Automark

The internal ministerial board meeting presided by minister of since and technology and attended by representatives of FBR, Sales Tax, PEC, PSQCA and other relevant stakeholders on Thursday 21st at Islamabad.

According to reliable sources, the meeting unanimously resolved and finalized to establish separate EV development board to regulate the EV development in Pakistan.

It was debated and agreed that this task cannot be left at the hands of current regulator as it has already failed to regulate the auto industry as it should be. The deflection and local development of auto parts has not been up to the mark and required numbers, as a result govt has to pay a heavy price in dollars under SRO 655 to feed the auto industry, which has failed in developing localisation and provide customers with quality and the prices of ice vehicles.

The development in EV sector in Pakistan is only possible through a separate EV regulator, to avoid conflict of interest, as present regulator is heavy packed and heavily represented by auto makers.

The meeting was of the view that the task of formation of separate and independent board should be rested PEC and they would develop relevant documentation and present it to the ministry for forwarding a summary to cabinet for approval.

The name of this body is suggested ‘Future Science and Technology Board’ to regulate EV as well some other subjects related to science and technology. The ministry of MOCC can also play a positive role along with science and technology.

The meeting also expressed it severe concerns that SROs and other notifications have not been issued by the concern department of FBR and other bodies in line with the EV policy approved by ECC and the cabinet. The relevant were asked to expedite the SROs etc as investors and public is not able to get any benefits against the approved policy.

The concerned department assured to expedite the process. The meeting was concerned that it is unwanted state of affairs, that the relief to public and EV investors is delayed without any reason this is defaming the efforts of the PTI government.

The new logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, the company claims.

HIGHLIGHTS
• The new logo of Kia Motors resembles a handwritten signature.
• The logo’s unbroken line conveys the company’s commitment to bringing moments of inspiration, it is claimed.
• Kia Motors will announce a new brand purpose and strategy on January 15.

Kia Motors has unveiled its new corporate logo and global brand slogan. The automaker claims that the introduction of the new logo represents its ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.

According to Kia Motors, the new logo is a symbol of its new brand purpose and the values it promises to offer customers through future products and services. The new logo resembles a handwritten signature and its unbroken line conveys the company’s commitment to bringing moments of inspiration.

“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation,” Kia Motors President and CEO Ho Sung Song said.

“The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry,” he added.

Kia Motors also revealed its new global brand slogan, ‘Movement that inspires’. The company will announce a new brand purpose and strategy on January 15.

The launch of the new logo follows the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020. Under Plan S, one of the objectives of the automaker is to take a leading position in the global car market with a focus on popularising electric vehicles and introducing a broad range of mobility services.

Source: IndiaToday