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Lucky Motors Corporation Experience Day 2026 held in Karachi

Exclusive Coverage by team Automark Magazine from Lucky Motors Corporation (LMC), Port Qasim Plant

The Automark Magazine team attended the LMC Experience Day-26 on Saturday 7, Feb organized by Lucky Motors on Saturday, February 7, 2026, held at Kia’s state-of-the-art automobile manufacturing plant located at Port Qasim, Karachi.

On this occasion, LMC Motors opened the doors of its vehicle assembly plant and various parts manufacturing facilities to media representatives and invited guests — a positive and commendable step for Pakistan’s automobile industry. Such initiatives not only promote transparency but also help strengthen the trust of consumers, industry stakeholders and in public.

It was encouraging to see LMC inviting a limited and select group of guests, including media representatives, dealer partners and dealership owners, to experience the plant firsthand. The participation of young social media influencers and a few families further reflected LMC’s commitment to building a direct connection between the automotive industry and consumers.

During the plant tour, LMC’s technical team provided a comprehensive briefing on the complete vehicle manufacturing/assembling process. Participants were guided step-by-step through the production stages, assembly lines, quality control systems, painting process and final inspection procedures. The briefing highlighted how vehicles assembled in Pakistan meet global and KIA motors of Korea’s standards through the use of advanced technology and strict quality checks.

The objective of LMC Experience Day-26 was not limited to showcasing the plant; it also served as a platform for Lucky Motors to present its vision, manufacturing capabilities, and future strategy. Various Kia vehicles including NEW Energy vehicles were also displayed during the event, emphasizing modern design, safety features, and advanced technology.

Immersive Kia Experience Zones offering a comprehensive showcase of Kia’s complete product lineup, allowing guests to explore the brand’s vision and innovation firsthand.

Discovered the building blocks of a Kia through an up-close and interactive experience that highlights key components, technologies, and manufacturing excellence.

Witness cutting-edge German robotic systems in action on the production line, demonstrating precision engineering and advanced automation.

Got behind the wheel and experience Kia models firsthand, gaining a true sense of performance, comfort, and driving dynamics.

Visitors were also given the opportunity to experience test drives of all available variants at the occasion.

Team Automark met with the senior management and other team members of LMC to exchange views and insights.

Hanif Memon, Editor-in-Chief of Automark Magazine, expressed his appreciation to the management, marketing and technical teams of Lucky Motors for inviting the Automark team to this informative, well-organized and successful event. The initiative provided media professionals, dealers and other stakeholders associated with the automotive industry an opportunity to closely observe the manufacturing process.

Team Automark remains committed to delivering authentic and timely coverage of key developments, industrial progress, launching events and technological advancements within Pakistan’s automobile industry to its readers.

For any further clarification or additional information, readers are encouraged to get in touch.
Thank you.



Pakistan Customs Clarifies Classification of Range-Extended Electric Vehicles

Pakistan Customs has issued a public clarification regarding the classification of Range-Extended Electric Vehicles (REEVs) and Extended-Range Electric Vehicles under Chapter 87 of the Pakistan Customs Tariff.

According to the notice, vehicles equipped with an internal combustion engine used exclusively to charge the electric accumulator will continue to be treated as electric vehicles for classification purposes under the existing HS 2022 framework.

The Classification Committee noted that this position aligns with international interpretations and confirms that an internal combustion engine used solely for charging does not qualify as a propulsion motor. The clarification also reflects recent amendments at the global level, which aim to introduce a more precise and transparent classification framework for such vehicles under the upcoming HS 2028 structure.

This development provides greater regulatory clarity for automakers, importers, and investors, particularly as range-extended electric vehicles gain traction in emerging markets, including Pakistan.

پاکستان کسٹمز کی جانب سے رینج ایکسٹینڈڈ الیکٹرک گاڑیوں کی درجہ بندی کی وضاحت
پاکستان کسٹمز نے رینج ایکسٹینڈڈ الیکٹرک وہیکلز (REEVs) اور ایکسٹینڈڈ رینج الیکٹرک گاڑیوں کی چیپٹر 87 کے تحت درجہ بندی سے متعلق ایک عوامی وضاحت جاری کی ہے۔
اعلامیے کے مطابق وہ گاڑیاں جن میں انٹرنل کمبسشن انجن صرف الیکٹرک بیٹری (اکیومولیٹر) کو چارج کرنے کے لیے استعمال ہوتا ہے، انہیں موجودہ HS 2022 فریم ورک کے تحت بدستور الیکٹرک گاڑیوں کے طور پر ہی درجہ بند کیا جائے گا۔
درجہ بندی کمیٹی نے واضح کیا کہ یہ مؤقف بین الاقوامی تشریحات سے ہم آہنگ ہے اور اس بات کی تصدیق کرتا ہے کہ صرف بیٹری چارج کرنے کے لیے استعمال ہونے والا انٹرنل کمبسشن انجن گاڑی کو چلانے والا انجن تصور نہیں کیا جائے گا۔ اس وضاحت میں عالمی سطح پر متعارف کرائی جانے والی حالیہ ترامیم کا بھی حوالہ دیا گیا ہے، جن کا مقصد HS 2028 کے تحت ایسی گاڑیوں کے لیے زیادہ واضح، شفاف اور علیحدہ درجہ بندی کا فریم ورک فراہم کرنا ہے۔
یہ پیش رفت گاڑی ساز اداروں، درآمد کنندگان اور سرمایہ کاروں کے لیے ریگولیٹری وضاحت فراہم کرتی ہے، خاص طور پر ایسے وقت میں جب رینج ایکسٹینڈڈ الیکٹرک گاڑیاں پاکستان سمیت ابھرتی ہوئی منڈیوں میں تیزی سے مقبول ہو رہی ہیں۔

Toyota Debuts for All-New, All-Electric, 2026 Toyota C-HR and 2026 Toyota bZ Woodland at the Canadian International AutoShow

Two all-new battery-electric Toyota models make their debuts this February Two all-new battery-electric Toyota models make their debuts this February

  Toronto, Ontario — Visitors to this year’s Canadian International AutoShow will have their first opportunity to explore two all-new, all-electric vehicles from Toyota that will arrive in Canada this Spring – the 2026 Toyota C-HR and 2026 Toyota bZ Woodland.   “The Canadian International AutoShow is an ideal venue to showcase the breadth of Toyota’s product lineup, and we’re proud to present the Ontario debuts of the all-new 2026 Toyota C-HR and 2026 Toyota bZ Woodland,” said Robert Tsang, Vice President, Toyota Canada Inc.

“These latest vehicles complement Toyota’s multipathway approach to electrification and reinforce our belief that customer choice matters. With three battery-electric vehicles now available across Canada, Toyota continues to offer innovative, capable, and exciting products and powertrains designed to meet the diverse needs and lifestyles of Canadians.”   Built on Toyota’s dedicated e-TNGA battery electric vehicle platform, the 2026 C-HR BEV brings cutting-edge style and high-tech features across the board and will be offered in two sporty grades in Canada, SE and XSE AWD.   Equipped with standard All-Wheel Drive with X-MODE®, the bZ Woodland is a new, rugged addition to Toyota’s Battery-Electric Vehicle (BEV) lineup and brings midsize SUV utility, with 215 mm of ground clearance, 3,500-pound towing capacity, and available All-Terrain tires.   “We’re thrilled that AutoShow visitors will get to see two exciting debuts of Toyota’s latest and greatest electric vehicle technology this year,” said Jason Campbell, General Manager, Canadian International AutoShow.

“The show’s theme is ‘Driven by Choice’ and Toyota’s lineup reflects some the great options Canadians have when shopping for new vehicles.”   The Toyota display is located in the South Building of the Metro Toronto Convention Centre and will showcase the brand’s full range of vehicles – including the all-new made in Canada  Toyota RAV4, new bZ, the newest 4Runner, Camry, and Crown Signia, plus a full range of fun-to-drive, fun-to-own sedans, coupes, and hatchback, stylish and versatile crossovers and minivans, and ready-for-anything SUVs and pick-up trucks. Visitors will also have the opportunity to explore innovative Toyota technologies including the advanced safety technologies in Toyota Safety Sense, the world’s most popular and proven electrified powertrains, and the powerful yet intuitive communications features of Toyota Multimedia.
  Images of the Toyota C-HR and bZ Woodland can be found in the media repository of the AutoShow media website.   The 2026 Canadian International AutoShow returns to the Metro Toronto Convention Centre from February 13 to 22, 2026. Tickets are now available for purchase online through the AutoShow’s official website and for more show information visit www.autoshow.ca   Media registration and media information are now available at www.autoshow.ca/media   Media Day takes place Thursday, February 12th, highlighted by the Automobile Journalists Association of Canada’s (AJAC) presentation of the Canadian Car of the Year Awards. Many participating brands are expected to unveil new products for the first time in Canada.

Buy Smart, Drive Clean: The Real USP Checklist for New Energy Vehicles in Pakistan

Dear Readers Pakistan’s auto market is changing fast. High fuel prices, rising pollution, traffic congestion, and growing awareness about climate change are pushing buyers to look beyond traditional petrol and diesel cars. This is where NEVs (New Energy Vehicles) come in.

NEVs include electric vehicles (EVs), plug-in hybrid electric vehicles (PHEVs), and in some cases hybrid vehicles (HEVs). These vehicles use electricity fully or partially instead of relying only on fuel.

But buying an NEV is not just about following a trend. It is a long-term decision involving money, convenience, maintenance, and daily usability—especially in a country like Pakistan where infrastructure, electricity supply, and road conditions are unique.

The main USPs (Unique Selling Points) of any NEV that every Pakistani buyer should consider before purchasing.

1. Total Cost of Ownership (Not Just the Price Tag)

Why This USP Matters

Many buyers only look at the showroom price, but the real value of an NEV comes from its total cost over time.

Key Points to Consider

  • Lower-running cost: 
    Electricity is cheaper than petrol or diesel per kilometer.
  • Less-maintenance:
    EVs have fewer moving parts—no engine oil, no spark plugs, no timing belt.
  • Long-term savings:
    Over 5–10 years, NEVs often cost less to own than fuel cars.

Pakistan-Specific Reality

Fuel prices in Pakistan are unpredictable and usually rising. An NEV protects you from fuel price shocks, especially if you charge at home.

USP takeaway:
A good NEV saves money every month, not just on day one.

2. Driving Range That Matches Your Daily Life

What Is Driving Range?

Driving range means how far the vehicle can go on a full charge (or combined fuel + battery for hybrids).

What to Look For

  • Daily city use: 200–300 km range is usually enough
  • Intercity travel: 350–450 km range gives peace of mind
  • Real-world range: Always consider AC usage, traffic, and heat

Pakistani Conditions

  • Heavy traffic in cities like Karachi, Lahore, and Islamabad
  • High temperatures reduce battery efficiency
  • Limited charging stations on highways

USP        takeaway:
The best NEV is one whose range fits your routine, not just the brochure.

3. Charging Options and Charging Time

One of the Most Important USPs

Before buying any NEV, ask yourself one question:

“Where will I charge it?”

Types of Charging

  1. Home charging (AC slow charging)
    • Overnight charging
    • Cheapest and most convenient
  2. Fast charging (DC charging)
    • 30–60 minutes
    • Useful for long trips
  3. Portable chargers
    • Helpful in emergencies

Pakistan-Specific Factors

  • Load shedding in some areas
  • Limited fast-charging network
  • Apartment living challenges

What Makes a Strong USP?

  • Compatibility with standard home electricity
  • Reasonable charging time
  • Support for fast chargers

USP        takeaway:
An NEV is only as good as how easily you can charge it.

4. Battery Quality, Warranty, and Safety

The Heart of Any NEV

The battery is the most expensive and important part of an NEV.

What to Check

  • Battery type: Lithium-ion or LFP (Lithium Iron Phosphate)
  • Warranty: Usually 6–8 years is good
  • Thermal management: Important for hot Pakistani weather

Why This Matters in Pakistan

  • High temperatures can damage poor-quality batteries
  • Battery replacement is expensive
  • Imported used EVs may have degraded batteries

USP        takeaway:
A strong battery warranty equals long-term peace of mind.

5. Performance and Drive Comfort

NEVs Drive Differently (In a Good Way)

Key Performance USPs

  • Instant torque (quick acceleration)
  • Smooth and silent driving
  • No gear shifting in pure EVs

Pakistani Driving Reality

  • Frequent stop-and-go traffic
  • Narrow streets and congested roads
  • Long idle times in jams

NEVs perform exceptionally well in city driving compared to fuel cars.

USP        takeaway:
NEVs are built for urban Pakistan.

6. Climate Control and Cabin Efficiency

Small Detail, Big Impact

In Pakistan, air conditioning is not optional—it is essential.

What to Look For

  • Efficient AC system
  • Minimal range loss when AC is on
  • Heat-resistant interior materials

Why This Is a USP

Some low-quality NEVs lose significant range when AC is used heavily.

USP        takeaway:
A good NEV stays cool without killing the battery.

7. After-Sales Support and Local Expertise

A Critical USP Often Ignored

Even the best NEV can become a headache if support is weak.

Must-Have Support Features

  • Authorized service centers
  • Trained technicians
  • Availability of spare parts
  • Software updates

Pakistan Market Reality

  • Many NEVs are imported
  • Limited trained EV mechanics
  • Dependence on brand support

USP        takeaway:
Strong after-sales support matters more than brand hype.

8. Resale Value and Market Acceptance

Thinking Ahead Is Smart

NEVs are still new in Pakistan, but resale value is improving fast.

What Helps Resale Value

  • Popular brand
  • Proven battery health
  • Clear service history
  • Growing charging infrastructure

Why This Is Important

Cars in Pakistan are often treated as assets, not just transport.

USP        takeaway:
Choose an NEV that others will trust tomorrow.

9. Government Policies and Import Benefits

An External but Important USP

Pakistan offers incentives for NEVs, such as:

  • Reduced import duties
  • Lower registration costs
  • Environmental benefits

These policies may change, but early adopters often benefit the most.

USP        takeaway:
Policy support increases the value of NEVs over time.

10. Environmental and Social Impact

Beyond Personal Benefit

NEVs:

  • Reduce air pollution
  • Lower noise levels
  • Decrease fuel imports

In cities suffering from smog and poor air quality, this matters.

USP        takeaway:
An NEV is not just good for you—it’s good for Pakistan.

Final Checklist: The Ideal NEV for Pakistan

Before buying, make sure your NEV offers:

  • ✅ Affordable total cost of ownership
  • ✅ Practical driving range
  • ✅ Easy home charging
  • ✅ Strong battery warranty
  • ✅ Heat-resistant performance
  • ✅ Reliable after-sales support
  • ✅ Acceptable resale value

Conclusion: Buy with Logic, Not Just Emotion

New Energy Vehicles are not the future anymore—they are the present, even in Pakistan. But not every NEV is right for every buyer.

The real USPs of an NEV are not flashy screens or futuristic looks. They are practical benefits that make daily life easier, cheaper, and cleaner.

If Pakistani buyers focus on these core USPs before purchasing, they will not only make a smarter decision for themselves—but also help drive the country toward a more sustainable future.

Smart choice today. Cleaner roads tomorrow

This exclusive article has been published in Automark’s January-2026 printed edition. Written by Aqeel Bashir

FORLAND and the Global Shift Toward a Greener Commercial Vehicle Future

As we conclude a year of significant operational milestones and navigate the complexities of a transitioning market, I wish all automotive professionals, stakeholders, and the distinguished members of the Automark community a prosperous and impactful 2026. The coming year represents a pivotal chapter for Pakistan’s automotive landscape. As we align with global shifts toward electric mobility and sustainable manufacturing, our focus remains steadfast on resilience, localization, and operational excellence. In 2026, the promise of the “Symphony of Production” becomes more relevant than ever. We are moving beyond traditional assembly toward a future.

In November 2025, industry elites, partners, and visionaries met in Qingdao, China, for the FORLAND Global Partners Conference 2026. The event was an occasion that was more than just an industry meet-up—a defining moment for the global commercial vehicle industry, shaped by green transformation, intelligent mobility, and an even deeper level of international collaboration. As the sector presently stands at the crossroads of sustainability and technological revolution, the FORLAND message was loud and clear – namely that the future of commercial transport shall not be made in isolation, but built together.

A Global Industry Entering a New Era

The most significant transformation of the commercial vehicle industry in decades is sweeping the world. Low-carbon development, electrification, and smart driving systems have become not a choice but an imperative competence in competition. According to the industrial data provided by China’s automotive authority, the nation’s exports of commercial vehicles have ranked among the highest worldwide for five consecutive years, while new energy commercial vehicles have taken up more than 18% of the world market in 2025. But beyond the figures, a more profound dynamic is at play. Global markets are shifting from trial adoption to large-scale deployment in the area of green commercial vehicles. Competition is no longer price-driven; it increasingly hinges on compliance, the strength of the ecosystem, localized service, and brand trust. In this arena, Chinese manufacturers are speeding up their international strategies, and FORLAND has become one of the most visible leaders of this transition.

From “Made in China” to “Made for the World”

The road taken by FORLAND reflects the development track of China’s commercial vehicle industry. Founded in 1999, the company grew rapidly to become a domestic sales leader before taking its first steps into overseas markets in 2008. What began as product exports gradually evolved into a more comprehensive global presence. After 26 years of development, FORLAND now serves over 6.8 million users worldwide. Its product lineup has evolved from pure fuel to pure electric, hybrid, and hydrogen-powered models, transforming its business growth from scale-oriented to innovation-driven. In 2024, the establishment of FORLAND’s Global Business Division marked another strategic milestone in speeding up its transformation from an exporter into a globally integrated operator. This evolution was summed up at the conference in one simple yet powerful phrase: global success today is not about selling vehicles abroad—it is about building capabilities abroad.

Technology, Brand, and Ecosystem as Growth Engines

FORLAND’s product lineup, which includes a wide variety of vans, mini trucks, light trucks, and construction vehicles serving the needs of modern logistics and operations, is diverse and flexible enough to meet most global strategies. But vehicles alone are just part of the equation. Now, significant investment is put into new energy technology, autonomous driving, intelligent connectivity, and low-altitude logistics. Meanwhile, FORLAND continues to construct a global supply chain, digital marketing network, and localized service system to support sustainable international growth in depth. This ambition is reflected in the company’s long-term roadmap. In the near term, it focuses on strengthening overseas R&D and local operations. Over the decade to come, FORLAND is set to be a leading global light commercial vehicle brand serving customers in more than 150 countries and regions, reaching 10 million users worldwide, and realizing an annual revenue of about 40 billion Yuan. Backed by this vision, FORLAND introduced its refreshed brand message: “Forland, For You!”-anchored in five core values, namely speed, reliability, quality, freedom of use, and future-oriented innovation. Guided by these values, FORLAND develops its products and builds relationships with partners in markets all around the world.

A Structured Path to Globalization

One of the greatly discussed topics at the conference was the presentation of the model of globalization that FORLAND has been adopting. Unlike many other organizations that were growing at a rapid pace and without depth, FORLAND was adopting a structured plan. The first phase involves laying strong trade roots in terms of car exports and CKD exports. This is followed by localization, encouraging regional manufacturing, marketing, and servicing capabilities. The final phase is more about deepening their integration and setting up their R&D, financial, production, and servicing systems in those markets to create a complete ecosystem. This approach is a reflection of the industry trend: to be globally competitive, it is necessary to possess a strong ecosystem, while products mean little to nothing anymore. In this regard, the company’s strategy puts partners at the forefront of its ecosystem, turning them from distributors to co-creators.

New Products Shaping Global Markets

Product innovation continued to be one of the central highlights of the conference. FORLAND showcased, for the first time, two major offerings in international markets: the L7 Automatic Transmission Truck and the U7 series, together with its latest autonomous driving technologies. Constructed from insight into millions of kilometers of real-world data on global roads, the L7 automatic truck has been upgraded in every aspect: intelligence, power, safety, fuel efficiency, comfort, load capacity, and service support. The L7, a smart light truck designed for extreme environmental conditions ranging from high altitude to sub-zero temperatures, meets the growing need for intelligent automatic transmission products in global light truck markets. The U7 represents another leap forward. Built on an advanced skateboard chassis, it’s the first van in the world to apply cross-domain VICU control technology, which merges power and thermal management systems. Such a design will further enhance its efficiency, flexibility, and adaptability to varied regional needs. Together, these products demonstrate FORLAND’s ability to combine global demand insights with localized technical adaptation—an increasingly necessary capability in international markets.

Experiencing Intelligent Manufacturing Firsthand

In addition to conference environments and speeches, the FORLAND partners were given the opportunity for an immersion experience in the capabilities of FORLAND manufacturing. Tours of the Global Manufacturing Center showed the extent to which intelligent manufacturing has risen to the status of a key element of quality. The presence of highly automated welding shops, precision assembly machines, VIN-based digital quality management, and process monitoring in the exhibition showcased the fulfillment of “Created in China” and turned it from a slogan into a reality. The presence of such machines in the show assured efficiency, and they provide a long-term reliability requirement in the global markets. Test drive experiences also helped to confirm these observations. Ranging from fuel to electric versions, from mini-trucks to light commercial vehicles, partners got to feel in their own bodies how designs, comforts, safety, and intelligent systems mean in practice.

From Products to Platforms

A recurring theme throughout the conference was FORLAND’s shift from product export to platform building. The company is developing full-lifecycle ecosystem models that integrate connected vehicles, financial solutions, energy and recharging platforms, and intelligent services. This platform mindset reflects a broader change in global competition. Success is no longer defined by individual sales but by the ability to support customers throughout the vehicle lifecycle—reducing operational costs, improving uptime, and enabling sustainable growth. By relocating R&D, parts supply, finance, and manufacturing closer to key markets, FORLAND is building resilience while strengthening local partnerships and brand recognition.

A Shared Vision for the Road Ahead: Conclusion of the conference aside, a clear takeaway was that the future of commercial vehicles will be greener, smarter, and more collaborative. FORLAND’s path, from a domestic giant to a builder of ecosystems, is a reflection of Chinese commercial vehicle brands reshaping their position on the globe. With almost three decades of expertise, a defined strategic roadmap, and increasing support across the world, FORLAND not only finds itself at the forefront of the change occurring in the industry, but is, in fact, influencing the course of this transformation. “Made in China” to “Created with the World”—the story of FORLAND illustrates this paradigm shift in the manufacturing and mobility world. This saga of innovation, localization, and collaboration remains an on-going process in the industry’s move towards a sustainable and interconnected future.

This exclusive article has been published in Automark’s January-2026 printed edition. Written by @muhammad-rafique

The wait is almost over

Bookings for the Tiggo 8 PHEV, Pakistan’s only premium plug-in hybrid 7-seater D-SUV, go live on 15.01.26. Exclusively for pre-registered customers.

Enhancing Auto Industry Competitiveness: The Role of Energy-Efficient Compressed Air

By Imtiaz Rastgar Manufacturing and Export Consultant at PMX Consulting (www.pmx.com.pk)

In the current landscape of Pakistan’s automotive industry, the drive toward achieving the export targets outlined by the Government’s Auto Industry Policy is more critical than ever. To compete in global markets, local manufacturers must focus on two pillars: cost-competitiveness and sustainable production. While much attention is given to raw materials and labor, one of the most significant “hidden” costs on the factory floor is the “fourth utility”—compressed air.

For automotive parts manufacturers and assembly plants, optimizing compressed air systems isn’t just a maintenance task; it is a strategic move to increase the bottom line and meet international standards.

Driving Efficiency with VSD and PM Technology

The latest range of SKY Air Compressors offers a direct solution to the high energy overheads typically found in Pakistani manufacturing. By integrating Variable Speed Drive (VSD) Technology and Permanent Magnet (PM) Motors, these systems address the inherent inefficiency of traditional fixed-speed compressors.

Standard compressors often run at full capacity regardless of the actual air demand, leading to massive energy waste. In contrast, VSD technology allows the compressor to adjust its motor speed to match the real-time demand of the production line. When paired with PM Motors, which offer superior electrical efficiency over standard induction motors, the result is a significant reduction in kilowatt consumption. With a motor power range spanning 7.5 to 560 KW, SKY provides scalable solutions for both small component workshops and large-scale assembly plants.

Aligning with Global Sustainability Goals (UN SDGs)

As global supply chains increasingly demand “green” manufacturing credentials, Pakistan’s auto industry must align with the United Nations Sustainable Development Goals (SDGs). Implementing high-performance, energy-saving compressed air systems directly contributes to several key goals:

  • SDG 7 (Affordable and Clean Energy): By reducing energy consumption through VSD technology, manufacturers lower the strain on the national grid and reduce their carbon footprint.
  • SDG 9 (Industry, Innovation, and Infrastructure): Adopting PM Motors represents an upgrade to modern, resilient industrial infrastructure that promotes resource-use efficiency.
  • SDG 12 (Responsible Consumption and Production): Improving compressed air efficiency ensures that energy vital resources consumed responsibly, minimizing waste in the production of automotive goods.

Empowering Exports through Reliability

To achieve the government’s ambitious export targets, “Made in Pakistan” must mean “Reliable.” Production downtime is the enemy of export deadlines. One of the standout features of the SKY offering is their Aftermarket & Service Network, which spans all over Pakistan.

Having local access to specialized maintenance and genuine parts ensures that the Rotary Screw Air Compressors—which deliver volume flows from 1.2 to 100 m³/min—remain operational at peak efficiency. This reliability allows manufacturers to maintain the consistent output required to fulfill international contracts and improve their overall profitability.

Efficiency in the engine room is the first step toward excellence in the showroom. By embracing energy-saving technologies, Pakistan’s auto industry can lower its operational costs, fulfill its sustainability commitments, and take its rightful place as a competitive player in the global export market.

This exclusive article has been published in Automark’s January-2026 printed edition. Written by @imtiaz-rastgar

Abhi To Party Shuru Hui Hai

For months, Pakistan’s automobile market felt like a dimly lit showroom, quiet, cautious, and waiting for a spark. High prices, shrinking purchasing power, and economic uncertainty had pushed buyers into a wait-and-watch mode. But suddenly, something has changed. The lights are back on, music is playing, and banners are everywhere.

Yes- abhi to party shuru hui hai

Across the industry, manufacturers are rolling out offers that were almost unthinkable just a year ago. Cash discounts touching seven figures, zero-markup installment plans, Shariah-compliant EMIs, buy-back guarantees, and aggressive hybrid promotions are now the norm rather than the exception.

A Market in Motion Again

Hyundai is clearly in attack mode. From Elantra Hybrid to Tucson and Santa Fe Hybrid, the Korean brand is offering reduced monthly installments, extended EMI tenures, and significant cash discounts, all designed to lower the entry barrier for premium and hybrid vehicles.

Kia is no less ambitious. Sorento, Sportage L HEV and even Sonic EX+ are being pushed through Shariah-compliant financing plans with equal monthly installments and clearly communicated down-payment structures. The message is simple: ownership should feel achievable again.

Honda, traditionally conservative with pricing, has joined the hybrid race with visible incentives on the HR-V e:HEV, including discounts, free registration and tyre offers, signaling that even the most cautious players now feel the heat.

Toyota, celebrating 35 years in Pakistan, is playing on its strongest card: trust. Limited-time price reductions on Fortuner and Fortuner Legender, special anniversary pricing, and a 100% buy-back offer on selected models show a brand confident enough to guarantee value retention.

The Rise of the Hybrid Narrative

One trend stands out sharply, hybrids are no longer niche. Almost every major campaign now revolves around fuel efficiency, lower running costs, and long-term savings. With petrol prices remaining unpredictable, the consumer mindset has shifted from sticker price to total cost of ownership.

Manufacturers know this. That is why hybrids are being paired with financing incentives rather than premium pricing alone. The strategy is clear: make the smarter choice also feel like the easier one.

Why the Sudden Aggression?

This surge of offers is not accidental. Inventory pressure, improved import conditions, and a slow but visible recovery in buyer confidence have forced brands into competition mode. Instead of waiting for demand to rise organically, companies are actively creating urgency through limited-time campaigns and headline-grabbing offers.

Banks and financial institutions have also stepped up, aligning auto-financing products with manufacturer promotions, a collaboration that is finally benefiting the end customer.

What It Means for Buyers

For consumers who delayed purchases over the past year or two, this phase represents a rare sweet spot. Prices may not be “cheap” in absolute terms, but value has returned. Flexible payment plans, guaranteed resale, and improved technology offerings mean buyers are getting more for every rupee spent.

However, most of these campaigns are time-bound. The repeated emphasis on limited stock and year-end deadlines suggests that this window may not stay open for long.

The Road Ahead

Is this a full recovery? Not yet. But it is a strong signal, the strongest in recent memory, that Pakistan’s auto market is shifting gears. Manufacturers are competing, banks are cooperating, and consumers are once again being courted.

One thing is certain: the silence is over.

Abhi to party shuru hui hai – picture abhi baqi hai.

This exclusive article has been published in Automark’s January-2026 printed edition. Written by Malik Zahid of Pakistan Bikers Club – Lahore

Pakistan Auto Show 2025: A New Era of Mobility – Innovation, Electrification & Strategic Launches

The Pakistan Auto Show (PAPS) 2025 proved to be more than a conventional automotive exhibition — it emerged as a defining moment for Pakistan’s mobility future. With 172+ exhibitors and 30 major sponsors, the event transformed into a national showcase of the latest EVs, hybrids, pickups, and two-wheelers that are set to reshape the country’s transportation landscape.

From futuristic sedans to rugged REEV pickups and lithium-powered motorcycles, PAPS 2025 highlighted how OEMs, assemblers, and mobility innovators are preparing for the next growth phase in Pakistan’s auto sector: electrification, efficiency, and multi-segment mobility solutions.

Major Model Launches at PAPS 2025

Below is a comprehensive look at the biggest unveils and why they matter for Pakistan’s industry and consumers.


1. Suzuki Fronx – PSMCL’s First “XUV” Crossover

Pak Suzuki made a bold leap into the growing urban crossover market with the launch of the Suzuki Fronx.

Key Highlights

  • Engine: 1.5L K-series petrol
  • Interior: 9-inch infotainment screen with Android Auto/Apple CarPlay
  • Safety: Six airbags (top variant)
  • Expected Price: Under PKR 5.5 million (source: PakWheels)

Why it Matters

Fronx is Suzuki’s strategic move to attract young, urban, tech-oriented customers who want SUV styling at a compact price. It marks Suzuki’s expansion into a new segment with strong future demand.


2. Changan Deepal Series – A Multi-Segment EV Offensive

Changan delivered one of the most extensive EV showcases at PAPS 2025, unveiling a range of Deepal-branded models — from compact EVs to futuristic pickups.

a. Hunter K50 – REEV Pickup

  • Type: Range-Extended Electric Pickup
  • Total Range: 700+ km
  • Use Case: Commercial users needing EV efficiency + long-distance capability

b. E07 Multitruck – Transformable SUV/Pickup

  • Dual Motors with Fast Charging: Up to 500 km in just 15 minutes
  • Air Suspension for comfort + load adjustment
  • Expected Price: Approx. PKR 19 million
  • Unique Proposition: SUV comfort + pickup utility in one platform

c. Compact EV Hatch

Changan is also paving the way for mass-market EV adoption with affordable hatchback EVs under its Deepal ecosystem.

Strategic Importance

Changan is positioning itself as a long-term EV leader with solutions for all budgets — from private consumers to commercial fleets.


3. MG’s Dual Strategy – Urban Electrification & Commercial Strength

MG made a well-balanced appearance by targeting two different customer segments.

a. MG Binguo EV – Smart City Commuter

  • Power: 50 kW motor
  • Range: ~333 km
  • Interior: Dual-screen, minimalist design
  • Target: Urban users who want affordable electric commuting

b. MG U9 Pickup – Rugged & Feature-Rich

  • Engine: 2.5L turbo-diesel
  • Power: ~215 hp
  • Features: JBL sound system, panoramic roof
  • Positioning: Lifestyle + commercial pickup segment

Impact

MG is strengthening its footprint by offering both a practical city EV and a powerful pickup — a smart strategy for Pakistan’s diverse automotive demand.


4. Chery Tiggo Hybrid Series – Plug-In Hybrids for a Smooth Transition

Chery revealed its Tiggo 7, Tiggo 8, and Tiggo 9 PHEVs.

Key Attributes

  • Long electric-only driving range
  • ADAS safety suite
  • Efficient hybrid powertrains

Why It Matters

These PHEVs offer Pakistani consumers a realistic transition from ICE to EV, especially in areas where charging infrastructure is still developing.


5. Dongfeng eπ 007 – Premium Electric Sedan

The Dongfeng eπ 007 stood out with its futuristic fastback design.

Highlights

  • Sleek aerodynamics
  • Premium EV positioning
  • Signals the arrival of upscale electric sedans in Pakistan

Market Significance

It shows that EVs in Pakistan are moving beyond the “economy-only” category, with aspirational vehicles now entering the market.


6. OKLA Pakistan — Complete EV Lineup for Every Segment

OKLA made a commanding impact at PAPS 2025 by exhibiting its entire EV motorcycle lineup, ranging from 1000W to 7000W motors, with prices between PKR 159,000 and PKR 1,800,000. Their booth consistently remained one of the most crowded areas of the event, reflecting Pakistan’s rising interest in stylish, powerful, and dependable electric two-wheelers.

Popular Exhibits

  • Orbit & Onyx:
    OKLA’s best-selling commuter EV bikes continued to dominate public attention. Known for their strong performance and impressive value-for-money, these models became the talk of the town throughout the exhibition.
  • OKT Series:
    Offered in Lithium-ion, LFP, and Graphene battery options, the OKT range was highly appreciated by the corporate sector for its reliability, low running cost, and long-term sustainability.
  • OKT LFP (Pink Edition):
    Specially developed for the Government of Sindh’s fleet of 1000 units, this pink LFP variant drew significant interest, particularly from female visitors who admired its color, comfort, and practicality.
  • OKG (4000W):
    One of the biggest crowd-pullers, the OKG was widely praised as a serious competitor to traditional 125cc motorcycles such as the Yamaha YBR 125 and Suzuki GS series. Its power, sporty styling, and modern EV engineering made it a standout model.
  • Omigo 1500W:
    A sleek, lightweight, and easy-to-handle option that resonated especially well with female riders, thanks to its graceful design and rider-friendly ergonomics.

Swappable Battery System – OKLA’s Next Big Step in EV Innovation

In addition to motorcycles, OKLA also introduced its groundbreaking Swappable Battery System — one of the most forward-looking energy solutions displayed at PAPS 2025.

Designed initially for their lithium-powered EV models, this system allows users to replace a depleted battery with a fully charged one within seconds, eliminating long charging waits and maximizing uptime.

Initial Deployment & Future Vision

  • Corporate & Commercial Sector First:
    The system is being rolled out for delivery fleets, ride-hailing services, and logistics companies to significantly boost operational efficiency.
  • Public Access in the Long Run:
    OKLA plans to expand its swapping stations to serve the general public, creating a widespread, practical battery-swapping ecosystem across major cities.

Strategic Importance

This innovation positions OKLA among the very few Pakistani EV manufacturers offering a scalable, fast, and user-friendly energy solution — a major step toward accelerating nationwide EV adoption.


Why OKLA Stood Out

OKLA’s strong product diversity, modern designs, and innovative energy solutions made it one of the most influential exhibitors at PAPS 2025. By catering to students, women, daily commuters, delivery riders, and performance enthusiasts, OKLA solidified its position as a leading and consumer-focused EV brand in Pakistan’s rapidly expanding electric two-wheeler market.


Strategic Trends Emerging from PAPS 2025

1. The EV & Hybrid Wave Is Accelerating

OEMs are now more confident that Pakistan is ready for electrification across multiple vehicle classes.

2. Brands Are Signaling Long-Term Commitment

The introduction of REEVs, city EVs, and heavy-duty electric solutions reflects deeper localization plans.

3. Commercial Mobility Is Evolving Too

Pickups from MG and Changan show that electrification isn’t just for city cars — it’s entering the commercial space.

4. Hybrids Are Paving the Way for Full EV Adoption

Chery’s PHEVs provide a practical stepping stone for consumers unsure about charging availability.

5. The Youth Demographic Is Driving Innovation

Models like Fronx and Binguo EV reflect a new focus on youthful design, connectivity, and affordability.


Conclusion: PAPS 2025 — A Turning Point for Pakistan’s Auto Industry

The Pakistan Auto Show 2025 demonstrated that Pakistan is entering a new era of mobility, driven by innovation and electrification.

  • Changan is aggressively championing EVs and REEVs.
  • MG is balancing clean mobility with commercial capability.
  • Chery is enabling transition through hybrids.
  • OKLA are transforming the two-wheeler landscape.

For Automark readers, the message is clear:
Pakistan’s automotive future is multi-dimensional — electric, hybrid, utility-focused, and youth-driven.
The brands investing early and strategically will define the next decade of mobility in the country.

This exclusive article has been published in Automark’s January-2026 printed edition. Written by @asif-mehmood

MG offers Start Smart For Consumers!

Lahore, January 05: MG Motor Pakistan has announced the launch of its new consumer initiative, “Start Smart This Year,” aimed at making advanced hybrid vehicle technology more accessible to Pakistani customers at a time when affordability and fuel efficiency are top priorities for car buyers.

As part of the campaign, MG Pakistan is offering value benefits of up to PKR 600,000 on its MG HS Plug-in Hybrid Electric Vehicle (PHEV).

The initiative includes a combination of wave-off registration charges, a fuel card, and complimentary charging solutions, reflecting the company’s broader effort to lower the entry barrier to new-energy vehicles in Pakistan.

Industry observers note that hybrid and plug-in hybrid vehicles are increasingly being viewed as a practical transition technology in Pakistan, offering fuel savings and reduced emissions without relying entirely on charging infrastructure.

MG Pakistan’s latest campaign aligns with this shift by supporting consumers through both cost relief and technology enablement.
Under the “Start Smart” campaign, customers purchasing the MG HS PHEV will receive free vehicle registration worth 250,000, reducing upfront ownership costs, a fuel card worth Rs. 100,000, to support immediate driving needs, a 7kW home charger with installation, along with a portable charger, enhancing day-to-day usability.

Commenting on the initiative, MG Pakistan emphasized that the campaign reflects the brand’s customer-centric approach and its long-term commitment to introducing globally relevant automotive technologies to the local market.

By combining hybrid innovation with practical ownership support, the company aims to encourage wider adoption of environmentally responsible mobility solutions.

The MG HS PHEV combines electric driving capability with a conventional engine, offering flexibility for urban commuting as well as longer journeys. The model has gained attention for blending performance, connectivity, and safety features with improved fuel efficiency.

MG Pakistan stated that the “Start Smart” campaign is part of its broader vision to support sustainable mobility, promote technology-led transportation, and contribute to the evolution of Pakistan’s automotive landscape.

The offer is available for a limited period and applies to select bookings nationwide.

  • – PRESS RELEASE