Automark

A “Dojo” is a Japanese term for a training facility that’s often used in the context of martial arts. However, it has also been adopted in various industries, including the auto industry, so let’s understand the concept and sole purpose of the DOJO to refer to a training program or facility that helps employees acquire new skills and knowledge.

The term “dojo” can be translated as “place of the way,” indicating that it is a space where individuals come together to train in the way of their respective martial art. In this blog, we will explore the history and significance of dojos in Japanese culture, as well as the practices and customs that take place within them.

In the Auto industry, dojos are used for several reasons:

Improving quality: Dojos help to improve the quality of the products being produced by providing a controlled environment for employees to practice new techniques and processes.

Reducing costs: By providing employees with the necessary training and skills, dojos can help to reduce costs associated with rework, scrap, and defects.

Enhancing innovation: Dojos encourage innovation and creativity by providing employees with the opportunity to experiment with new ideas and processes.

Standardizing processes: Dojos help to standardize processes and procedures across different teams and departments, ensuring that everyone is using the same best practices.

Developing talent: Dojos provide employees with the opportunity to develop their skills and knowledge, which can lead to career advancement within the company.

In the automotive industry, the Japanese technique of “dojo” has been used for decades to improve the efficiency, quality, and safety of production processes. In the automotive industry, the “dojo” is a dedicated space where workers can come together to collaborate, learn, and continuously improve their skills. The “dojo” is typically equipped with the necessary tools, equipment, and materials to support hands-on learning, experimentation, and problem-solving.

One of the primary goals of the “dojo” in the automotive industry is to reduce waste and improve efficiency. Workers in the “dojo” are encouraged to identify and eliminate any unnecessary steps, movements, or materials that slow down the production process. This can include anything from reorganizing workstations to streamlining communication between workers.

Another important aspect of the “dojo” in the automotive industry is safety. Workers in the “dojo” are trained on best practices for handling equipment, avoiding accidents, and responding to emergencies. The “dojo” is also used to simulate real-world scenarios, allowing workers to practice and refine their safety protocols in a controlled environment.

In addition to improving efficiency and safety, the “dojo” in the automotive industry is also used to promote quality. Workers in the “dojo” are trained on the proper techniques for inspecting, testing, and verifying the quality of their work. This can involve everything from using specialized tools to identifying defects and making necessary adjustments.

Overall, the Japanese technique of “dojo” has been a valuable tool for the automotive industry, helping to improve efficiency, safety, and quality. By providing a dedicated space for learning, collaboration, and continuous improvement, the “dojo” has helped workers in the automotive industry to master their craft and achieve excellence in their work.

History of Dojo:

The concept of dojo originated in Japan during the medieval period. At this time, martial arts were primarily taught in private settings, such as the homes of individual instructors. However, as the popularity of martial arts grew, many instructors began to establish dedicated training spaces, or dojo, where they could teach students in a more formal setting.

The first recorded use of the term “dojo” can be traced back to the 17th century, during the Edo period in Japan. During this time, the samurai class was largely disbanded, leading many former samurai to turn to martial arts as a means of employment. This led to the establishment of many dojos throughout Japan, where individuals could train and develop their martial arts skills.

Over time, the practice of martial arts in the dojo evolved beyond simply training in techniques and fighting skills. In many cases, dojo became centers of spiritual and philosophical learning, emphasizing concepts such as discipline, respect, and self-improvement.

Practices and Customs within Dojo

In modern times, a dojo typically adheres to a set of practices and customs that are intended to foster an environment of respect, discipline, and self-improvement. These practices may vary depending on the martial art being practiced, as well as the specific dojo in question. However, some common practices and customs within the dojo include:

Bowing: Bowing is a common practice in many dojos, and is often done at the beginning and end of each training session. Bowing is a sign of respect, and is meant to show appreciation for the opportunity to train and learn within the dojo.

Uniforms: Many martial arts require practitioners to wear a specific uniform, These uniforms often serve a practical purpose, such as providing freedom of movement during training. However, they also serve as a symbol of the expert’s commitment to the art and the dojo community.

Etiquette: Dojo often has a specific set of protocol rules that are required to follow. These may include rules regarding behavior within the dojo, such as not wearing shoes on the training floor, as well as rules regarding interactions with other practitioners and instructors.

Testing and Ranking: Many martial arts have a system of testing and ranking, where practitioners can earn higher levels of proficiency through demonstration of skill and knowledge. Testing and ranking within the dojo are often done in a formal setting, and are meant to provide motivation and recognition for practitioners who have achieved a certain level of proficiency.

Community: Dojos are often seen as more than just a training space – they are also a community of individuals who share a common passion for martial arts. Within the dojo community, have an opportunity tobond and develop lifelong friendships.

Takeaway from this article:

Dojo is an integral part of Japanese culture, serving as a dedicated space for individuals to train and develop their paramilitary arts skills. While the specific practices and customs within a dojo may vary depending on the martial art and the specific dojo in question, the core principles of respect, discipline, and self-improvement are shared by training experts, the dojo is a place where you can improve your skills, develop your character, and become part of an exciting community. Overall, dojos are important in the Auto industry because they help to improve the quality of the products being produced, reduce costs during manufacturing, enhance innovation while practicing, standardize processes and sequence of the work, and most important is to develop skill and talent.

As well said by Mr. Donald Potar that “Customers don’t expect you to be perfect. They expect you to fix things when they go wrong.

Since last two decades, it has been seena huge development in the dealership network with outstanding network by each company (OEMs) has been established in order to provide the best and complete solution to customers under one roof. Complete or best solution for customers under one roof means to have complete process cycle “Customer Experience” from vehicle booking / purchase to Aftersales Service, Warranty obligation and management of the entire repair solution and resale etc. The whole exercise from the companies to have best dealership network to meet with customers expectation because customers have high standards: the words “great customer experience” or “excellent customer service” occur most often in positive dealership reviews, followed by variations of “best” or “great buying experience.” Words such as “friendly,” “helpful,” and “knowledgeable” emerge often in positive dealership reviews.

Let’s understand what customers want and what they have exceptions from dealership or company. Customer expectations had two levels: desired (what the customer hopes to obtain) and sufficient (what the customer would find acceptable). Of course, there’s a third level: unsatisfactory, where companies miss the mark entirely. Customers satisfaction is about meeting customer expectations and best customer satisfaction always have an impact on both existing and potential customers.

These are the factors which should be consider for the customers satisfaction and makes sure that customer having these expectationsfrom that dealership, likeQuick and appropriate response, dealership to Listen their VOC, dealership to dobest for customers, deliver beyond as per customer expectations, dealership needs to continually ensure your customers value what you offer, empathize with customers, educate customers about the product and necessary engagement with customer for the periodic maintenance of vehicle etc.however, the most factor is “KYC” Know Your Customer Wants”

What customer is demanding when he is visiting to the auto workshop for complaint or for repair services that his vehicle (i) should be return to him within Promise time (ii) by fixing all issues right at first time (no repeat repair) (iii) the promise time should be reasonable. Because for a customer, there’s nothing more frustrating than being without a vehicle for an extended period of time (more than promised time) and then needing to bring that same vehicle back to the auto shop for the same issue because of repetition of same issue (in case of non-fix-it-right). In Automotive industry, customer service is everything, hence the Fix-it-Right, right at first time of customers complaint is right approach to gain the customer trust and their satisfaction. it is essential for businesses to effectively manage customer satisfaction. To be able do this by the company, firms need reliable and representative measures to be initiative for the customer satisfaction.

When it comes to purchasing a vehicle or any other product or service from a company or dealership, customers have certain expectations that they want to be met. These can include:

Trustworthiness: customers typically want trustworthiness from a dealership. This includes honesty, transparency, and a commitment to providing good customer service. Trustworthiness can help build a positive reputation for the dealership, which can lead to repeat business and positive word-of-mouth recommendations. Trustworthiness can also help to build trust and a good relationship between the dealership and the customer, which can lead to more successful transactions and a more enjoyable overall experience for the customer. They want to be able to trust that the company or dealership they are dealing with is honest and transparent about their products and services. They want to know that they are getting a fair deal and that the company is not trying to take advantage of them.

Knowledgeable staff: knowledgeable staff from a dealership means that the staff should have a good understanding of the products and services that the dealership offers, as well as the industry as a whole. Knowledgeable staff can provide customers with accurate and helpful information, which can help customers make more informed decisions. Additionally, knowledgeable staff can also be better equipped to answer customers’ questions and address any concerns they may have, which can help to build trust and improve the overall customer experience.

Excellent customer service:Yes,customers want excellent customer service from a dealership. Excellent customer service can include things like friendly and helpful staff, prompt response to customer inquiries, and a commitment to addressing customer concerns in a timely and effective manner.Benefits of excellent customer service for customers include is to have quick resolution of issues and problems, positive experience, which can lead to repeat business and positive word-of-mouth recommendations, and ultimately this will increase the customer satisfaction and loyalty, which can lead to a better long-term relationship with the dealership. Benefits of excellent customer service for dealership include (i) increased customer loyalty and repeat business (ii) positive reputation and word-of-mouth recommendations (iii) greater potential for upselling and cross-selling products and services (iv) better chances of attracting new customers through positive reviews and feedbacks.Also, customers want to be treated with respect and kindness when they interact with a company or dealership. They want to feel valued and appreciated as a customer, and they want to be able to get help and assistance when they need it.

High-quality products or services: Customers want to be able to purchase products or services that are of high quality and that meet their needs and expectations. They want to be able to rely on the products or services that they purchase to work well and last a long time.

Competitive pricing:Yes, customers typically want competitive pricing means that the prices offered by the dealership should be in line with or better than those offered by other dealerships in the area.They want to be able to purchase products or services at a fair and competitive price and to get a good value for their money, and they want to be able to compare prices and options before making a purchase.

Benefits of competitive pricing for customers include: (i) getting a good deal or value for their money (ii) saving money (iii) having more options to compare

Benefits of competitive pricing for dealership include: (i) attracting more customers (ii) increased sales volume (iii) better chances of closing deals

Improved profitability by avoiding price wars and keeping the margins.this is important to note that while competitive pricing is important for customers, it’s not the only factor that they consider when making a purchase decision. Many customers are willing to pay more for a dealership that provides excellent customer service, knowledgeable staff, trustworthiness, and a good reputation which is discuss above.

Efficient and simple buying process:customers want to be able to purchase products or services quickly and easily. They want a buying process that is straightforward and hassle-free, and they want to be able to complete the process with minimal effort and time.There are several factors that can affect a customer’s experience with an efficient and simple buying process:Clear and accurate information meansknow exactly what they are buying, including features, specifications, and pricing. Clear and accurate information can help to reduce confusion and uncertainty, and make it easier for customers to make informed decisions.Streamlined process buying process can help to make the process quicker and more efficient. This can include things like online forms, digital signatures, and online payments.

Personalized assistance can help to make the buying process more efficient and simpler. This can include things like a dedicated salesperson or customer service representative who can help to guide the customer through the process and answer any questions they may have.

Flexibility in terms of payment methods, financing options, return policies, and other aspects of the buying process can help to make it more efficient and simpler for customers.Transparency in terms of pricing, fees and any additional costs can also help to make the buying process more efficient and simpler for customers.Overall, an efficient and simple buying process can help to build trust and improve the overall customer experience, which can lead to repeat business and positive word-of-mouth recommendations for the dealership.

Good warranty or maintenance program: Customers want to be able to have a peace of mind that they are protected against any defects or malfunctions of the product they bought, they also want to have a good maintenance program that they can rely on to keep their products or services in good working order.

A good warranty or maintenance program can have a significant positive impact on dealership services (i) increased customer satisfaction and loyalty (ii) reduced customer concerns about potential costly repairs (iii) improved customer experience (iv) building positive reputation and trust (v) competitive advantages over other dealerships that don’t provide such services (vi) additional revenue from maintenance and repairs (vii) Better control over the service schedule, which can improve the performance of the car and reduce unexpected breakdowns (viii) can increase customer retention as they will be more likely to return to the dealership for their vehicle’s warranty and maintenance services

After-sales service:Aftersales services can have a significant impact on dealership services, as it can be a key driver of customer satisfaction and loyalty. Aftersales services can include things like maintenance, repairs, and warranty work, and can be an important way for dealerships to generate repeat business and build positive relationships with customers.Benefits of aftersales services include: (i) increasecustomer retention and loyalty (ii) additional revenue from service and repairs (iii) increased customer satisfaction (iv) improve customer experience (v) building positive reputation and trust (vi) competitive advantages over other dealerships that do not provide such services

Take away from this article:

Pakistan the automotive industry and dealership services have likely been affected by the economic crisis in 2022, although the specific impacts will depend on a variety of factors. Some potential effects could include a decrease in consumer spending on cars and car-related services, a decline in demand for new and used vehicles, and financial difficulties for car manufacturers and dealerships. Additionally, the economic crisis may lead to an increase in competition among companies in the automotive industry, as they strive to maintain market share and profitability.

customers want a variety of things from businesses, including high-quality products and services, competitive prices, convenience, and good customer service. They also often value things like transparency, reliability, and a positive overall customer experience. Additionally, customers are increasingly interested in socially responsible and sustainable products and services, and may be more likely to do business with companies that align with their values. In the automotive industry, customers tend to look for good quality cars, fair prices, and good after-sales services. They also tend to be interested in the latest technology, safety features, and fuel efficiency. Therefore, it is important for businesses to understand the needs and wants of their customers and to strive to meet those needs through their products, services, and overall customer experience.

This exclusive article has been published in Automark Magazine’s February-2023 printed edition.

Dear Readers according to study most prominent examples of diversification strategy is General Electric. Originally, the company was focused on electrical goods. However, over the years they have acquired and created operations in the aeronautic, rail, power plant, gas and kitchen appliances industries.

Three types of diversification techniques:

Concentric diversification. Concentric diversification involves adding similar products or services to the existing business.

Horizontal diversification.

Conglomerate diversification.

Possible RecessionImpact on Auto Industry

With an economic recession now a days, many auto industry workers are wondering how the industry will be impacted in the coming months. With ongoing supply chain issues, interest rates at an all-time high in over a decade, and inflation climbing at an unprecedented rate, it’s no wonder why people are worried about how the auto industry will be impacted in 2023.

Recession May Have Limited Effect on Used Motor Bikes & Cars Market

It’s unlikely that the recession may have much of an effect on the used car market. Business Car recently shared that, past recessions have not caused used car prices to fall substantially.

The reason behind is buyers, who are already having budgets or in some-way may be switching to a smaller fuel efficient economical model due to increasing fuel prices & possible recession or switch from new to used car purchases which increases demand as a result. Used cars aren’t likely to fall much because of the higher MSRP of new cars.

This, combined with additional inventory, should make for a better year for auto dealers – they should be able to fill their lots with less difficult without having to lower their prices by much.

Used Cars prices unlikely to come down

Many auto experts opinions are divided regarding when and how significantly used car prices will fall, the majority seem to believe that some sort of price decrease is very unlikely. To reiterate what was stated, used car prices are not likely to fall then their current prices. While used car prices are still more appealing to middle-class consumers than new vehicles.

Car dealerships have no reason to cut their prices any more than they already have as the demand continues to remain high.

The recession will have some effects on the industry, it may be less significant than others have anticipated. Overall, the economy isn’t in the best shape, but we can hope that businesses– both big and small– can sustain, and manage to come out.

Software base process monitoring helps in many ways

If one happens to operate an auto business, whether it is an auto dealership, auto transport brokerage or in car hauling business, one might be experiencing a bit of hardship. If that’s the case, then one needs to cut costs wherever possible – to do that, one should have reliable software that can help save time and money. 

Is Auto industry recession proof!

According to experts used car market is ‘recession proof’ as buyers turn to finance to pay for vehicles. Leading industry expert has described the used car market as ‘recession proof’ as prices remain high with less production despite economic struggles elsewhere.

Dealerships Struggle

Prices of M. Bikes & Cars both new and old have skyrocketed, as less production by local assemblers due to government restrictions large number of dealers struggle to keep stock on their lots.

Some common challenges dealerships face today.

Less Dealer Loyalty.

Increased Competition.

High New and Pre-Owned Prices.

Used Car Pricing and Aging.

Difficulty Securing Inventory.

External Economic Factors.

Promotion of auto parts business.

To grow your business, you need to identify prospects that need the type of products and quality of service you are offering and communicate the benefits clearly.

Stand Out from Competitors.

Look for Prospects.

Make it Easy.

Be Flexible and Convenient.

Cater to Large Customers.

Promote Your Business.

Market your dealership to increase sales

Website design that puts users first.

Optimize your website for mobile visitors.

Expand your online presence.

Drive organic search through SEO.

Target car shoppers with paid ads.

Manage customer reviews.

Develop a multi-channel marketing strategy.

Make dealership more profitable by increasing business

Few ways that dealerships today can give process efficiency a profitable boost:

Promote Prepaid Maintenance Plans.

Consider Non-Commissioned Auto Sales.

Adopt a One-Price Sales Model.

Ensure Single-Point-of-Contact (SPOC) Auto Sales.

Optimize the Online-to-in-Store Process for Customers.

Promote Dealership on social media

Some Example Social Media Post Ideas for Car Dealerships

Introduce Your Team. Many people dread going to car dealerships because they don’t want to deal with pushy, intimidating salespeople.

Share Blog Posts.

Showcase Your Inventory.

Explain Confusing Terminology.

Advertise Discounts and Deals.

Promote Other Small Businesses.

KPI in a dealership

Measuring ones Key Performance Indicators (KPIs) is important in running an effective and profitable dealership. These indicators will help one in better understanding how well dealership is doing as a whole, what areas need improvement, and how efficient each of your departments are.

5 Important Key Performance Indicators for any dealership

Revenue growth.

Revenue per client.

Profit margin.

Client retention rate.

Customer satisfaction.

Aftersales

Many dealerships aftersales department brings in more revenue than sales. Beyond simple stuff like oil changes and changing filters, one have to look at the hourly service rate at theirdealership.

That is why dealers like to push little things that cabin filter change, fuel system injector cleaning, transmission flush, etc. In some cases the hourly labor for the service ways exceeds the cost of the actual part needed.

Exclusive article written by Aqeel Bashir and published in Automark Magazine – February2023 printed edition

• Honda began U.S. auto production 40 years ago at the Marysville Auto Plant (MAP) in Ohio
• Eight Honda auto facilities in the U.S. have contributed to the 30 million production milestone
• Honda has invested $16 billion in its U.S. auto manufacturing facilities, employing almost 17,000 associates

After 40 years of manufacturing* automobiles in the U.S., Honda today marked the 30 million vehicle production milestone at the company’s auto manufacturing facilities in Alabama, Georgia, Indiana and Ohio.

Honda began production of the Honda Accord at the Marysville Auto Plant (MAP) in Ohio on November 1, 1982, the first Japanese automaker to produce cars in the U.S.  Since that time, Honda has invested $16 billion in Honda manufacturing facilities in the U.S. that support auto production and, in 2022, over two-thirds of all Honda and Acura vehicles sold in America were made in the U.S.

“We recently celebrated 40 years of manufacturing autos in the U.S. and reaching this 30 million milestone is the direct result of our associates, past and present, who made this significant achievement possible,” said Bob Schwyn, senior vice president of Honda Development & Manufacturing of America, LLC. “This accomplishment reflects the commitment of Honda associates to serve our customers, who spur our creativity to make the high-quality products we know they will love.”

Twelve Honda and Acura cars and light trucks, including hybrid versions of the Honda Accord and CR-V, are currently produced at the company’s five auto plants in Alabama, Indiana and Ohio. The engines, transmissions and two-motor hybrid systems that power these vehicles are produced in Ohio, Alabama and Georgia. Honda employs almost 17,000 associates at the eight production facilities that contribute to the annual production capacity of 1.3 million vehicles.

Looking toward the electrified future, Honda recently announced two major investments to establish an “EV Hub” in Ohio, including $700 million to re-tool several of its existing auto and powertrain plants for production of electric vehicles and a $3.5 billion joint investment with LG Energy Solution (LGES) to establish a joint venture battery facility in Ohio.

The $700 million investment will transform Honda’s Marysville Auto Plant (MAP), East Liberty Auto Plant (ELP) and Anna Engine Plant (AEP) for the electrified future, including the creation of over 300 new jobs. These Honda facilities, along with the new EV battery plant, will serve as a new EV hub in Ohio, and play a key role in developing the company’s knowledge and expertise in EV production that will be shared across Honda’s North American auto production network in the coming years.  More information can be found here.

Honda also recently announced plans to produce fuel cell electric vehicles at the company’s Performance Manufacturing Center in Ohio.  More information can be found here.

As part of its goal to achieve carbon neutrality for all products and corporate activities by 2050, Honda announced a vision to make battery-electric and fuel cell electric vehicles represent 100% of its vehicle sales by 2040 in North America.

Honda Auto Manufacturing Plants in the U.S.
The following is a look at each Honda auto production facility in the U.S.:

Plant	Production Started	Models Produced	Investment	Employment	Annual Capacity
Alabama Auto Plant	2001	Honda Odyssey, Passport, Pilot, Ridgeline and Engines	$3 billion	4,500	340,000 vehicles 340,000 engines
Anna Engine Plant (Ohio)	1985	Engines	$2.8 billion	2,300	1,180,000 engines
East Liberty Auto Plant (Ohio)	1989	Honda CR-V and CR-V hybrid and Acura RDX and MDX	$1.9 billion	2,500	240,000
Indiana Auto Plant	2008	Honda Civic Hatchback and CR-V	$1.3 billion	2,500	250,000
Marysville Auto Plant (Ohio)	1982	Honda Accord, Accord hybrid Acura TLX and Type S and Integra	$5.4 billion	3,500	440,000
Performance Manufacturing Center (Ohio)	2016	Acura TLX Type S PMC Edition	$70 million	100	Build-to-Order
Transmission Plant Georgia	2006	Transmissions	$475 million	400	375,000 automatic transmissions
Transmission Plant Ohio	1996	Transmissions and two-motor hybrid unit	$1 billion	1,000	1 million transmissions 198,000 hybrid power systems

Honda Manufacturing in America
Honda has been producing automobiles in America for over 40 years, beginning in November 1982 with the start of automobile production at the Marysville Auto Plant.

In 2022, over two-thirds of all Honda and Acura automobiles sold in the U.S. were made in America, using domestic and globally sourced parts. Honda’s cumulative auto production in America now exceeds 30 million vehicles.

Honda established manufacturing operations in America in 1979 with the start of motorcycle production in Marysville, Ohio, and today has one of the largest and most diverse U.S. manufacturing footprints of any international company. The company’s 12 plants employ more than 22,000 associates in America, supporting operations that have an annual capacity of more than 1.27 million automobiles, 1.52 million engines, 500,000 power equipment products and 300,000 powersports products, as well as the HondaJet advanced light jet and GE Honda HF120 turbofan engines.

Cumulatively, Honda has invested $19 billion in its U.S. manufacturing operations, including more than $3.2 billion over the past five years alone. The company also works with over 600 U.S. original equipment suppliers, with U.S.-sourced parts purchases of $23.1 billion in 2021 and approximately $470 billion since 1979.

Source: https://hondanews.com/

The automotive industry of Pakistan is the one of the fastest growing industries of the country. The auto sector as a whole provides employment to 3.5 million people and plays a pivotal role in promoting growth. Over the last two decades, as the use of vehicles has increased significantly with the increasing of population, there has been seen a good improvement from Government in the development of infrastructure (motorways and highways) and this has become possible for the mobility of people from one place to another for jobs, travelling, intercity moments and also it has improved the living standard of people and this has increased the demand for automobiles vehicles. Pakistan automotive market has been partially shifted towards a service-oriented model with new players focusing extensively on customer experience and consumer data, the current situation of the Auto Industry in Pakistan seems to be in down due to as rupees value depreciation, there is increased in taxes, and rising fuel prices, however Industry insiders believe that the future of Pakistan’s auto industry is bright as more international players enter, bringing advanced equipment and technology.

Players of PC in Pakistan

Pakistan’s automobile industry is one of the fastest growing in Asia owing to growing domestic demand. The production and sales have grown by 171% and 172.5% respectively between 2014 and 2018, much of which has been fuelled by the Automotive Development Policy introduced in 2016.

Earlier there were only three Japanese big assemblers HONDA, TOYOTA & SUZAKI. However, with the Government Auto policy in 2016-2021, Pakistan introduced the Automotive Development Policy 2016-21, which offers tax incentives to new automakers to establish assembling plants in Pakistan. In response, various car manufacturers/assemblers have expressed their interest in entering the market including, KIA, Hyundai, MG, DFSK, SAZGAR, CHANGAN, PROTON & CHERY etc…

Since the market dynamic and customer choice has been observed to incline and shifted towards the SUV since last three years and with entrance of new players in market, as this has been seen a good option for people who can afford between PC and high-end SUVs

SUVs: A sports utility vehicle is a kind of a passenger vehicle that combines the loadhauling and passenger-carrying capacities with the utility of a lightweight pickup truck. SUVs are categorized on the basis of their seating capacity but a minimum of five seating capacity is essential in the vehicles for them to be named as SUV. They provide improvised performance, comfort over long routes and four-wheel drive capabilities.

Players of SUVs in Pakistan and brands (CKD and CBU)

Kia Sportage and Tuscon Hyundai got the good volumes in SUV category as Korean Products launched in Pakistan, and the country saw arrival of several Chinese-collaborated SUVs including MG-HS, MG-ZS, MGZS-EV, DFSK Glory 580, DFSK Glory 580 Pro and BAIC BJ-40. Haval Recently, Ghandhara Nissan has also launched Chinese Chery company’s SUVs Tiggo 4 and Tiggo 8. New Chinese entrant Changan Pakistan also launched X7 Oshan SUV. Malysian Product Proton X70 entered in market in the SUV category.

Very recently Honda car introduced HV-R SUV in Pakistan are have very good response from market while local market condition is not much favorable for car assemblers.

Reason for trend shifts from PCs to SUVs

SUVs are categorized on the basis of their seating capacity but a minimum of five seating capacity is essential in the vehicles for them to be named as SUV. They provide improvised performance, comfort over long routes and four-wheel drive capabilities. Sport Utility Vehicle (SUV) is gaining immense popularity among consumers due to the features such as compact size, stylish design, and automatic safety features. The sport utility vehicle is known to possess high-end material and finishes of the car. SUVs are categorized on the basis of their seating capacity but a minimum of five seating capacity is essential in the vehicles for them to be named as SUV. They provide improvised performance, comfort over long routes and four-wheel drive capabilities.

There are many automobile companies in Pakistan like Kia, MG, Toyota, Hyundai, Changhan, Honda, DFSK, Proton, Sazgar and others. They have introduced many extraordinary features according to the market and set higher competition in Pakistan’s Auto industry. Although the Automotive Industry ddevelopment is geared towards localization of vehicle production and the industry enhanced production and increase the battle of vehicle competition, so the increase in local assembled cars gets more interesting features with low price as compared to others.

Sport Utility Vehicle (SUV) is gaining immense popularity among consumers due to the features such as compact size, stylish design, and automatic safety features. The sport utility vehicle is known to possess high-end material and finishes of the car. The consumers are getting more value in terms of safety and luxury features, along with premium ride experience. 

It was perhaps true a decade ago that SUVs consumed more fuel than passenger car. But with the technological advancements in engine and transmission, fuel average of SUVs is pretty much equal to sedans of the same class. It’s different with the SUVs; their looks, features and specs still attract them. But recent trend in local auto industry shows a very different picture. Over a dozen different SUVs have been launched during the last couple of years, which are mostly priced above Rs4 million. The SUV segment now has the highest number of cars.

Toyota Land Cruiser and Prado is always a fantasy of Pakistani people, but now there are many options for people to buy in much low prices. Many Auto-Mobile companies launching SUV’s day by day with many good and reliable features. New manufacturers in Pakistan are introducing new shapes and latest models of cars, which show a sign of fast growing. As from the last few years we have seen many SUVs in the market. Another reason as to why SUVs have become popular is because Pakistani auto market doesn’t give one many options in 5 to 6 million price range of cars. People who love to spend on cars and those who can afford 4 million on a car would rather go for a SUVs offer a better height and ground clearance that is ideal for areas with bad roads.

Pakistan’s car industry has seen more preference towards sport utility vehicles (SUVs) rather than low-end cars, which were expected to be rolled out when the new auto policy was unveiled.SUVs are becoming more common among both manufacturers and customers.

Factors Why People Prefer SUVs

Safety: Although some of the older models were criticized for their top-heavy design, newer SUVs are much safer. Due to the vehicle’s size and weight, they often perform better in crash tests, and people feel safer while driving large vehicles.

Comfort: Comfort is a crucial factor when deciding which car to buy. Whether they are commuting to work or dragging kids back and forth to different events, people spend a lot of time in their cars, and when it comes to comfort, SUVs have the upper hand. Their tall design, mixed with their low floors, gives riders both the headspace and legroom they want in a vehicle. Additionally, because they are taller than the typical sedan and shorter than an average truck, they are the perfect height for people to get in and out of without struggling.

Versatility: Another factor SUVs have become so popular among people is their versatility. They can be driven in town, on the highway, and in many off-road environments. Instead of having to own a car for weekday city driving and a truck for weekend adventures, people can get it all from one sporty vehicle. Furthermore, drivers can often choose from a range of drivetrain options, such as FWD, RWD, AWD, and 4WD

Practicality: If we had to choose one word to describe SUVs, it would be practical. They can go almost anywhere and do almost anything, which makes them a great vehicle for people who have a wide variety of interests and hobbies. Furthermore, many SUVs have accessory options that allow them to become even more practical, such as bicycle racks and roof bars.

Performance: Performance is yet another reason people are buying SUVs. Their large engines and lightweight design allow them to perform like a truck while keeping the fuel efficiency of a sedan. Furthermore, SUVs have towing capabilities than your typical sedan does not have.

Technological Advancements: The rise in technological advancements, such as integrating advanced systems with the Internet of Things (IoT) and real-time information solutions, accelerates market growth. The technologies provide real-time data about the vehicle and systems

Globally SUV Market Analysis

The global market of SUVs is projected to grow and there will be more choice for customers. These SUVs to be known for their use of premium materials and sporty looks. The off-road capability of SUVs is driving their demand in the US and European countries. The growing demand for premium cars with comfortable features will create a potential demand for luxury SUVs in the coming years. Likewise, the growing electrification trend across the globe will create demand for electric SUVs and components such as batteries and motors. On the other hand, the high cost of the vehicles, the increase of fuel price, electric vehicles are expected to gain the market growth.

Since Pakistan market is price sensitive and reselling market so whenever it comes to buy and sale a car, resale value is hugely important. A new car that loses its value faster than its rivals can cost you money in lower trade-in value or the possibility of owing more than what it may be worth in a long-term loan. That’s why choosing a vehicle with solid resale value can save you much more money in the long run.

Take away from this article:

This is really a good option for people who can afford between PC and high-end SUVs. SUV category has led to innovation and technology in auto market, with the advanced technology and better safety features in the SUV segment, its acceptability ratio has increased.  With a +20% price difference between sedan and SUVs, the consumers had started giving preference to SUVs because of better features and a more luxurious feel.

Dear Readers according to reportsHAVAL launched its first product in June 2005, HAVAL has been adhering to the focus strategy and the integrity strategy. With the concept and attitude of Focus, Dedication, Specialization, HAVAL focuses on SUV technology and only produces SUVs. In addition, HAVAL keeps exploring and pursuing the product technology, integrates the world’s leading technology and services.  As a global SUV brand, HAVAL is one of the four brands of GWM, and became independent brand in 2013. HAVAL is the first Chinese SUV brand to join the Five-million-sales Club with its products exported to more than 60 foreign countries, HAVAL is the third global SUV brand after JEEP and LANDROVER.

Haval-H series is a balanced and cost-effective urban SUV. In terms of product performance, H series is the most useful family SUV in China, with its high cost performance and practicability.

In addition, benefited from the parent company GWM international reach, HAVAL has been strengthening cooperation with the world’s leading technology companies and parts suppliers in a more open way to better realize HAVAL’s globalization strategy. At present, GWM has established Spotlight Automotive Ltd together with BMW, and the two sides will share innovation in the field of new energy on the same platform.

Sazgar Engineering Works Limited (SEWL) has made a massive step by officially launching the H6 Hybrid Electric Vehicle (HEV) in Pakistan. By doing so, the company has stepped ahead of competition. This is a big development as H6 HEV is Pakistan’s first locally assembled Hybrid Electric Vehicle.During recent Haval H6 Hybrid launch Sr. Marketing representative of SEWLstated thatHaval H6 HEV is a C Plus-segment crossover SUV that competes with MG HS PHEV, Toyota RAV-4 Hybrid, Honda CR-V, and other similar crossovers.

Haval H6 Hybrid CKD Launch

An auspicious launch event ceremony was held on 17^th Nov-22 in Lahore at Flatetti’s Hotel, the event was witnessed by major local media channels, dignities & social media influencers. The event was a success for automotive innovation in Pakistan and was enjoyed by attendees / car lovers, dealers & business executives.

Sazgar with its extensive dealership network throughout Pakistan aims to offer excellent sales & after-sales experience to its customers by ensuring new vehicle deliveries in record time & meet customer aftersales expectations like the company has had great success with its Havel H6 petrol variant in the past.

HAVAL H6 HEV

Some Salient Features of First Locally Assembled H6 Hybrid in Pakistan

Features

• Heads Up Display
• 12.3 Inch Ultra Smart Touch Screen
• Auto parking
• Auto Reverse
• Lane Centre Assist / Lane Keep Assist
• 360 Degree View /AVM (Around View Monitor System)
• Collision Detection
• Bigger Size (Even slightly bigger than H6)

Engine Specifications

• 1.5T Engine (240 bhp and 530 nm Torque)
• 7 Speed DCT Transmission
• Front Wheel Drive
• Fuel Economy: 20-25km/L *

Dimensions

• 4683mm Length (H6 2.0T is 4653mm)
• 1886mm Width
• 1730mm Height

Foreign Market Perception

Media reports GWM HavalH6 Hybrid in International markets is giving tough competition to its rival RAV4 Hybrid in mid-size Hybrid SUV category. Haval H6 Hybrid Impressive performance figures, backed by an impressive 5.2 litres per 100km fuel economy claim on the combined cycle.

Haval H6 Hybrid Interior Highlights

Haval H6 has a lot of equipment, and a design that really helps it stand out.

The minimalist dashboard and dual-screen setup are thoroughly modern, and could have been lifted compared with a latest Japanese or Korean badge standing in the showroom.

Haval’s technology looks flashy on the surface, and it’s clearly packing some processing power. The way it responds to swipes is slick, and the menus all load quickly.

Underneath Haval H6 Hybrid Bonnet

The H6 Hybrid is powered by a 1.5-litre turbocharged petrol engine teamed with a two-speed 130kW electric motor and 1.8kWh battery pack.

The petrol engine punches out 110kW and 230Nm, while the electric motor makes 300Nm and an undisclosed amount of power. Based on the combined claims, suggested it makes 69kW.

Total system outputs are 179kW of power and 530Nm of torque, sent to the front wheels via a two-speed Direct Hybrid Transmission.

Safety

In April 2012, China-NCAP awarded the Haval H6 with five stars out of five, in a crash test consisting of three types of collision: a full-wrap frontal collision against a rigid barrier at 50 km/h (31 mph), a frontal collision at 40% offset against a deformable barrier at 56 km/h (35 mph) and a side impact test at 50 km/h (31 mph).

In March 2022, the Haval H6 was awarded a five star rating by the Australian safety rating program (ANCAP).