level, pacing or even redirecting cars to prevent traffic jams.

The six levels of vehicle autonomy

The US Department of Transportation has adopted the six levels of vehicle autonomy developed by the SAE (The Society of Automotive Engineers International), as follows:

Types of autonomous vehicles

There are several types of autonomous vehicles today:

• Passenger Cars
• Taxis and Ride-Sharing Vehicles
• Transportation Vehicles, Large and Small

Passenger cars

Completely self-driving passenger cars and taxis remain the ultimate goal of this technology. But like America’s moon missions of the 1960s and 1970s, a huge array of benefits, both inside and outside of space exploration, resulted from the technical challenges that had to be overcome to send men to the moon and return them safely to Earth.

So today, years before 100% autonomy has been reached, we are already reaping the benefits of advancements brought about by ADAS technology. With functions like collision avoidance, backup cameras, parking sensors, adaptive cruise control, and blind-spot detection, ADAS systems have already made driving safer.

Tesla’s level 2 “Autopilot” is not the most advanced self-driving technology on the market, but it is probably the best known by consumers because of the popularity of the Tesla brand of cars. Tesla gained fame as a maker of completely electric passenger cars. They are expanding into the small (pickup truck) and large (Class 8) truck space in 2021 and 2022.

Self-driving and electric car technology fit well together since both are very computer-intensive. In July 2021, Tesla began downloading the long-awaited Beta 9 version of level 4 autonomy into their customer’s cars. At the same time, Tesla is quick to caution that drivers must remain in the driver’s seat and be able to take over at any moment. Tesla CEO Elon Musk began promising this beta version as far back as 2018.

Taxis and ride-sharing vehicles

Companies working on self-driving taxis (aka “robo-taxis”) and shared-ride spaces include Waymo, TuSimple, Plus AI, and more. Not surprisingly, ride-share giants, Uber and Lyft are deeply involved in the self-driving space, investing millions and forming alliances across the self-driving landscape. They are looking to replace the cost of human drivers with technology, just as the large and small truck-based delivery companies are.

Looking at one example, Waymo is an American subsidiary of Alphabet, the parent company of Google. Today, people in the metropolitan Phoenix area in the USA can hail a fully autonomous Waymo One taxi using the Waymo app on their smartphones. Waymo driverless taxis are considered to be at level 4 of autonomy, but only within a prescribed route and under known conditions.

As of this writing, Waymo is operating 300 taxis in a ~100 square mile area (~260 km2) that includes the towns of Chandler, Gilbert, Mesa, and Tempe. It should be mentioned that fully driverless, aka “rider only” Waymo taxis operate in an area about half that size.

Transportation trucks, large and small

According to the US Department of Energy (US DOE), each year vehicles transport 11 billion tons (9.9 B metric tons) of freight – roughly $35 B (€29.5 B) worth of goods each day, and move people more than 3 trillion miles (~4.8 T km). The transportation sector accounts for approximately 30% of total US energy needs, and 70% of US petroleum consumption.

The scale of these numbers is why the DOE is so interested in increasing the energy efficiency of transportation, and advanced ADAS features are an essential component. How?

One of the earliest applications envisioned for self-driving or autonomous vehicles was in the area of “platooning” trucks. In this scenario, first put forward by Popular Science magazine in 1995, a lead truck driven by a human operator would lead a convoy (aka “platoon”) of autonomous trucks that would follow a human-operated leader. This approach has applications not just in transportation, but in farming, mining, military operations, and more. Backed by Volvo, Peloton Technology is actively developing truck “platooning” technology.

According to a 2018 DOE report: “Platooning involves the use of vehicle-to-vehicle communications and sensors, such as cameras and radar, to virtually connect two or more trucks together in a convoy. The virtual link enables all of the vehicles in the platoon to communicate with each other, allowing them to automatically accelerate together, brake together, and enables them to follow each other at a closer distance than is typically possible with unlinked trucks.”

Advantages of platooning include:

• Reduced energy costs, because the lead vehicle cuts through the air, reducing the aerodynamic drag on platooned trucks following very closely behind.

• Because there are smaller distances between them, platooned trucks occupy less space on the roads.

• Increased human safety, since there is only one driver. This is even more significant in the platooning of military vehicles operating in war zones.

Today the emphasis on self-driving commercial vehicles is for freight delivery in large trucks, as well as local delivery of food and small packages in much smaller trucks, sometimes referred to as “last mile” delivery. This includes packages as well as food, like pizza delivery, for example. Numerous companies are in the test and small-scale operational phases of development in this area. Companies working in this area include Daimler, Volvo, Navistar, Paccar (the maker of Peterbilt, DAF, and Kenworth trucks), Ford Otosan, and more.

Waymo Via is Waymo’s commercial delivery service, applying the same driverless vehicle technology from their taxi service to both long-haul trucking as well as last-mile delivery using much smaller vehicles. Waymo does not manufacture vehicles but has partnered with other companies like Fiat-Chrysler, Audi, Toyota, and Jaguar.

Tesla is developing the Tesla Semi, a class 8 semi for long-haul trucking. It will feature four independent electric motors – one per drive wheel. The first version will require a driver, but it is intended to become a completely autonomous truck based on the company’s Autopilot system.

It was just a brief introduction to the ADAS system; my next article will concentrate on the technology behind it.

Be sure to stay tuned! 

Exclusive written for Automark Magazine, Oct 2024 By Muhammad Usman Iqbal, Head of Quality Department, Foton Jw Auto Park (Pvt.) Limited.

Economic Overview

Mexico is recognized as one of the most open economies in the world, boasting an extensive network of Free Trade Agreements (FTAs) that provide access to 50 countries. This network makes Mexico a vital player in global trade. Key FTAs include:

• Pacific Alliance FTA: Covers 41% of Latin American and Caribbean GDP ($2,707 billion).
• European Union FTA: Represents 22.9% of the world’s GDP ($19,974 billion).
• USMCA (United States-Mexico-Canada Agreement): Comprising 28% of global GDP ($24,440 billion).
• Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP): Covers 12.9% of global GDP ($11,262 billion).

As the 2nd largest economy in Latin America after Brazil, Mexico’s GDP stands at $1.27 trillion. Despite ranking second in terms of GDP, Mexico is Latin America’s leading exporter, responsible for a third of the region’s total exports.

Automotive Industry Growth in Mexico: Implications and Opportunities

Mexico’s rapid growth in the automotive industry has implications across the value chain. Economic developers in the United States and Canada often view Mexico as a competitive threat due to potential shifts in automotive investments southward. However, many automotive firms in the U.S. and Canada depend on Mexico as part of an integrated supply chain, serving both as a source of inputs and as a destination for outputs.

Mexico’s automotive industry has become a hub for international automotive investments. As companies seek to establish or expand operations in North America, Mexico is increasingly being viewed as a prime location for new facilities. While the country offers numerous advantages, not every operation is suited for Mexico, and some suppliers may find it difficult to establish a presence due to local market dynamics or the specific needs of their clients.

Mexico’s Automotive Aftermarket: A Sector Poised for Growth

The Mexican automotive aftermarket presents significant growth opportunities, particularly as millions of passenger vehicles are now out of warranty in 2023. The population of these out-of-warranty cars is expected to grow at a robust CAGR from 2023 to 2031, creating substantial demand for replacement parts.

The Mexican automotive aftermarket is segmented by vehicle type, replacement parts, and certification:

• Vehicle Type: Divided into passenger vehicles and commercial vehicles.
• Replacement Parts: Includes a wide range of products such as tires, batteries, brake parts, filters, lighting components, electronic components, lubricants, clutch parts, engine components, and more.
• Certification: Products are categorized as genuine parts, certified parts, and counterfeit parts.

This segmentation highlights the variety of products and services in demand, positioning Mexico as a key market for both domestic and international suppliers.

Key Economic Indicators

• Population: 130 million
• GDP Annual Growth: 3.23%
• GDP Per Capita: USD 10,482
• Inflation Rate: 5.53%
• Interest Rate: 10.50%
• Government Debt to GDP Ratio: 48%
• Import Tariffs: 1% to 6% (varies by parts)
• Exchange Rate: I USD = 19.89 Mexican Peso

List of products at 6 digits level imported by Mexico in 2023

detailed products in the following category: 8708 Parts and accessories for tractors, motor vehicles for the transport of ten or more persons, …

Sources: ITC calculations based on UN COMTRADE statistics.

Transportation Options Between Pakistan and Mexico

By Air:

There is at least 1 airline operating flights between Jinnah International Airport (KHI) and AeropuertoInternacionalLIc. Benito Juarez (MEX). The typical flight duration is approximately 1 day 6hours, including layovers. A notable advantage for travelers with a U.S. visa is that Mexico offers the convenience of visa-on-arrival, making the journey smoother for those who meet this requirement.

By Sea:

For shipping goods, the shortest sea route from Port Qasim (PKBQM) in Karachi to Veracruz (MXVER) in Mexico takes about 39 days and 19 hours. This route offers reliable options for transporting cargo between the two countries.

Key Events in MEXICO 2025

Upcoming Exhibitions

Conclusion

Mexico’s economic openness, strong trade agreements, and growing automotive industry make it an attractive destination for international investment. The automotive aftermarket, in particular, presents a thriving opportunity for growth as the country’s fleet of aging vehicles drives demand for replacement parts. For businesses looking to capitalize on Mexico’s dynamic market, understanding the local automotive landscape and leveraging the country’s trade advantages will be key to long-term success.

Mexico’s combination of open trade policies, strategic FTAs, and a booming automotive aftermarket underscores its position as a global economic and industrial powerhouse in the Latin American region.

By Mashood Khan – Director – Mehran Commercial Enterprises – Expert Auto Sector / Former Chairman PAAPAM

Article published in Automark Magazine’s October-2024 printed/digital edition

Dear Readers in times of economic downturn, it’s natural for many to focus on the challenges and hardships that accompany such periods. Businesses struggle, jobs are lost, and uncertainty looms over financial markets. However, history tells us that some of the most successful companies were born during such turbulent times. The great irony of adversity is that, while many falter, others rise from the ashes stronger than ever. This begs the question: Are we focusing too much on the problems, or are we seeking the silver linings hidden within these challenges? More importantly, are we limiting ourselves by buying into the belief that tough times inevitably lead to failure?

The reality is that our mindset plays a critical role in how we navigate adversity. Instead of succumbing to the narrative that economic hardship signals the end of opportunity, perhaps it’s time to shift our perspective. If we look closely, the seeds of success often sprout in the most unexpected circumstances. But it’s up to us to recognize these opportunities, adjust our beliefs, and seize the moment.

Economic Downturns: The Birthplace of Great Companies

Some of the world’s most successful companies were launched during times of economic crisis, when it seemed counterintuitive to start a business. Why would anyone start a company when consumer spending is low, credit is tight, and uncertainty reigns supreme? It turns out that adversity can sharpen focus, spark innovation, and provide fertile ground for new ideas.

1. Microsoft (1975)
   Microsoft, now one of the largest and most influential companies in the world, was founded in 1975, right after a recession that saw economic stagnation. Bill Gates and Paul Allen took a risk and bet on the future of personal computing at a time when the economy wasn’t favorable. This bold move paid off, and today, Microsoft is a cornerstone of the tech industry.
2. Apple (1976)
   Another tech giant, Apple, was founded in the aftermath of the 1970s recession. Steve Jobs, Steve Wozniak, and Ronald Wayne launched the company in 1976 with a vision of revolutionizing personal computing. Despite economic challenges, Apple thrived by focusing on innovation and creating products that ultimately transformed industries and societies.
3. Airbnb (2008)
   The 2008 global financial crisis is one of the most severe downturns in modern history, but it also gave birth to several transformative companies. Airbnb, a platform that allowed people to rent out their homes or spare rooms to travelers, was one such company. Founded by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb was initially a small idea to make some extra money during tough times. The founders saw an opportunity in a market where many would have seen only struggle, and today Airbnb is a multi-billion dollar enterprise.
4. Uber (2009)
   Uber, now synonymous with ride-sharing, was launched in the wake of the 2008 recession. Its founders, Garrett Camp and Travis Kalanick, saw an opportunity to disrupt the taxi industry and provide more convenient transportation options in cities. Despite the economic challenges, Uber’s innovative approach to an old problem allowed it to flourish, and it fundamentally changed the way people think about mobility.

These examples demonstrate that some of the most groundbreaking companies were created not in times of abundance but in times of scarcity. The economic conditions forced entrepreneurs to think creatively, adapt quickly, and seize opportunities that others might have overlooked. This history raises an important question for all of us: Are we focusing too much on what’s going wrong, or are we actively looking for opportunities during tough times?

Mindset Matters: The Power of Perception in Times of Crisis

During challenging times, it’s easy to fall into the trap of focusing solely on problems. We complain about shrinking markets, declining sales, and economic uncertainty. However, what often limits us isn’t the external circumstances—it’s our internal beliefs and mindset.

If we believe that an economic downturn automatically means failure, our actions will reflect that belief. We’ll be more cautious, risk-averse, and pessimistic about the future. But what if we challenged these beliefs? What if, instead of seeing problems, we chose to see possibilities?

This shift in mindset is crucial because it changes the way we approach adversity. When we stop focusing on what’s wrong and start asking, “Where are the opportunities?” we open ourselves up to new possibilities. This doesn’t mean ignoring the challenges—far from it. It means acknowledging the difficulties while also looking for silver linings.

Challenging Limiting Beliefs

Let’s consider the belief that “businesses always go down in tough times.” This is a limiting belief that isn’t necessarily true. While many companies do struggle, others thrive by finding new ways to serve their customers, pivoting to new markets, or developing innovative products. The key difference lies in mindset: The companies that succeed during downturns are those that don’t accept the status quo. They challenge the notion that failure is inevitable and instead focus on what they can control.

Think of how digital platforms, such as Zoom and Netflix, flourished during the COVID-19 pandemic. These companies were able to capitalize on the sudden shift in consumer behavior, not because they were lucky, but because they were prepared and positioned to meet the new demand. Similarly, e-commerce platforms like Shopify saw explosive growth as more businesses moved online to survive lockdowns. These companies succeeded not because they avoided the crisis, but because they embraced the opportunities hidden within it.

Finding the Silver Linings: The Role of Innovation

If adversity sharpens focus, then it also fuels innovation. When resources are scarce and the environment is hostile, companies are forced to think creatively to survive. This is often when some of the most innovative ideas are born.

Consider how economic downturns can lead to:

• Cost-Cutting Innovation: During lean times, businesses are forced to innovate not just in their products but also in their processes. This may lead to breakthroughs in efficiency, reducing waste, and creating leaner, more agile operations.
• New Consumer Needs: When the economy struggles, consumer needs shift. People may prioritize value over luxury, or they may seek out new ways to save money. Companies that can identify and meet these changing needs are well-positioned to succeed. For example, during the 2008 financial crisis, companies offering budget-friendly solutions or subscription models (like Netflix) thrived as consumers looked for affordable entertainment.
• Shifts in Technology and Behavior: Economic downturns can accelerate shifts in technology and behavior. For instance, remote working tools like Slack, Zoom, and Microsoft Teams all grew in popularity during the COVID-19 pandemic. Companies that recognized these shifts early and adapted their offerings accordingly were able to succeed despite the broader economic struggles.

Taking Advantage of Opportunity: A Call to Action

The companies that have thrived during economic downturns didn’t simply wait for things to get better—they actively sought out and created opportunities. In the same way, we must ask ourselves: How are we limiting our approach? What beliefs are holding us back? What opportunities are we overlooking because we’re too focused on the problems?

Instead of saying, “It’s a tough time, therefore, everything is difficult,” we should shift our thinking. Yes, there are challenges, but those challenges often reveal new opportunities. Perhaps new markets are emerging, consumer needs are shifting, or there are inefficiencies in current systems that can be improved. We need to actively look for the silver linings and adapt our strategies to seize them.

Conclusion: Thriving in Tough Times

Economic downturns will always pose significant challenges. But history shows us that these times are also ripe with opportunity for those willing to change their perspective. Whether it’s by innovating in the face of adversity, challenging limiting beliefs, or recognizing shifting consumer needs, there is always room for growth—even in the harshest environments.

The question is: Are we focusing on the problem, or are we actively looking for the opportunity? The companies that succeed in tough times are those that choose the latter, and in doing so, they not only survive but thrive.

Now is the time to ask: Where are the opportunities? What can we do differently? The answers to these questions will determine who rises from the ashes when the storm passes.

Exclusive article written by Aqeel Bashir for Automark Magazine’s October-2024 printed/digital edition

Dear reader!! The change in the automotive sector from internal combustion engine (ICE) to electric vehicles (EVs) is bringing about a new revolution. Similarly, quite a lot deeper change is being witnessed in the aftersales market. As many similarities exist between the maintenance needs of EVs and ICE vehicles, it is also likely that there may be some differences as well that must be addressed by the providers of Aftersales Services so that their special needs are catered to by the changing behavior of EV customers. In this regard, by better understanding the specific needs of the EV owner and through investment in specialist training and infrastructure, Aftersales Service providers can position themselves at the forefront of this industry. This will then enable the businesses to offer excellent customer service and support and thereby contribute to the successful adoption of electric vehicles.

Electric vehicles, or EVs as it is popularly termed, have been gaining popularity rapidly in the automotive sector. It has transformed and redefined how we consider transportation. These EVs have attracted consumers through a combination of technology, environmental concerns, and government support. Compared to the gasoline-powered counterparts, the most notable advantage of using EVs is relatively low operating costs. They are less expensive to maintain, incur no fuel costs, and often have lower road tax or registration fees in most jurisdictions.

EVs are cleaner and greener: since they are emitters of zero tailpipe emissions, something which becomes very important in urban areas due to a big air pollution problem. Performance-wise, EVs often outperform their gasoline counterparts in terms of thrust, operated quietly, and respond faster to acceleration. Several governments around the world have offered incentives on the adoption of EV’s through tax credits, subsides, and free charging infrastructure therefore are increased in recent years. Advancement in battery technology, development of charging infrastructure, and more sophisticated automobile designs make EVs appear as being made more accessible and convenient for consumers. Climate change awareness and sustainable transportation needs have fueled the trends of EVs. The International Energy Agency claims that there are 145 million electric cars on the road worldwide by 2030 and 10 million only in 2020-2021. This is a tremendous shift within the automotive landscape and endorses growing acceptance of EVs.

Electric vehicle adoption is gaining momentum at unprecedented speeds. Along with this, aftersales service for electric vehicles is growing at a tremendous speed too. In fact, the market of aftersales services for electric vehicles is quite promising with considerable opportunities to exploit rising demand for specialized knowledge and services. A lot of challenges remain in acquiring expertise and infrastructure to provide aftersales services in electric vehicles.

The rise of electric vehicles serves to change not only the method of designing and manufacturing cars but also the after-sales services profoundly. In comparison with ICE vehicles, it brings a different challenge for manufacturers, service providers, and customers in terms of aftersales services. The whole aftersales services have changed completely with the advent of electric powertrains. Routine maintenance activities like oil changes, exhaust repair, and engine diagnostics no longer dominate.

Changes in the service ecosystem-from the frequency and characteristics of repairs to tools, skills, and infrastructure supporting EVs-have all been impacted by the introduction of electrical powertrains. The main differences in the aftersales services between the electrical vehicles and the ICE vehicles not only mark the basis of the route parading the fundamental design of these technologies but also signify a direction that stands at the very core of development in industry-the shift towards digitalization, sustainability, and convenience for customers.

As those customers are more likely to rely on their vehicles for daily transportation, a need for reliable and efficient Aftersales Services is becoming the top priority for a regular inspection of the vehicle by skilled team. Global induction of electric vehicles has brought into view the necessity of Aftersales Service to become an important and emergent aspect of the modern automobile industry.

Unlike other traditional automobile vehicles, EVs are supposed to require unique maintenance and repair Services such as battery management, charging infrastructure support, and downloading software updates, among others. Aftersales service in EVs is entirely distinct from all the traditional internal combustion engine vehicles and thus poses challenges and opportunities in maintenance, repair, and customer support. Strong after-sales ecosystems assure customer satisfaction and brand loyalty, and higher long-term adoption of EVs. This new market calls for companies to transform business models, teaching skilled technicians and developing new services based on new generations’ needs to witness such a shift in vehicle technology. EVs have fewer moving parts and less wear and tear than an ICE vehicle.

Units like an engine, transmission systems, and exhaust systems are replaced by units like electric motors and battery systems. Routine servicing such as changing oil, replacing spark plugs, and replacing fuel filters are now considered obsolete, thereby reducing the regularity of maintenance. Routine checks of the health of the battery and its maintenance would allow it to operate perfectly with a maximum life span. The routines must check for voltage, state of charge, and temperature. In general, the performance and lifetime of the EV depend on the health of the battery, and hence diagnostics, software updates, and the monitoring of battery performance are integral components of an Aftersales Service.

The life of EVs is usually abbreviated by the degeneration of their batteries, which may become necessary to replace. Aftersales service providers should have the know-how and infrastructure to replace batteries cost effectively. Companies can offer battery repair, refurbishment, or replacement programs and also offer warranties for establishing goodwill with the customers. Ensuring Responsible and Sustainable EV Battery Disposal EV batteries need proper disposal and recycling methods for environmental sustainability. Aftersales service providers must tie up with facilities that recycle used batteries responsibly.

EVs rely heavily on software systems-including battery management, driver-assistance features, and infotainment-they would hence require best-in-class OTA software updates releasing new features or improving performance. They also now include in their Aftersales Services software-based troubleshooting as well as cybersecurity support-where these aspects are less prominent in classic ICE aftersales.

After-sales Service revenue from standard activities such as oil change and filter changes usually have a consumption ratio of 100%. The revenues from service are therefore said to be completely consumed by the dealership’s costs in terms of labor, parts, and overhead.These are standard maintenance tasks that must be undertaken for the proper functioning and durability of the vehicle; normally, customers will pay for them. Although EVs also require periodic maintenance, the type and frequencies of such services might differ from those for ICE vehicles. Thus, the aftersales revenue absorption ratio might be affected by such differences. In terms of maintenance needs, the aftersales revenue absorption ratio for EVs compared with ICEs might be lower. However, the potential revenues of dealerships through service activities for EVs are quite visible.

They can focus on battery management, charging infrastructure support, software updates, and general maintenance. All these can help dealerships really build out profitable aftersales business for EVs. While some revenue streams are going to be limited by a reduced need for traditional forms of maintenance, new opportunities created by such factors as battery diagnostics, software updates, subscription services, and sustainability initiatives are exciting. Companies embracing digitalization and working on innovative service models will be well positioned to realize this increasingly dynamic EV market. Strategic investment in training, infrastructure, and customer engagement programs will help businesses navigate this shift and unlock new sources of aftersales revenue.

Challenges and Opportunities
The EVs Aftersales Service market presents challenges and opportunities at the same time, as this shift to electric vehicles has brought some unusual challenges but tremendous amounts of growth and innovation. Adaptation to change by infrastructure retooling, staff upskilling, and customer-centric services and digitalization, sustainability, as well as emerging new business models, will only have service providers service providers ready for success. New revenue opportunities will be unveiled relative to customer satisfaction. For EV aftersales service to be successful, the bottom line includes answering ahead of the curve about the challenges and making an opportunity to create seamless, reliable, and sustainable customer experience.

• Skilled technician: A fully qualified and experienced technician is needed to acquire deep knowledge of the subtleties of EV technology to ensure effective maintenance and repair tasks. There is a requirement for specific tools and infrastructure for handling high-voltage systems, with tremendous investments needed in retooling workshops and erecting EV service networks. Technicians have to undergo recurring training and certification on aspects of electric drivetrains, battery diagnostics, and software troubleshooting among others, which increases the cost of operations. Smaller, independent service providers may have some issues sustaining the capital expenditure that is necessary to service EVs. The number of qualified EV technicians created by this expansion requires an outgrowth in the labor side. This often leads to a shortage. Mechanics who have regularly prepared on the maintenance of ICE vehicles require intensive retraining to handle the EVs safely and efficiently. This slows the transition.
• Charging Infrastructure: The development of charging infrastructure is mainly in demand as far as the ramp up of EVs and the growth of the Aftersales Service market are concerned. Customers are mostly dissuaded by the lack of charging infrastructure as they cannot get swift access to charging when opting to have repairs done. Remoteness and lesser developed regions in terms of their network continue to pose significant difficulties in the effective service of customers for service providers.
•  Battery replacement, disposal, Warranty and Liability Issues: These usually include long terms for battery warranties, which would provide significant responsibility to manufacturers and dealers to ensure the health of the battery for a long time. Recycling technologies for batteries are still under development; presently, extraction of raw materials, like lithium, cobalt, nickel, etc., is hard and costly. Since most consumers are concerned about battery degradation or other performance-related problems, warranty management and consumer expectations increase complexities in aftersales processes.

Takeaway from this article:

Electric vehicles have in the past few years experienced a major transformation in the automobile industry, changing the face of the automobile world, as the shift towards electric vehicles (EVs) changes the after-sales service industry. Very soon, there will be a drastic change in transportation, energy consumption, and much environmental change.
The automotive industry is moving in the direction of electric mobility, a new reality that changes dynamics. Businesses can play leading roles in a growing EV aftersales service market by capitalizing on opportunities and addressing challenges. As overall EV penetration increases, the aftersales service industry is in for transformation.

Businesses can make money out of the expanding market for EV aftersales services only if they understand the special demands electric vehicles have. Differentiated by specialized training and infrastructure, aftersales service providers can play a pivotal role in supporting the successful adoption of electric vehicles by going an extra mile in customer satisfaction and with being ahead of the technological curve.

Exclusive article written by Muhammad Rafique for Automark Magazine’s October-2024 printed/digital edition

In Pakistan’s rapidly evolving automotive market, new entrants continue to emerge, making it essential for car owners to understand and maintain the resale value of their vehicles. Cars are often one of the most significant investments individuals make, and much like any other financial asset, their value can appreciate or depreciate based on how they are treated over time. For car owners, protecting resale value can lead to significant financial returns when it’s time to upgrade, sell, or trade-in their vehicle.

This article explores the factors influencing resale value, the advantages of maintaining your car through authorized dealerships, and how strategic ownership decisions can transform a vehicle into a valuable asset. Whether you’ve purchased a new entrant model or are considering one, these tips will help ensure you get the best return on your investment when selling.

What is Resale Value and Why is it Important?

Resale value is the estimated amount a vehicle can be sold for after being used for a certain period. It is a critical aspect for car owners and prospective buyers alike because it significantly affects the total cost of ownership. Whether you’re upgrading to a newer model or simply need to sell your car, understanding resale value can help you make more informed decisions.

In Pakistan, as new entrants like DFSK, MG, HAVAL, and Changan challenge traditional players such as Toyota, Suzuki, and Honda, understanding resale value becomes even more essential.

Factors Affecting the Resale Value of Cars in Pakistan

Several factors influence how much a car will be worth when it’s time to sell:

1. Brand and Model Reputation
   A car brand’s reputation for quality, durability, and reliability plays a significant role in its resale value. Established brands like Toyota and Honda have a strong resale market due to their history of reliability and customer trust. New entrants may take time to build this level of trust, but brands like DFSK, MG,Changan& HAVAL have gained attention due to their competitive features and pricing.
2. Number of Units on the Road:

The number of cars seen on the road plays a significant role in shaping a model’s perceived popularity and its resale value. When a car is commonly spotted, it gains recognition, fostering trust among potential buyers. This familiarity can give the impression that the car is reliable, well-received, and widely accepted in the market, thereby boosting its resale value.

• Vehicle Condition
  The physical and mechanical condition of your car is crucial. Well-maintained cars with fewer issues always fetch higher prices. For new entrants in Pakistan, maintaining a flawless maintenance history can help offset potential skepticism buyers may have towards less-established brands.
• Mileage
  Lower mileage cars are generally perceived as less worn out and can command a higher resale price. Pakistanis prioritize mileage when purchasing used vehicles, so keeping your car’s mileage low can help maintain its value.
• Age of the Car
  Newer cars typically have higher resale values, but they also lose 15-25% of their value annually in the first few years. If you buy a car from a new entrant, be prepared for a steeper depreciation curve until the brand’s resale market matures.
• Market Demand
  If a car model is popular, its resale value remains high. SUVs and compact sedans are particularly sought after in Pakistan. Vehicles that are hard to find may command higher resale prices due to limited availability, which may benefit new entrants with limited market supply.
• Fuel Efficiency
  With fluctuating fuel prices, fuel-efficient cars tend to retain their value better. The market is also seeing a shift toward hybrid and electric vehicles (EVs), with models like Toyota Cross, SERES 3 (EV), HAVAL, MG ZS EV, and Changangaining traction for their efficiency.
• Features and Trim
  Cars equipped with advanced safety systems, modern infotainment options, and premium interiors usually hold better resale value than base models. Buyers in Pakistan increasingly seek modern features in used cars.
• Color
  Surprisingly, car color affects resale value. Neutral colors like white, black, and silver are preferred in Pakistan, while unique colors might struggle to attract potential buyers.
• Economic and Regulatory Factors
  Government regulations, such as new emissions standards or taxes, can impact a car’s demand and resale value. Pakistan’s push toward stricter emission standards and EV adoption may negatively impact older diesel vehicles and boost the resale value of hybrids and EVs.

Understanding How Resale Value Works

Understanding how depreciation and sales channels impact resale value can help you make smarter decisions:

1. Depreciation

Cars naturally depreciate over time, typically losing 15-25% of their value each year, with the most significant depreciation occurring in the first 3-5 years. By year five, most vehicles are worth about 40-50% of their original market retail price. However, factors like economic inflation can have a direct and varying impact on the resale value of vehicles, potentially altering these depreciation ratios. High inflation may drive up the cost of new cars, which in turn can influence the demand and resale price of used vehicles.

• Trade-In vs. Private Sale
  In Pakistan, selling your car privately often yields a higher resale price than trading it in at a dealership. Dealerships need to make a profit, so they typically offer less when buying a used car. However, trading in might be more convenient if you’re upgrading.
• Certified Pre-Owned (CPO)
  Certified pre-owned vehicles undergo rigorous inspections and refurbishments by authorized dealerships. CPO cars often come with warranties, making them more appealing to buyers and fetching higher resale values.
• Vehicle History
  A clean vehicle history—free of accidents or major repairs—can increase resale value. Authorized dealerships can verify vehicle histories, improving transparency in the used car market.

Maximizing Your Car’s Resale Value

While resale value is affected by factors such as age and mileage, there are several steps owners can take to maintain or even increase their vehicle’s value over time:

• Regular Maintenance: Routine servicing, including oil changes, brake inspections, and tire alignments, is crucial in maintaining resale value. Buyers prefer cars that have been well cared for.
• Protect the Exterior and Interior: A car’s appearance significantly influences buyer interest. Regular washing, waxing, and addressing minor scratches can keep the exterior sharp. Protecting upholstery from stains and damage is essential; using seat covers and floor mats can help.
• Avoid Aftermarket Modifications: While personalizing your vehicle may be tempting, aftermarket modifications often reduce resale value. Buyers typically prefer factory-standard cars, as modifications can signal misuse or reduced reliability.

The Role & Importance of Authorized Dealerships in Maintenance

Maintenance at an authorized dealership can enhance your car’s resale value by assuring potential buyers. Here’s why:

• Certified Service: Technicians at authorized dealerships are specifically trained to work on your car model, ensuring high-quality service.
• Genuine Parts: Authorized dealerships use genuine parts designed for your vehicle, contributing to its longevity. Cars serviced with original parts tend to fetch higher resale values.
• Warranty Protection: Maintaining regular services at an authorized dealership often keeps the manufacturer’s warranty intact, making the vehicle more attractive to buyers.
• Comprehensive Service Records: Dealerships maintain detailed records of every service performed. These records can serve as a powerful selling point when you’re ready to resell, providing transparency and peace of mind to potential buyers.
• Recall Management: Dealerships manage recalls, ensuring any potential safety issues are addressed. This boosts resale value by demonstrating that the car is in optimal condition.

Key Takeaway:

Maximizing the resale value of a car requires a combination of regular maintenance, smart ownership decisions, and careful upkeep. For new entrants in Pakistan, building trust in the brand will play a key role in resale value.

Treating your vehicle as an investment and taking proactive steps to protect its condition can lead to better returns when it comes time to sell. As the automotive landscape in Pakistan continues to grow with new entrants, understanding how to maintain and enhance resale value can significantly impact the total cost of ownership. Viewing a car as part of a broader asset portfolio can transform it into a valuable financial tool.

Exclusive article written by Asif Mehmood for Automark Magazine’s October-2024 printed/digital edition

As the electric vehicle (EV) market in Pakistan continues to grow, driven by various factors, we recognize the need for standardization to promote economies of scale, enhance product quality, and provide greater consumer convenience. In this regard, we would like to propose the standardization of the following key components across electric vehicle manufacturers:

1. Wheel Hub Electric Motors
2. Lithium Batteries
3. Inverters
4. Controllers
5. Switches
6. Metal Parts
7. Common battery sizes and voltages for all products   
8. Uniform tire sizes
9. Interchangeable electric components (inverter, controller, switches)

This standardization will enable vendors to develop compatible electric motorcycle scooter kits and parts, such as:

1. Wheel hub motors  
2. Batteries 
3. Inverters   
4. Controllers
5. Switches 
6. Tyres  
7. Frames   
8. Metal parts
9. Rubber Parts
10. Wire Harness
11. Cables

History of Standardized Common Parts of Conventional Gasoline Motorcycles in Pakistan
In 2003, motorcycle production and sales in Pakistan were at 100,000 units. With the establishment of new motorcycle factories and the adoption of standardized common parts, production and sales have surged to over two million units. All OEMs began producing 70cc, 100cc, and 125cc motorcycles using common parts, with vendors manufacturing and supplying these parts across the board. This standardization led to increased production volumes, a reduction in prices, and ultimately, significant benefits for end users. We propose applying this same strategy to electric motorcycle scooters to drive production, sales, and cost reductions for the benefit of consumers.

Benefits of Standardization

For the Industry:

• Increased production volumes
• Reduced production costs
• Improved quality control
• Enhanced competitiveness
• Streamlined supply chain management

For Consumers:

• Standard warranties and guarantees across brands
• Easier access to replacement parts and repairs
• Reduced maintenance costs
• Improved performance and safety
• Increased consumer confidence

Standardization Parameters
To ensure compatibility and efficiency, we suggest standardizing the following:

1. Specifications
2. Design
3. Sizes
4. Performance criteria

Implementation Roadmap
We recommend the following steps for successful implementation:

1. Formation of a technical committee comprising industry stakeholders
2. Definition of standardization parameters
3. Development of standardized component specifications
4. Industry-wide adoption and implementation

By introducing these standardized components, we can create a more efficient, competitive, and consumer-friendly electric vehicle industry in Pakistan. Furthermore, this approach will support the localization and development of electric motorcycle scooters, boosting local manufacturing, creating jobs, and reducing overall production costs.

The Growing EV Market: Challenges and Opportunities
As over 100 assemblers prepare to enter the market with electric bikes, we face both challenges and opportunities. Standardization will be critical to addressing issues related to quality control, market competition, and potential market saturation, while opening up avenues for job creation, market education, and infrastructure development.

Why Standardization is Essential
Standardization of EV bikes in Pakistan is critical for ensuring safety, quality, and a seamless user experience. By defining common technical specifications, safety requirements, and performance benchmarks, we can facilitate the integration of e-bikes into the broader transportation system. Key benefits include:

• Safety Assurance: Establishing safety benchmarks ensures quality and prevents accidents caused by substandard manufacturing.
• Interoperability of Charging Infrastructure: Standardized charging protocols will allow users to charge e-bikes at various stations across the country, promoting accessibility.
• Quality Assurance: Standardization ensures that all electric bikes meet high-quality standards, leveling the playing field for manufacturers.
• Market Growth: Clear standards will encourage new players to enter the market, fostering healthy competition and innovation.
• Consumer Confidence: Consumers will feel confident knowing their e-bikes meet standardized safety and performance criteria.

Steps Toward Standardization in Pakistan

1. Regulatory Framework: The government should establish a comprehensive regulatory framework that includes safety standards, technical specifications, and certification processes.
2. Industry Collaboration: Manufacturers, suppliers, and other stakeholders should work together to define common standards and address challenges collectively.
3. Consumer Education: Raising awareness about the benefits of standardized products is key to helping consumers make informed purchasing decisions.
4. Incentives and Support: The government can encourage adoption through financial incentives, tax breaks, and research grants for manufacturers who comply with standardization guidelines.

By embracing standardization, Pakistan can lead the way in building a sustainable and competitive electric vehicle industry.

Thank you for considering our proposals. I look forward to further discussions on how we can contribute to the success of the upcoming policy and subsidy program for electric motorcycle scooters.

Exclusive written by Muhammad Yousuf Shaikh for Automark magazine’s November-2024 printed/digital edition
Chairman, Pakistan China Motorcycle Industry Council (PCMIC)